1. Russian Internet and
e-commerce: Key figures
Moscow, October 2012

2. Europe’s largest
Internet market

3. Europe’s largest Internet market
• More than 60 million users in Russia*
(+ 20 million Russian speaking users outside Russia)
• Just half of the population connected: Still huge
potential ahead
• Further growth fuelled essentially by the regions
(penetration rate as low as 30% in certain areas)
* Unique users monthly as of Spring 2012

7. Russia’s e-commerce
market

8. 18
million
Key figures 2011 Russians
shopped online
in a 6-month period,
or 14% of the population 18+
(or 7 million monthly)
Total
89
of which
market $10.5bn was spent on
size:
(310bn rub.)
$7.8bn physical million
(230bn rub.) goods…
…while cross–border orders of
sales reached
physical goods
$ 700 m were made during the year
Online retail (or 245,000 per day)
accounted of the total Russian
2% of which
for less than retail market…
45
million
…but grew by at least in one year
+25% (or 125,000 per day)
SOURCES: came from
the regions

9. Key trends 2012
The market is growing by at Logistics and delivery are still
least 25% each year; some bottlenecks for e-commerce in
1 major online retailers are 5 the regions; major retailers
even seeing their sales overcome this by building their
double or triple. own capacities.
The regions still lag behind the Cash-on-delivery is the rule for
physical goods and will remain
2
capitals, but pioneering
retailers now generate more
6 so for a long time, but merchants
than half of their sales from the find ways to cope with the
regions related issues.
The lack of qualified HR appears
Major offline retailers are now to be one of the most painful
3 coming to e-commerce while 7 issues, hampering the entire
online-offline concepts multiply. Internet industry.
Cross-border sales have grown
Investment activity is growing considerably over the last few
fast, but exits are still years, but foreign e-merchants
4 exceptions and are likely to 8 still have to pull down two major
remain so at least in the short walls: customs clearance and
term. delivery across Russia.

14. About EWDN’s study
on Russian e-commerce

15. Study contents
"E-Commerce in Russia" has
instantly become the
international reference in
research in this industry.
The study (316 pages, 10 chapters) includes:
• Comprehensive and precise market data with mid
and long term trend analysis
• Deep analysis and insights on the regional e-
commerce scene
• Full coverage of operational aspects, from
marketing to payment, fulfillment, HR and legal
aspects, based on interviews with 80 industry players
and experts
• An exclusive ranking of the top 40 Russian e-
commerce properties
• An analysis of investment related issues with a
complete review of publicly disclosed deals over the
last 2 years

16. Study contents
• 10 chapters
• 316 pages
• 98 illustrations
• 80 interviews
• Version 1 issued
in July 2012

17. Participating experts
The study is published by
East-West Digital News in
partnership with Data
Insight and Moscow’s
Higher School of The E-commerce Program of the
Economics. University of Telecommunications and
Informatics of the Volga Region (Samara)
Also participating are experts
from leading Russian and
international consultancies,
universities, media and
specialized providers

18. Participating companies

19. Participating companies

20. Thank you for your attention!
Please contact us at editor@ewdn.com