If Facebook has airlines doing campaigns, Instagram is also on the list! Pictures being most profound in communicating with customers and holding their attentions, Instagram is one platform world's top airlines are turning to. Last year Federal Aviation Administration predicted the airlines industry to boom in the next 20 years and that fares will rise slowly at that time. Whatever be the economic status of the world, with the oil prices rising or food prices shooting up, demand for air travel has not ceased a single bit. Infact, airlines are making ways onto social platforms to have a better customer interaction. Whether an airline brand creates a page in itself or not, fans will definitely create one. If not a page, there will atleast be images with the brand tag in it. Instagram, since owned by Facebook, opens up to a huge mass. So, an airline brand, whether big or small, are on Instagram making their social presence felt more picturesquely. Getting popular each day, this polaroid-style picture sharing platform celebrated its third birthday this October and is now home to almost 150 million active users! More details: http://startups.fm/2013/10/16/after-facebook-its-instagram-airline-brands-are-turning-to.html

1. AIRLINES ON
INSTAGRAM

2. why
Instagram ?

3. Pictures
communicate
the strongest

4. They tell a
story in itself

5. few recent
insta-stories...

6. #1
Vueling celebrated
"50 millionth passenger"

7. Airbus A320
had 100 original insta-images imprinting
“Thanks”and“gracias”
on either sides.

8. #2
Air Asia
X Morning Face Premium
Instagram Contest

9. Taste the comfort of
AirAsia X Premium Flatbed

10. Post your
sleepy head picture
with hashtag #AAXmorningface

11. Prizes:
ONE (1) round trip on AirAsia X flight to Kuala Lumpur
for TWO (2) pax for overseas winner(s).
OR
ONE (1) round trip on AirAsia X flight to any AirAsia X
destinations for TWO (2) pax for Malaysian
winner(s).

12. Airlines measure their
Instagram
viewers and fans

13. They use "Statigram"
- the Instagram resource

14. Statigram helps with metrics like :
Continuous monthly analysis.
Know the top 10 engagers.
Know the photos that are getting most comments.
The growth of followers.
Per day and hour track of users coming to your profile;
and much more!

15. How Airlines are doing
on Instagram...

16. Southwest
airlines
Philippine
Airlines
AirAsia
61,702
followers
20,558
followers
35,728
followers
Industry avg.
Industry avg.
Industry avg.
BEST PERFORMING
MOST EFFICIENT
MOST DEDICATED
5,007
55
110

17. Scams are a part of Social Portals.
JetBlue identified a fake account that was
giving away free tickets!
They took immediate step to warn their followers and stopped the mess.

18. Legacy Matters
Airlines like Air France, British airways, Delta and American Airlines have
got 1000 likes, while Qantas have crossed 1,800 LIKES on an image
showing its new uniform.

19. INSTAGRAM
Strategies
USED BY AIRLINE BRANDS

20. 1
AIRLINES PUT UP IMAGES THAT ARE A MIX OF
"HERE AND NOW" FOCUS AND
"BEHIND THE SCENES" FEEL.

21. 2
IMAGES ARE A REFLECTION OF VARIOUS
CULTURES AND TRADITIONS.
VINTAGE IMAGES ARE MORE POPULAR.

22. 3
HASHTAG IS A RITUAL THAT HAS ITS ROOTS IN
TWITTER CULTURE, BUT NOW THEY ARE
CRAZILY USED IN INSTAGRAM AS WELL.

23. 4
CREATING COMPETITIONS AND EVENTS, AND
GIVING OUT EXCITING OFFERS.

24. 5
BRAND AMBASSADORS ARE ONE OF THE BEST
WAYS TO HUMANISE A BRAND

25. INSTAGRAM OPENS TO A
HUGE AUDIENCE, BECAUSE
FACEBOOK OWNS IT

26. AIRLINES BIG OR SMALL ARE
MAKING THEIR
social presence
FELT VIA INSTAGRAM.

27. Getting popular each day!
THIS POLAROID-STYLE PHOTO SHARING APP,
AFTER 3 YEARS, IS HOME TO
150ACTIVE USERS.
MILLION

28. VISIT STARTUPS.FM
FOR MORE SUCH AMAZING
facts and insights
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