Open source, APIs, cloud computing, real time, outsourcing and Mechanical Turk have commoditized all of the essential barriers that once existed to building a start up and leading. Ideas are a dime a dozen and with entrepreneurship on the rise and methodologies like Agile and Lean, execution is less and less a competitive mechanism for rising above your competition. Learn some of the new rules and trends for building a start up that gets recognized. Understand what potential employees, investors and partners look for to determine if your start up is going to be the winner.