SlideShare una empresa de Scribd logo
1 de 17
Descargar para leer sin conexión
7 Tips to Create
ldigh-Quality Content
fiou lnstagram in
STATUS�REW
IfyouwanttogrowyourbusinessonInstagram,thenitbecomesimmensely
importantforyoutocreatehigh-qualityandbestcontentforInstagramthat
succeedsinengagingwithyourfollowers.However,itiseasiersaidthan
donebecausemostofthebusinessesorbrandsfailtofigureouthowto
createhigh-qualityInstagramcontent.Mostlypeoplestrugglewiththese
questionthatwewouldbeansweringinthisblog.
WhytouseInstagramforbusiness?
IfyouconsiderInstagram,itgathers50
timesmoreengagementperfollowerthan
Facebook,and120timesmore
engagementperfollowerthanTwitter,it
standstoreasonwhybigbusinessesand
brandsarejumpingonthevisual
bandwagon.
HowtoplanyourInstagramcontentstrategy?
BeforeyoustartpublishingcontentonInstagram,itisimportanttoask
thesetwoimportantquestionstoyourself:
Whoisyouraudienceandwhattypeofcontenttheyexpectfromyour
brand?Answeringthesequestionssuccessfullywouldassistyouincreating
goodcontentforInstagram.
1.Determine
thebest
performing
content
Instagramisallaboutvisualinspirationbutimageisanumbrellatermthat
needstobenarroweddownwhenitcomestoInstagram.Shareimagesthat
enhanceyourvisualpresenceandbringtolightyourbrandutility.
Maintainanarrativepatternthroughyourimagessuchthatitbecomesyour
signatureoveraperiodoftime.
2.Command
attentionwitha
bigideaanda
theme
WhenusingInstagramforbusiness,yourendgoalistopersuadeyour
audiencetodosomeaction.Useacommonthemethatbindsthediverse
imagesonyourprofile.
Here’showKitkat,afamouschocolatebrand,buildsitscommunityon
Instagram.Fewofitspostsaresodeliciousthatit’dliterallymakeyoucringe
forabreak.
AndsurprisinglAndsurprisingly,attheendofthedaythatiswhatwewant;toalterbehavior
ofouraudiencebyinducingaction.
Thisisoneofthewaysofgradually
developingalikelihoodforyourproduct,
forbuildingyourbrandinthemindofyour
audience.Oncetheyarecommittedtoyour
ideas,theywouldunconsciouslyreciprocate
theirgratitudeintherealworldbychoosing
yourbrandoverothers.yourbrandoverothers.
3.Learntheart
ofhashtags
HashtagisessentiallythewayoftaggingyourpicturesonInstagramand
therebyconnectingittothepoolofotherphotosalreadyexistingunder
thatTag.
Itismuchlikedistributingyourimageamongstdifferentuserbase,beyond
youraudienceonInstagram.ItisanexcellentwaytouseInstagramfor
Businessandengagewithyourtargetaudience.
AstudybyMaxAstudybyMaxWoolfrevealsthatphotoswithmorehashtagshavehigher
likes.
5-11hashtagsinasinglepostis
consideredanidealnumber.
4.Run
promotion
campaignsand
contest
OnewayforBusinessestogainmoreaudienceonInstagramistorun
promotionalcampaignswithHashtagsorphotocontestsaskingyour
audiencetoshareimagesrelevanttoyourbrand.
Sharpiedoesthatreallywell.Theycreateacampaignaroundoneofthe
popularHashtag#Iloveyoutoconnectwithaudiencebeyondtheirown
followers.
WithgreatvisualsandprolongeduseofthisHashtag,theywereableto
fetchbetterengagement,morecommentsandfavorites.
Hostingsuchcontests,inspireyour
audiencetoparticipateandconnect
withyourbrand.Thisalsointroduces
yourbrandinthecommunitiesofyour
followers.
5.Focusonuser
generated
content
UGCstandsforUserGeneratedContent.Itisoneofthemosteffective
waystogeneratebuzzaboutyourbrandonInstagramandothersocial
mediaplatforms.Insimplewords,UserGeneratedContentiswhenusersof
aparticularbrandshareitscontentwithorwithoutencouragementfrom
thebrandthemselves.
Thisstrategyworksefficientlyforbig&wellestablishedbrands,however,if
youarestillstrugglingtoestablishyourbrandonline,thenuserswouldnot
createcontentaboutyouwithoutanyincentiveorencouragement.Thus,
youshouldrunacontestorpromotionaleventwhereuserswouldget
somethinginreturnforcreating&sharingcontentforyourbrand.
ForExample:Onlinefurniturestore
WayfairrunsafunUGCcampaign
allowinguserstoshowcasetheproducts
thattheypurchasedfromWayfairusing
thehashtag#WayfairAtHome.
6.Maintain
postingtime
andfrequency
IfyouareusingInstagramforBusiness,itisimportanttopostconsistently.
Sendingoutpostsattimeswhenyouraudienceismostactivecanhelpyour
businessconnectbetter.BurritoPrincipleofContentPublishing,givenby
DarianRodriguezHeyman,founderofNonprofitBootCampsaysthebest
timetopostonsocialmediaisduringtheirdowntime,whentheyaremost
likelytobeactiveonsocialmedia.
7.Consider
Instagramasa
sourceofmicro
blogging
Movingintheworldofquickfixesandreadymadecontent,Instagramis
pickingtrendasanavenuetomicrobloggingwhereyoucanpouryour
productstoryinnotmorethan2,200characters.Thiscondensedformof
bloggingisagreatwaytodisplayyourproductalongwithavisualelement.
Tolearnmoreorstartafree14-daytrial
visit:https://statusbrew.com

Más contenido relacionado

Último

Brand experience Dream Center Peoria Presentation.pdf
Brand experience Dream Center Peoria Presentation.pdfBrand experience Dream Center Peoria Presentation.pdf
Brand experience Dream Center Peoria Presentation.pdf
tbatkhuu1
 

Último (20)

Navigating the SEO of Tomorrow, Competitive Benchmarking, China as an e-Comme...
Navigating the SEO of Tomorrow, Competitive Benchmarking, China as an e-Comme...Navigating the SEO of Tomorrow, Competitive Benchmarking, China as an e-Comme...
Navigating the SEO of Tomorrow, Competitive Benchmarking, China as an e-Comme...
 
Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
Google 3rd-Party Cookie Deprecation [Update] + 5 Best StrategiesGoogle 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
 
Labour Day Celebrating Workers and Their Contributions.pptx
Labour Day Celebrating Workers and Their Contributions.pptxLabour Day Celebrating Workers and Their Contributions.pptx
Labour Day Celebrating Workers and Their Contributions.pptx
 
The Science of Landing Page Messaging.pdf
The Science of Landing Page Messaging.pdfThe Science of Landing Page Messaging.pdf
The Science of Landing Page Messaging.pdf
 
What is Google Search Console and What is it provide?
What is Google Search Console and What is it provide?What is Google Search Console and What is it provide?
What is Google Search Console and What is it provide?
 
personal branding kit for music business
personal branding kit for music businesspersonal branding kit for music business
personal branding kit for music business
 
How to Leverage Behavioral Science Insights for Direct Mail Success
How to Leverage Behavioral Science Insights for Direct Mail SuccessHow to Leverage Behavioral Science Insights for Direct Mail Success
How to Leverage Behavioral Science Insights for Direct Mail Success
 
Brand experience Dream Center Peoria Presentation.pdf
Brand experience Dream Center Peoria Presentation.pdfBrand experience Dream Center Peoria Presentation.pdf
Brand experience Dream Center Peoria Presentation.pdf
 
Instant Digital Issuance: An Overview With Critical First Touch Best Practices
Instant Digital Issuance: An Overview With Critical First Touch Best PracticesInstant Digital Issuance: An Overview With Critical First Touch Best Practices
Instant Digital Issuance: An Overview With Critical First Touch Best Practices
 
The Future of Brands on LinkedIn - Alison Kaltman
The Future of Brands on LinkedIn - Alison KaltmanThe Future of Brands on LinkedIn - Alison Kaltman
The Future of Brands on LinkedIn - Alison Kaltman
 
Alpha Media March 2024 Buyers Guide.pptx
Alpha Media March 2024 Buyers Guide.pptxAlpha Media March 2024 Buyers Guide.pptx
Alpha Media March 2024 Buyers Guide.pptx
 
Digital-Marketing-Into-by-Zoraiz-Ahmad.pptx
Digital-Marketing-Into-by-Zoraiz-Ahmad.pptxDigital-Marketing-Into-by-Zoraiz-Ahmad.pptx
Digital-Marketing-Into-by-Zoraiz-Ahmad.pptx
 
Foundation First - Why Your Website and Content Matters - David Pisarek
Foundation First - Why Your Website and Content Matters - David PisarekFoundation First - Why Your Website and Content Matters - David Pisarek
Foundation First - Why Your Website and Content Matters - David Pisarek
 
Cash payment girl 9257726604 Hand ✋ to Hand over girl
Cash payment girl 9257726604 Hand ✋ to Hand over girlCash payment girl 9257726604 Hand ✋ to Hand over girl
Cash payment girl 9257726604 Hand ✋ to Hand over girl
 
Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...
Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...
Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...
 
Digital Strategy Master Class - Andrew Rupert
Digital Strategy Master Class - Andrew RupertDigital Strategy Master Class - Andrew Rupert
Digital Strategy Master Class - Andrew Rupert
 
Major SEO Trends in 2024 - Banyanbrain Digital
Major SEO Trends in 2024 - Banyanbrain DigitalMajor SEO Trends in 2024 - Banyanbrain Digital
Major SEO Trends in 2024 - Banyanbrain Digital
 
Martal Group - B2B Lead Gen Agency - Onboarding Overview
Martal Group - B2B Lead Gen Agency - Onboarding OverviewMartal Group - B2B Lead Gen Agency - Onboarding Overview
Martal Group - B2B Lead Gen Agency - Onboarding Overview
 
Situation Analysis | Management Company.
Situation Analysis | Management Company.Situation Analysis | Management Company.
Situation Analysis | Management Company.
 
Social media, ppt. Features, characteristics
Social media, ppt. Features, characteristicsSocial media, ppt. Features, characteristics
Social media, ppt. Features, characteristics
 

Destacado

How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental Health
ThinkNow
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
Kurio // The Social Media Age(ncy)
 

Destacado (20)

How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental Health
 
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
 
Skeleton Culture Code
Skeleton Culture CodeSkeleton Culture Code
Skeleton Culture Code
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
 
How to have difficult conversations
How to have difficult conversations How to have difficult conversations
How to have difficult conversations
 
Introduction to Data Science
Introduction to Data ScienceIntroduction to Data Science
Introduction to Data Science
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best Practices
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project management
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
 
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
 
12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work
 
ChatGPT webinar slides
ChatGPT webinar slidesChatGPT webinar slides
ChatGPT webinar slides
 

Create High-Quality Content On Instagram To Engage Followers