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Pinterest for the Technical Communicator

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STC-Philadelphia Metro Chapter
STC-Philadelphia Metro Chapter

Pinterest is a social media platform that allows users to create and share collections of images, videos, and other visual content on pinboards. Users can browse pinboards created by others for inspiration, and "re-pin" or "like" images to their own boards. The platform aims to connect people through things they find interesting. Pinterest launched in 2009 and grew rapidly, reaching over 12 million users. Most Pinterest users are women between the ages of 25-44 who use the site to organize ideas, find inspiration, and get creative. The document discusses how technical communicators can take advantage of features like email notifications, contests, and analytics to engage audiences.

EducaciónTecnologíaDeportes
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Pinterest for the Technical Communicator Karen Flam karenflam@yahoo.com @karenflam http://www.linkedin.com/in/kflam
• What is Pinterest? • How to use it • WHY??? (WIIFM?) • Specific applications for Technical Communicators • New Features
What is ? • Pinterest is a pinboard-style social photo sharing website that allows users to create and manage theme-based image collections such as events, interests, hobbies, and more. • Users can browse other pinboards for inspiration, 're-pin' images to their own collections or 'like' photos.
What is ? (Continued) • Pinterest's mission is to "connect everyone in the world through the 'things' they find interesting ". • Founded in 2009 by Ben Silbermann (of West Des Moines, Iowa), Paul Sciarra, and Evan Sharp.
What is ? (Continued) • Pinterest became the fastest site in history to break through the 10 million unique visitor mark. • With an initial Closed-Beta population of 5,000 users in 2010, Pinterest now has over 12 million users.
Who uses ? According to Google Ad Planner: •Pinterest's user base is made up of 80% women. •Over half of those using Pinterest fall into the 25-44 age range (30% 25-34 / 25% 35-44).
Why ? • Organize • Re-purpose • Add Creativity
Email Notifications - Immediate
Email Notifications - Weekly
DEMO http://www.pinterest.com
Contests From Awesome to Annoying in just 30 days
Whole Foods Cookie Swap –
Of special “pInterest” http://pinalytics.co.uk/ • Analytics • Copyright Infringement • Phishing Scams
Unique Uses Wall Street Journal
Unique Uses - Peugeot
Thank you for your attention! Karen Flam karenflam@yahoo.com @karenflam http://www.linkedin.com/in/kflam

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Pinterest for the Technical Communicator

  • 1. Pinterest for the Technical Communicator Karen Flam karenflam@yahoo.com @karenflam http://www.linkedin.com/in/kflam
  • 2. • What is Pinterest? • How to use it • WHY??? (WIIFM?) • Specific applications for Technical Communicators • New Features
  • 3. What is ? • Pinterest is a pinboard-style social photo sharing website that allows users to create and manage theme-based image collections such as events, interests, hobbies, and more. • Users can browse other pinboards for inspiration, 're-pin' images to their own collections or 'like' photos.
  • 4. What is ? (Continued) • Pinterest's mission is to "connect everyone in the world through the 'things' they find interesting ". • Founded in 2009 by Ben Silbermann (of West Des Moines, Iowa), Paul Sciarra, and Evan Sharp.
  • 5. What is ? (Continued) • Pinterest became the fastest site in history to break through the 10 million unique visitor mark. • With an initial Closed-Beta population of 5,000 users in 2010, Pinterest now has over 12 million users.
  • 6. Who uses ? According to Google Ad Planner: •Pinterest's user base is made up of 80% women. •Over half of those using Pinterest fall into the 25-44 age range (30% 25-34 / 25% 35-44).
  • 7. Why ? • Organize • Re-purpose • Add Creativity
  • 11. Contests From Awesome to Annoying in just 30 days
  • 12. Whole Foods Cookie Swap –
  • 13. Of special “pInterest” http://pinalytics.co.uk/ • Analytics • Copyright Infringement • Phishing Scams
  • 15. Unique Uses - Peugeot
  • 16. Thank you for your attention! Karen Flam karenflam@yahoo.com @karenflam http://www.linkedin.com/in/kflam