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Colorado Crowdfunding
Presented by Vim Fundability
Thank You Innovation Pavilion
Agenda

•  Announcements
•  Overview of Openshop
•  History of Crowdfunding
•  Getting Approval, Q&A
•  Getting Funded, Q&A
•  CO Crowdfunding Workshop
About Brian
Personal
I am a dad with two boys, conscious entrepreneur and committed to my
spiritual inner journey, my purpose is to live passionately inspired to create
connection and full engagement, All-American swimmer in college


Professional
•Visionary in my EZOG Style
•I am an entrepreneur - over 20 years of experience
•I raised almost $2 million in private equity
•Board Member Crowdfunding Professional Associations
•Founder, CEO of Vim, Inc
•Co-Creator of Funding Launchpad, Vim Insights,
    Vim Quests, Vim Loft, Vim Events, Vim Startups,
        Vim Fundability, Vim Lending, Vim Software

Programs: Colorado Crowdfunding Intensive
Disclaimer
I am not an attorney, nor play one on
television. I am not providing legal advice
and you are advised to talk to an attorney
with any securities transactions you are
engaged in.
Colorado Crowdfunding
Part One: History of Crowdfunding
What is Crowdfunding?
•A collective effort from many individuals to
fund a charity, event, business, artist and
other projects typically online.

•The JOBS Act is a Game Changer
–Title II
–Title III
Crowdfunding+Worldwide+




Image+Credit:+
PleaseFund.us+and+
crowdsourcing.org+
Types+of+Crowdfunding+

•  Micro&Finance+
Types+of+Crowdfunding+

•  Peer+to+Peer(P2P)+
Types+of+Crowdfunding+

•  Reward+
Types+of+Crowdfunding+

•  Equity+
Early+Crowdfunded+Ventures+




                 Irish Loan Fund- 1700's
Poli>cians+Join+the+Act+
Power+of+the+Internet+
$10M+Campaign+
$200M,+5M,+7+Months+Online+




Image+Credit:+
Gplus.com+
First+$1M+Plus+Equity+Deal+
$128,542,079.00+and+Going+Strong+
Perks+versus+Security+


!Pros!!!!!!!!!!!!!!!!!!!!!!!Cons                                  !Pros!!!!!!!!!!!!!!!!!!!!!!!Cons



                                   Perks Based   Security Based
JOBS Act- April 5th 2012
Colorado Crowdfunding
Part Two: Getting Approval
Getting Approval
Options For Issue
   • CO Form RL
   • CO U-7 SCOR
   • Reg A
   • Reg D 504 MAIE Option
   • Reg D 506 Title II JOBS Act
3 keys for Approval- Investors and Regulators
   • Disclosure
   • Documentation
   • Valuation
Options for Issue
1. Form RL-Limited Registration by Qualification

2. CO U-7 SCOR-Small Company Offering
Registration- with Reg D 504

3. Regulation A

4. Reg D 504 MAIE

5. Reg D 506 Exemption Title II JOBS Act
Form RL
          Key Qualification
80% of raise must be spent in Colorado
 entity
Majority of employees based in CO
All investors must be CO residents
Colorado Entity
$1M in 12 months
Escrow required
Min/Max
Form RL Registration
       Key Advantages
•    Limited documentation
•    Reviewed financials
•    The Colorado Division of Securities
     (DORA) should decide within 14
     business days
•    Lowest compliance
             cost option
SCOR Key Qualifications
-47 States offer a SCOR, filed under
uniformed application U-7
-Must file Federal Exemption- Reg D 504
-$1M in 12 months
-$1.00 per share min
-Can require audited financials, ongoing
requirement for audit post funding
-Escrow required
-Min/Max
Reg A Key Qualifications
-Federal Exemption by Review
-Complete and File Form 1-A
-Reviewed by the SEC
-Verbally "Testing the Waters"
-Offering Circular required
-Currently up to $5M in 12 months
-No set requirement for accounting
 although SEC can require audited
-No escrow or min/max
Reg D 504 MAIE
-Only generally solicit to Accredited Investors
-Must file Reg D 504 with SEC and CDOS
-Maximum raise $1M in 12 months
--Usually offered through Private Placement
 Memorandum
-There is no qualification
File MAIE Form with CDOS
Reg D 506
-Practically only sell to Accredited Investors
-Currently NO advertising or general
 solicitation- Title II JOBS Act changes this
-Usually audited financials are required
-Unlimited amount of capital
-Usually offered through Private Placement
 Memorandum
-There is no qualification
3 Keys for Approval


•    Disclosure

•    Documentation

•    Valuation
What regulators needs to know
     Disclosure Disclosure Disclosure
You need to let DORA/SEC and the investor
           know the whole story
How?    First....
      Do Your Due Diligence
   Research Research Research
What are the Risks?
 Risk Factor Statements:

•    Business Risks
•    General Risks
•    Stage of Company Risks
What Disclosure Does for You
Helps you answer the questions you need
to make your business more successful

Faster approval

Better investor/lender information which
provide you protection in case of issues
down the road
And
          Provide Documentation
Forms, Articles, Agreements & all things that
       materially affect the operation
Forms

U-7
Form 1-A
Form RL
Form D
MAIE Form
Other Documentation
Private Placement Memorandum
Shareholder Agreement
Loan Agreement
Leases
Purchase Orders
Expert Opinions
Accounting Opinions
Determining Valuation
Takeaways

•    Good Disclosure and documentation
     increases your fundability and speeds up
     approval.

•    Create a valuation that works for you and
     the investor, must be realistic and fair to
     both parties.

•    The Vim Fundability Decision Tree
Colorado Crowdfunding
Part Three: Getting Funded
Getting Funded Agenda


Who is crowdfund investing for?
How do you get funded?
Who is it for?
In Addition

You can create social proof
and have social capital and
you are willing and committed
to run a crowdfunding
campaign
How do you get funded?
General Phases of Crowdfunding Campaign

1.Plan the campaign
2.Create your campaign
3.Launch your campaign
4.Drive your campaign
Plan the Campaign
Commit to your success!
How much to $ to do
something amazing?
Define your timeline
Who is your investor?
Create the Campaign
How are you going to
reach your investor?
What is your story,
connect head and heart!
Create your project page
and compelling video
Why invest in you?
Launch the Campaign
Know your message
Know who is going to
invest the first 30%
Promote, advertise,
PR, social media,
email blasts
Know what the investor
thinks they are getting?
Drive the Campaign
Promote and engage
current investors
Success is investments
from second degree
network
Momentum, drive your
campaign home
Thank people for support
Go Raise Money!
Takeaways
For the right businesses you can crowdfund
 NOW!

Crowdfunding is a capital raising option, is it
 for you?

Success depends on your ability to define,
 message, attract and engage your
 investor. Know who they are!
Colorado Crowdfunding
Part Four: CO Crowdfunding
         Workshop
Why take this workshop?
Build Your Dream

If you don’t build your own
dream, someone will hire you
to build theirs. Tony Gaskins
Hard to find Capital
General Solicitation

 InvestinMyCompany.com
Who is it for?
Any business that is ready to raise capital
using general solicitation
Any business that generally seek under
$1M in capital Reg A is $5M
Any business with lots of CO connections,
fans, customers or social network
Any business that simply wants to learn
how to raise capital like a professional
FundingLaunchPad.com
Workshop Information
Join us for our three day intensive program
 February 11th, 13th & 15th

Focus on Form RL, SCOR, Reg A, Reg D
 504 MAIE and Reg D 506 registrations
 and Crowdfunding model

Only have 9 slots open for class
Sign Up Today!
Investment $1497, limited to first 10.
If you sign up and pay today you also get
-a free 1 hour coaching session prior to
  workshop
-a free review of your Form RL, SCOR or
  PPM
-$1000 off FundingLaunchpad.com
A total of $1750 free additional value
We Make It Easy
Thank you




Join Colorado Capital Formation Meetup for events on all
ways to raise capital for your business!
Vim+Fundability+Informa>on+
•    Contact+Info:+
•    Brian@Vim.biz+
•    303Y408Y3671Y+Mobile+Number+
•    www.StartupGuru.com+
•    LinkedIn:+Brian+Tsuchiya+

•  Contact+Info+for+Nancy+Steele:+
•  Nancy@Vim.biz+
•  720Y881Y1236+Mobile+Number+

 •  Contact+Info+for+Tara+Powers+
 •  Tara@Vim.biz+
 •  303Y875Y5011Y+Mobile+Number+

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Co cf openshop 01-07-13- innovation pavilion