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Creating a Positive Experience through Design - Sudhindra. V
- 1. creating positive experiences Creating Positive Experiences through Design 27 Aug 2011 STC India UX Conference Bangalore sudhindra v. | associate creative director | sapient
- 5. creating positive experiences the top 4 flipkart.com myntra.com timtara.com caratlane.com
- 6. creating positive experiences experience is important but how much?
- 7. creating positive experiences numbers tell a story - india Rs. 55,000/- crore e-com revenue expected by 2011 70 mn Internet users in India
- 8. creating positive experiences numbers tell a story - global 51% of retailers are adopting location based services by 2013 6.7 billion devices on the internet by 2014 119 billion dollars mobile commerce by 2015
- 9. creating positive experiences positive experience is the differentiator
- 10. creating positive experiences is positive experience, a “wow” experience?
- 11. creating positive experiences the word “wow” • exists since 1513 in the English language • an extraordinary success, excitement, interest, great pleasure, or the like • Scot. and North England Dialect . a howl, wail, bark, whine, or mew. • a slow wavering of pitch in sound recording or reproducing equipment caused by uneven speed of the turntable or the tape.
- 12. creating positive experiences really means nothing
- 13. creating positive experiences “positive” experience • explicitly stated, stipulated, or expressed • confident in opinion or assertion; fully assured • Originated in about 1250
- 14. creating positive experiences positive experience aims to bring the 3 together Visceral Behavioral Reflec0ve
- 15. creating positive experiences …mathieu lehanneur’s ‘third lung’ the object needs the human
- 16. creating positive experiences to create a positive experience, you have to create a positive “design” environment
- 17. creating positive experiences ∫ …establish soft standards ∫ …establish hard parameters ∫ …design
- 18. creating positive experiences ∫ …establish soft standards ∫…educate stakeholders – internal & external
- 19. creating positive experiences ∫ …educate stakeholders ∫ …inspire them with stories on how design can make or break things
- 20. creating positive experiences Florida Ballot
- 21. creating positive experiences Log In to the site Login Name Password Login Register the $300 m button Forgot Password Log In to the site * Redesigned for Illustration Login Name Password Login Con-nue > Forgot Password You do not need to create an account to make purchases on our site. Simply click Continue to proceed to checkout. To make your future purchases even faster, you can create an account during checkout. * Redesigned for Illustration source: uie.com
- 22. creating positive experiences user and technologies
- 23. creating positive experiences ∫ …establish hard parameters • increase in the no. of satisfied users • increase in the average time spent on site/app • dollar increase • increase in positive reviews
- 24. creating positive experiences and design ∫…
- 25. creating positive experiences ∫ …set about designing ∫ …design elements that aid in creating positive experience
- 26. creating positive experiences ∫ …set about designing ∫ …use transitions
- 27. creating positive experiences Please enter your password Confirmation Message john@doe.com Optional explanation of what the system is asking Password Cancel OK Primary
- 28. creating positive experiences ∫ …use informed transitions
- 31. creating positive experiences info graphics ∫…
- 32. creating positive experiences …where there is heavy data
- 33. creating positive experiences …convert to
- 34. creating positive experiences …and make it interactive
- 35. creating positive experiences ∫ …use micro content generously
- 37. creating positive experiences ∫ …deliver immediate results
- 38. creating positive experiences …with flip you can instantly upload videos
- 39. creating positive experiences …in 1 click you have the app up & running through app store
- 40. creating positive experiences ∫ …provide a feeling of exclusivity
- 41. creating positive experiences …20North promises goods from US within India
- 42. creating positive experiences …association with youth, exclusively
- 43. creating positive experiences ∫ …maximum convenience
- 44. creating positive experiences …flipkart assures maximum convenience – easy to buy, cash-on-delivery
- 45. creating positive experiences ∫ …keep simple things, simple
- 46. creating positive experiences …timtara lets you do simple things, simply
- 47. creating positive experiences …cleartrip keeps booking simple
- 48. creating positive experiences ∫ …when they all come together a “positive” experience takes shape like no other