A case study in gaining acceptance (and resources!) for better UX attention. How a band of passionate UX devotees made their company more aware and supportive of efforts (and dollars) to achieve greater user engagement and satisfaction.

1. Valuing UX
Timing is Everything
Dr. Nathan Relles
Andy Busovsky – Mgr, UX Department

3. It’s Harder to Run Alone...

4. • Bring talent together
• UI/UX as a bridge
• Internal survey
• Collaborative project
• Aim for buy-in above and below
Don’t Run Alone

5. Training Is Essential…

6. • Prepare
• Test
• Proof of Concept
• Rely on your users.
• Language is critical.
• Be there or be remote.
• Practice, practice, practice
Training is Essential

7. Think Big, Start Small...

8. • Start somewhere.
• Establish important but
achievable goals.
• Let users help.
• Use simple tools at first.
• Tap into existing resources
Think Big, Start Small

9. Short Runs Build Stamina and Strength...

10. • Exposure & Credibility
• Challenging but achievable
• Usability testing
• Survey users
• Potential for a team project?
• Support, collaboration, engagement
Stamina and Strength

11. Before… After…

12. Before… After…

14. Stretch! Use All Your Muscles...Stretch! Use All Your Muscles...

15. • Help from all corners
• People to represent your perspective
• Mockups
• Promote from within when you can
Stretch! Use Muscles

16. Fan Support Will Sustain You...

17. • Create a Mindset.
• Get them thinking.
• Get them talking.
• Language guides thought.
• Culture eats strategy for lunch.
Fan Support Sustains

18. Stay In Shape and Improve...

19. • Promote.
• Measure & Assess.
• Share.
• Learn.
• Keep it interesting.
• Keep them interested.
Stay in Shape

20. Proximity
Nearby elements are grouped by our brain and seen as belonging together.

21. Proximity

23. Summary
Start small
Collaborate
Engage
Tap into Existing Resources
Build Culture & Language
Demonstrate Success
Identify a Project If You Can
Keep an Open Mind
Rely on Users
But Not Too Much
Gather Data, Analyze, Learn