Social Media - European Public Health Conference 2016

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This is a Skills-Building Workshop organised at the European Public Health Conference in Vienna, Austria at the Austria Centre Vienna. The target audience was European Public Health Professionals Link to Facebook Live Video Stream Recording : https://www.facebook.com/stefanbuttigieg/videos/10154721063001952/

Salud y medicina

@EUPHAnxt @stefanbuttigieg - #socialmedia #ephvienna #publichealth
Social Media = Public Health
Sinclair, C.T. (2012). Social Media = Public Health. Journal of Pain and Symptom Management, 43(2), 367.
http://doi.org/10.1016/j.jpainsymman.2011.12.089

@EUPHAnxt @stefanbuttigieg - #socialmedia #ephvienna #publichealth
Introductions

@EUPHAnxt @stefanbuttigieg - #socialmedia #ephvienna #publichealth
Stefan Buttigieg
Specialist Trainee in Public Health Medicine
Mobile & Web Developer
MD Geeks Founder – Facebook Fan Page
Author
MSc Candidate – Health Informatics & Public Health
Twitter - @karambinu
Facebook – Stefan Buttigieg
Snapchat – stefanbuttigieg
LinkedIn – Stefan Buttigieg
Youtube – karambinu
Google+ - Stefan Buttigieg
Instagram – stefanbuttigieg

@EUPHAnxt @stefanbuttigieg - #socialmedia #ephvienna #publichealth

@EUPHAnxt @stefanbuttigieg - #socialmedia #ephvienna #publichealth
AGENDA
Why?
What?
How?
When?

@EUPHAnxt @stefanbuttigieg - #socialmedia #ephvienna #publichealth
Why?
WHY BOTHER? IS THIS JUST ANOTHER TECHNOLOGY?

@EUPHAnxt @stefanbuttigieg - #socialmedia #ephvienna #publichealth
SOCIAL MEDIA
IN ONE MINUTE

@EUPHAnxt @stefanbuttigieg - #socialmedia #ephvienna #publichealth
31.25million
messages

@EUPHAnxt @stefanbuttigieg - #socialmedia #ephvienna #publichealth
tweets

@EUPHAnxt @stefanbuttigieg - #socialmedia #ephvienna #publichealth
17,361profile views

@EUPHAnxt @stefanbuttigieg - #socialmedia #ephvienna #publichealth
48,611
photos uploaded

@EUPHAnxt @stefanbuttigieg - #socialmedia #ephvienna #publichealth
694,444swipes

@EUPHAnxt @stefanbuttigieg - #socialmedia #ephvienna #publichealth
300hours of video

@EUPHAnxt @stefanbuttigieg - #socialmedia #ephvienna #publichealth
Not Convinced Yet?
SOME MORE GRAPHS…..
SOURCE : STATISTA.COM

@EUPHAnxt @stefanbuttigieg - #socialmedia #ephvienna #publichealth
Share of individuals in the European Union (EU 28) participating in social
networks from 2011 to 2015

@EUPHAnxt @stefanbuttigieg - #socialmedia #ephvienna #publichealth
Share of households that use desktop or portable computers to access the internet
in Europe from 2005 to 2014

@EUPHAnxt @stefanbuttigieg - #socialmedia #ephvienna #publichealth
Mobile data traffic in Central and Eastern Europe from 2015 to 2020 (in terabytes per month)

@EUPHAnxt @stefanbuttigieg - #socialmedia #ephvienna #publichealth
What?
SOCIAL MEDIA

@EUPHAnxt @stefanbuttigieg - #socialmedia #ephvienna #publichealth
Any Recommendations?
THERE ARE SO MANY!

@EUPHAnxt @stefanbuttigieg - #socialmedia #ephvienna #publichealth
Magic
6

@EUPHAnxt @stefanbuttigieg - #socialmedia #ephvienna #publichealth
Facebook
• Pages/Sponsored Posts
• Live
• Location/Check-In
• Messaging
• Sharing & Editing(Photos, Videos, Albums)

@EUPHAnxt @stefanbuttigieg - #socialmedia #ephvienna #publichealth
YouTube
• Video
• Live-Streaming
• Channel
• Trending Videos
• Playlists

@EUPHAnxt @stefanbuttigieg - #socialmedia #ephvienna #publichealth
Wordpress
• Blogging
• Self-Hosted and Wordpress.com
• Flexible and Endless Potential for
Multiple Applications
• Plug-in

@EUPHAnxt @stefanbuttigieg - #socialmedia #ephvienna #publichealth
Twitter
• Tweets
• Polls
• Hashtags
• Direct Messaging
• Trends

@EUPHAnxt @stefanbuttigieg - #socialmedia #ephvienna #publichealth
Instagram
• Photos
• Short Videos
• Sponsored Posts
• Photo Editing

@EUPHAnxt @stefanbuttigieg - #socialmedia #ephvienna #publichealth
How?
SOCIAL MEDIA

@EUPHAnxt @stefanbuttigieg
#socialmedia #ephvienna
#publichealth
Hootsuite Benefits
Supports Facebook, Twitter,
LinkedIn from one place
Social Media Manager
Mobile Applications

@EUPHAnxt @stefanbuttigieg
#socialmedia #ephvienna
#publichealth
Buffer Benefits
Supports Multiple Networks
Posts at the right times!
Social Media Manager
Mobile Applications

@EUPHAnxt @stefanbuttigieg
#socialmedia #ephvienna
#publichealth
Canva.com Fool-Proof way to create
great content for Social
Media at the right size and
with multiple resources for
design!
Multiple Templates
Graphic Design Website
iPad App

@EUPHAnxt @stefanbuttigieg
#socialmedia #ephvienna
#publichealth
Facebook
Pages Manager
Manage your Facebook
Pages from One Place
Insights and Analytics
Publish Posts, Photos, Videos
and Events
Manage Adverts
Mobile Application

@EUPHAnxt @stefanbuttigieg
#socialmedia #ephvienna
#publichealth
Twitter Support Multiple Accounts
Posts
Direct Messaging
Trends
Push Notifications
Mobile Application

@EUPHAnxt @stefanbuttigieg
#socialmedia #ephvienna
#publichealth
Adobe Post Creating Great and Attractive
Content from your Mobile
Device
Templates
Remix Designs
Mobile Application
Canva.com Alternative for Mobile

@EUPHAnxt @stefanbuttigieg - #socialmedia #ephvienna #publichealth
When?
SOCIAL MEDIA

@EUPHAnxt @stefanbuttigieg - #socialmedia #ephvienna #publichealth
Bonus!
WHAT ARE THE UPCOMING TRENDS….

@EUPHAnxt @stefanbuttigieg - #socialmedia #ephvienna #publichealth
Thank You
ANY QUESTIONS

@EUPHAnxt @stefanbuttigieg - #socialmedia #ephvienna #publichealth
Quick Exercise
SOCIAL MEDIA

@EUPHAnxt @stefanbuttigieg - #socialmedia #ephvienna #publichealth
Split up into groups of two/three!
Try out a Twitter Search
Sign up to a Social Network!
Show off your profiles!
Tweet about this event! Tweetstorm J
Check out the Social Activity Stream of the EPH 2016 App

@EUPHAnxt @stefanbuttigieg - #socialmedia #ephvienna #publichealth
Discussion
WHAT IS THE ROLE OF SOCIAL MEDIA IN PUBLIC HEALTH

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Social Media - European Public Health Conference 2016

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