How to create and measure passion in your company - Every startup has the potential for world-changing impact. Your role as a leader is to foster passion that impacts anyone who touches your business and to keep that passion alive by reinforcing it every day. Today the challenge for leaders is that there is no formal management theory for how to build, leverage, and measure the level of passion in your employees. It essentially falls into that ambiguous category of “you’ll know it when you see it.” This session will take a deep analytical look at creating and measuring your corporate passion. Passion is contagious and this session will discuss effective ways to bottle it, infect your employees/customers/investors and ultimately how to use passion as a sustainable corporate differentiator.