This document introduces Aircharts, a tool that aims to simplify web analysis so anyone can do it. It provides overviews of key features like heatmaps and dashboards. The company is led by a CEO and works with a developer team of four that has been together for four years. Upcoming plans include releasing a private beta version and seeking angel investment. Growth strategies involve initial word-of-mouth promotion followed by paid Google AdWords campaigns and expanding distribution through partner channels. Monetization approaches will transition from the initial free model to direct sales and SEO over time.

1. Simplify web analysis so everyone can do
it.

6. Device
Visit Count
User Defined Value
Visit Length
Referral Path
Campaign
Source
Medium
Keyword
Social Network
Ad Content
Has Social Source Referral
Ad Group
Ad Slot
Ad Slot Position
Ad Distribution Network
Ad Match Type
Ad Matched Query
Ad Placement Domain
Ad Placement Url
Ad Format
Ad Targeting Type
Ad Targeting Option
Ad Display Url Ad Destination Url
Adwords Customer ID
Adwords Campaign ID
Adwords AdGroup ID
Adwords Creative ID
Adwords Criteria ID
Browser
Browser Version
Operating System
Operating System Version
Is Mobile
Mobile Device Branding
Mobile Device Model
Mobile Input Selector
Mobile Device Info
Continent
Sub Continent
Country
Region
Metro
City
Latitude
Longitude
Network Domain
Network Location
Flash Version
Java Enabled
Language
Screen Colors
Screen Resolution
Social Activity Endorsing Url
Social Activity Display Name
Social Activity Post
Social Activity Timestamp
Social Activity User Handle
Social Activity User Photo Url
Social Activity User Profile Url
Social Activity Content Url
Social Activity Tags Summary
Social Activity Action
Social Activity Network Action
Hostname
Page Path
Page Title
Landing Page Path
Second Page Path
Exit Page Path
Previous Page Path
Next Page Path
Page Depth
Search Used
Search Keyword
Event Category
Event Action Transaction Id
Affiliation
Visits To Transaction
Days To Transaction
Product Sku
Product Name
Product Category
Social Interaction Network
User Timing Category
Custom Var Name(n)
Date
Year
Month
Week
Day
Hour
Nth Month
Nth Week
Nth Day
Day Of Week

8. Simplify web analysis so everyone can do
it.

10. 51%

13. Heatmaps Dashboards
Tag Manager
Tag managers

14. Team
Lukáš Haraga CEO Michal Pustka DEVELOPER
Miloš Endrle Mentor
CTO & Founder Geewa.com
Jiří Otahál DEVELOPER
We work together for 4 years.

15. http://www.aircharts.co
Near future
Release private beta version
Seek for an angel investment

16. Simplify web analysis so everyone can do
it.
http://www.aircharts.co
lukas.haraga@aircharts.co

17. User aquisition
Launch Growth Adulthood
Word of mouth & viral, Blogs, Chrome Web Store
Direct sales to
Czech based
customers
SEO
Distribution
channels
Google AdWords
Blog
Google AdWords

18. Monetization