1. Glimt fra en studietur til London
31. august – 3. september 2011
Arrangør: Kommunikasjonsforeningen i Trøndelag

2. Kommunikasjonsforeningens London-seminar
31.08. - 2.09. -2011
Wednesday
• How to reach different groups with community safety messages -
London Fire Brigade
Thursday
• Nigel Green (Den Danske Bank): Origins of the financial crisis.
• CIPR: International group
• Building successful Online Communities.
Friday
• Presshandling on a large scale - Julia Manning Cooper, Head of
Media, London 2012
• Ed Gillespie & Jen Kantan : Strategic PR in the context of the UK
sustainability industry, Futerra.

3. London, Saturday 6 August – Wednesday 9
August 2011:
Fire crews attended 109 fires in properties
where lives were believed to be at risk. Fire
crews were also called to hundreds of fires
affecting cars, bins and grassland. Control
officers received more than 5,000 emergency
calls over a four day period

4. Divya Patel and Heena Bagia from the LFB Community Action Team

5. LFB Communications Department
• Community Action Team:
Stopping fires from happening
• Skreddersy informasjon til målgrupper som:
• Older People
• Children and Young People
• Ethnic Minorities or Faith Groups
• People with learning or Physical Disabilities
• People with alcohol or drug use problems
• People with mental illness
• People in poor housing
• Forstå målgruppenes situasjon og behov.
• Tilnærming med omtanke og respekt.

6. Safe and sound advice
Some of the specific messages we want people to remember are:
• Fit smoke alarms on each level in your home and test them once a week.
• Take special care when you are tired or when you've been drinking.
• Make sure cigarettes are stubbed out properly. Never smoke in bed.
• Keep matches and lighters where children cannot see or reach them.
• Never leave lit candles in rooms that are unoccupied and make sure they
are in secure holders on a surface that doesn’t burn.
• Take extra care when cooking with hot oil.
• Make an escape plan so that everyone in your home knows how to get
out if there is a fire.
• Take time every now and then to check on your family and neighbours to
make sure that they are safe from fire. Help the fire brigade to spread the
message.

7. Emma Cullen, Senior Communications Officer
London Fire Brigade:
”We also used Twitter to update the public about what was
going on. This proved to be a reliable source of information
which was so poular it saw the number of people following
the Brigade rise from 4,100 to over 10,000.
Facebook also came into its own, with people from across the
world leaving messages of support for our staff.”
Shout, the newsletter for London Fire Brigade Staff, Isssue 13 August 2011

8. Presentation to Norwegian Delegation
September 1st 2011
Nigel Green

9. Origins of the financial crisis (Nigel Green)
• Saving too little and borrowing too much
• Low national savings (PIGS & al)
• Collateral debt
• Borrowing to spend on the ’flifferies’ of life
• Collapse in the value of property (USA 1988-2010)
• Loss of trust and collective reponsibility
• Governments lack resolve
• Governments must demonstrate grip
• Communicators are spear-bearers, not generals

11. CIPR
The Chartered Institute of Public Relations
9 000 members
Mission
• We provide and encourage education, knowledge
building and sharing, research, excellent governance,
conduct and ethics.

12. Values
• honesty – we will be honest and transparent in everything we do
• integrity – we will make the right decisions for our members and the profession,
unencumbered by politics or short-term gain
• diversity – we will reflect the diversity of our membership and the broader public relations
community, in our activities and dialogue
• respect – for opinion, expression, experience and contribution. All colleagues, members,
partners and practitioners are valued and treated equally
• professionalism – we will operate with integrity and respect; we will deliver the highest
professional and ethical standards; we will not bring the profession into disrepute
• sustainability – we will carry out our activities in a sustainable way and encourage our
members and partners to do the same
• collaboration – we are part of a global community - we will bring together talent to generate
new ideas, opportunities and to tackle challenges.

13. Developing successful
online communities:
online, offline – it’s a people thing
CIPR Social Summer, #ciprsm
by Paul Wilkinson

14. Meetings via Skype Meetings in
Second Life
Google Groups
Google Docs
TimeAndDate
to organise
meeting times
blog, forum
on Ning
Conversations
via Twitter
Just 2
emails

15. Who will manage the online community?
A community manager
• supports, stimulates, monitors and moderates
• welcome new members, weeds-out inappropriate
content and behaviours, expands and retains the
membership, cultivates and creates content
• straddles dividing line between organisation and
community

18. Communications Strategy 2011
Ticket The Power New Year
Torch Relay
Sales of One 2011/12
People Transformation Athletes London Youth
Accessibility & Legacy Sport THE place Participation
Engagement inspiration to be
legacy
Bringing the Games to Life
BRILLIANT BASICS
Staging Legacy Delivery Partner
OP / Venue
Progress Progress Progress
Progress
LOCOG milestones, Physical / Social / Transport / Security / City
ODA milestones
BOA / BPA Milestones Economic / Sport Operations etc

19. London 2012 The Olympic Games
Budsjett: £ 2000 000 000 – 25 pressehenvendelser per dag i 2011 –
22 000 akkrediterte journalister til sommerolympiaden 2012

20. Paralympic Values:
Equality Inspiration Determination Courage

21. Goal for the Paralympic Games: Change people’s views of athletes /individuals with disabilities

22. Park Hill Primary School, Coventry and
the Get Set network
4 reasons for joining:
• Help children to understand
what motivates athletes.
• Encourage children and their
families to participate regularly
in sport.
• Share ideas and resources with
other schools.
• Support for co-ordinating an
ambitious pan-European project
based on sport and the Values.

23. The Earth’s Sustainable Resources
…were exhausted in the 1980’s

24. Jen Kantan explains how not to deliver a boring message while Futerra co-founder
Ed Gillespie pretends to listen.

25. Communicating sustainability
There are four key ingredients for
sustainability communications:
• sustainable development knowledge,
• communications expertise,
• knowing the psychology
• and the sociology of behaviour change.
Futerra sustainability communications agency: http://www.futerra.co.uk/

26. Swishing
Like wife swapping but without the sex,
Swishing is Futerra's ultra glam approach to
clothes recycling. Get onto the site and
organise your own swish.
www.swishing.com

28. The Message
• Sell the ”sizzle”
• Be positive
• Show ’emotional’ empathy
• Stories work
• Give feedback, say thank you
• Make it a pleasure
• Make the solution heroic