Canadian Marketing Association Keynote 2011
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Keynote presentation that I gave to the Canadian Marketing Association's annual conference. Lots of fun.
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Canadian Marketing Association Keynote 2011
- 1. Mobile Marketing @ CMA 2011 Steen Andersson © 2011 5th Finger 5thfinger
- 2. Key to Success #1 5thfinger 1
- 3. Key #1: Tap Customer Passion Playing to the game segment Best Buy gives their customers access to game information, trailers, trade-ins and more. 5thfinger 2
- 4. Key #1: Tap Customer Passion Jo Ann Fabric & Crafts 5thfinger 3
- 5. 5thfinger
- 6. Key #2: On-the-Go Content Mobile Relevance Scorecard! ! ! ! Top$20$Areas$to$Mobilize$ ! ! ! ! ! ! ! ! 5thfinger 5
- 7. Key #3: Phone Capabilities Cap Consumer Engagement 5thfinger 6
- 8. Key #3: Phone Capabilities Cap Consumer Engagement Of 10 Average Phone Toting Consumers! 3 Will Be Smartphone Users! 5thfinger
- 9. Key #3: Phone Capabilities Cap Consumer Engagement Those who actually engage on the mobile are in red! X$ XXXX$ X$ $ $ $ Feature$ Phone$ iPhone' Android' Blackberry$ (16.6%)$ (33%)' (33%)' (16.6%)$ 5thfinger
- 10. Key #4: Don’t Build A Sign In The Desert If you see this, maybe you’d be so kind as to download our app? 5thfinger 9
- 11. Key #4: Go All Out 5thfinger 10
- 12. Wrap Up Keys to Breakthrough Success: 1. Tap Customer Passion 2. On-the-Go Content 3. Phone Capabilities Cap Consumer Engagement 4. Don’t build a sign in the Desert – Go all Out! 5thfinger 11
- 13. Two Trends I’m Most Excited About 5thfinger 12
- 14. Hmmm… 5thfinger 13
- 15. Trend: Gamification Gamification is the use of game play mechanics for non-game applications. Games are unnecessary obstacles that we volunteer to tackle. 5thfinger 14
- 16. Trend: Gamification Wholefoods Missions App Keys to successful Gamification efforts: 1. Make things Harder 2. Co-operation 3. Eustress 4. Consumer Drivers: • Status • Access • Power • Stuff 5thfinger 15
- 17. Hmmm… Retail… 5thfinger 16
- 18. Hmmm… Ten average consumers walk into an apparel store… Four of them will tell you they wish to buy…$ But only one of them will make a purchase! How can mobile help the three who walk out empty- handed?$ 5thfinger 17
- 19. Trend… Retailers with an in-store Mobile Strategy 5thfinger 18
- 20. Trend: Bricks & Mobile Retailers with an in-store =$ Bricks and Mobile Mobile Strategy Retailers$ 5thfinger 19
- 21. Trend: Bricks & Mobile 5thfinger 20
- 22. Trend: Bricks & Mobile 5thfinger 21
- 23. Trend: Bricks & Mobile 5thfinger 22
- 24. Wrap Up Keys to Breakthrough Success: 1. Tap Consumer Passion 2. On-the-Go Content 3. Phone Capabilities Cap Consumer Engagement 4. Don’t build a sign in the Desert Trends: 1. Gamification 2. Bricks and Mobile 5thfinger 23
- 25. Thank You + Q&A 5thfinger 24