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1. Métricas
para
Startups
1

2. our
Vision
is...
SILICON
VALLEY
“Be
the
world’s
best
and
largest
VENEZUELA
MEXICO
COLOMBIA
mobile
services
company.”
• #1
Mobile
company
in
LatAm
• Leader
on
Feature
Phones
BRAZIL
• High
Growth
on
Smartphones
• 240
people
and
growing
• CAGR
of
70%
over
last
3
years
URUGUAY
ARGENTINA
• Grew
40x
since
Naspers
invested
• Profitable
• Scalable
2

3. CompeLLve
Advantage
InnovaOon
Culture:
cuQng
edge
on
Mobile
in
LatAm
Movile
has
been
on
the
forefront
of
mobile
product
development
in
LatAm
for
the
last
10
years
1st
Social
HTML5
in
the
world
2nd
mobile
HTML5
plaSorm
in
the
world
1st
mobile
TV
on
feature
phones
1st
&
Leader
in
WAP
2.0
1st
&
Leader
interacLve
TV
over
SMS
1st
SMS
Chat
2013
1st
FB
Mobile
Hackton
winner
Leader
in
mobile
white
label
in
Brazil
Leader
in
D2C
products
in
Brazil
1st
3G
Video
Portal
1st
MMS
product
1st
ringtone
product
2002
1st
SMS
Alert
3

4. Our
products
Video
streaming
for
mobile:
PlayKids
TV
• App for kids ages 4 and below
• Videos and interactions
• Cheerful way to watch videos on mobile
• Premium content, best franchises
• Subscription with unlimited access to content
Play with the train and
See all videos of your
Watch videos on
choose a character
favorite character.
or off-line.

5. Our
products
Free
Zone
(free
wifi)
Offer
Use
the
crowd
to
find:
• Free
connecLons
• Easy
connecLon
to
watch
videos!
Mobile
Fun
Crowdsourced
Premium
hotspots
for
subscribers
DifferenLals
•
•
•
•
•
•
150M
hot
spots
scanned
More
than
12M
open
wifi
networks.
9
Million
installs;
700k
premium
hotspots
Huge
tracLon:
1M
MAU
and
growing!
MoneLzaLon
on
Premium
Hotspots

6. MarkeLng
Movile
on
press
6

7. Growth strategy
How
did
we
grow
40x
since
Naspers
invested?
M&A
and
management
à
“The
Mobile
Ambev”

8. Next steps going global
“It’s
in
Silicon
Valley
that
entrepreneurs
create
global
tech
companies.”
Fabrício
Bloisi,
Movile’s
CEO

9. Expansion strategy
Brazil
first,
and
then
we
started
the
expansion.

10. How
do
we
face
innovaOon?
Answer:
We
make
mistakes
for
KCT.

11. Lean
Startup
proprietário
e
confidencial

12. AcOons
from
Aug
–
Sep
2011
Ads
Install
process
A
New
home-­‐page
(cleaner
)
7
releases
in
24
hours
Launch
à
measure
à
review
Do
it
simple,
do
it
fast!
proprietário
e
confidencial

13. Measure
everything,
all
the
Ome
proprietário
e
confidencial

14. Product
management
Reports
and
dashboards
proprietário
e
confidencial

15. Results
Aug
–
Sep,
2011
25000
70000
60000
20000
50000
15000
40000
10000
30000
20000
5000
1/Mai
3/Mai
5/Mai
7/Mai
9/Mai
11/Mai
13/Mai
15/Mai
17/Mai
19/Mai
21/Mai
23/Mai
25/Mai
27/Mai
29/Mai
31/Mai
2/Jul
4/Jul
6/Jul
8/Jul
10/Jul
12/Jul
14/Jul
16/Jul
18/Jul
20/Jul
22/Jul
24/Jul
26/Jul
28/Jul
30/Jul
1/Ago
3/Ago
5/Ago
7/Ago
9/Ago
11/Ago
13/Ago
15/Ago
17/Ago
19/Ago
21/Ago
23/Ago
25/Ago
27/Ago
29/Ago
31/Ago
2/Set
4/Set
6/Set
8/Set
0
10000
Zw
Inst
%
de
Usr
AnOgos
que
instalaram
Apps
em
relação
a
visitantes
que
retornaram
Apps
Inst
Visitantes
camp
%
de
Novos
Usr
que
instalaram
Apps
em
relação
a
Visitantes
vindos
de
Campanhas
25.00%
20.00%
20.00%
15.00%
15.00%
10.00%
10.00%
5.00%
5.00%
0.00%
0.00%
1
7
13
19
25
31
6
12
18
24
30
5
11
17
23
29
4
Mai
Jul
Ago
Set
1
6
11
21
31
5
10
20
30
4
9
14
24
3
8
16
26
15
25
19
29
Mai
Jul
0
Ago
Set
%
Novos
Usr
que
instalaram
o
Zw
em
relação
a
Visitantes
vindos
de
Campanhas
35.00%
30.00%
25.00%
20.00%
15.00%
10.00%
5.00%
0.00%
1
7
13
25
6
12
24
5
11
23
4
19
31
18
30
17
29
Mai
Jul
Ago
Set
proprietário
e
confidencial

16. How
do
we
do…
proprietário
e
confidencial

17. Brazilian
challenge:
complete
the
innovaOon
cycle
Berkeley, Standford
Unicamp / USP
Inova Ventures
Redpoint, Sequoia

18. Thank
you!
Eduardo
L
Henrique
eduardo.henrique@movile.com
Silicon
Valley
Office:
Sunnyvale
–
CA
440
N.
Wolfe
Rd
M:
+1
(415)
361
7664
www.movile.com
HQ
-­‐
São
Paulo,
Brasil
R.
Alexandre
Dumas
1711
-­‐
Chácara
Sto
Antônio
Ed.
Birmann
12
2º
andar
-­‐
CEP
04717-­‐004
Tel
+55
11
2163-­‐0600
-­‐
Fax
+55
11
2163-­‐0586
www.facebook.com/movile
@Movile
www.linkedin.com/company/movile
pinterest.com/movile/