2. #OPENTALK
= Lessons Learned
: 3 You
: 2 Products
: 1 Seeing Things Differently
: 0 The World
Let me start by showing you what I believe the
world is like today…
10. #OPENTALK
: 3 Attention economy + Transmedia
Whatever your product, You're fighting for the
16h a person is awake – and your story needs to
surround that person across media
47. #OPENTALK
We install screens. People on trains post
pictures created on their mobile devices.
This is Public Creativity.
Abstract – Introducing // ArtBART.
48. #OPENTALK
Why?
Art is no longer created by the
professional. Today art can be created by
anyone. It can be created anywhere.
Abstract – Introducing // ArtBART.
49. #OPENTALK
Who?
Me. You. Everyone. Being creative in the
public is fun. Together we can make our
environment more beautiful.
Abstract – Introducing // ArtBART.
50. #OPENTALK
Who?
Me, an author? – We invite you to imagine
Me: Author? Creative? Artist?
51. #OPENTALK
Where?
San Francisco. High adaption of mobile
technologies enables the creation of this
fresh and innovative art project.
Abstract – Introducing // ArtBART.
52. #OPENTALK
Mobile devices? – the New Yorker cover
painted on a mobile device.
84. : 1 Mindfulness
Know what you’re doing and why you’re doing it.
Pay attention to yourself every day. And you can
make changes.
85. : 2 Give yourself permission
Character is revealed in conflict. You need to put
yourself in the situations of confrontation to
learn who you are and what u can do.
86. : 3 Constant feedback
Get good at receiving feedback; it does not
matter what people say to you. Take what’s
valuable and disregard the rest.
87. : 4 Trust yourself
Don’t act based on what you think your investors
would want. Your responsibility is to the product
and to the consumer.
88. : 5 Stay positive
Other things equal, keeping a positive attitude
gets you further than bumming out.
89. : 6 Stay clear of twilight
Dare mighty things, win glorious triumphs, even
though checkered by failure… rather than rank
with poor spirits who neither enjoy nor suffer
much, because they live in a gray twilight that
knows not victory nor defeat.
-- Roosevelt via Alec Ross
90. : 7 Give back
You are essentially asking people to help you; so
share your learning curve forward. Empower
people as those who came before did for you.
91. : 8 Getting old
The older you get the more your mind settles;
fight it and keep learning – and ask me for an
invite to Quora.
92. : 9 Don’t Panic
Fear is the worst way to make decisions.
94. : Team
Startups fail because of people problems. You
need total transparency since the beginning.
95. : Money
Money makes things happen faster. You can be
working for 3 years with incremental success or
you can go faster. Think about money as
leverage. It’s about getting things done.
96. : Product
“If YouTube has proven anything it’s that given a
level playing field and democratization of
creation tools, anyone can build an audience of
millions through good ideas and hard work.”
-- Hunter Walk, YouTube product lead
98. : 2 Pull instead of push
Build something that gets traction. Traction is
the first thing that matters for investors. I’m the
biggest offender so I’m qualified to say this.
99. : 3 Global from day 1
The web is global; make use of this fact.
100. : 4 Positioning
Product position in a Twitter length sentence.
For example: Macbook Air – World’s thinnest
notebook.
101. : 5 Test assumptions
Building something based on unfounded
assumptions is lethal; keep testing the market
113. Thanks
December 1
2011
#OPENTALK
by
Kris Haamer
Twitter @krishaamer
114.
115. A game that changes how people interact in
cities – so many people you pass by daily – we
imagined an open city with less friction and
more fun – having lunch with anyone based on
shared interests.