3. Steve Levy
• Engineer who crossed over to the dark side
• 28 years recruiting
• SME sourcing, engaging, recruiting, retaining
• Founder & Organizer of tech user groups
• Startup HR Tech mentor
• Twitter: @levyrecruits
• Blog: http://www.recruitinginferno.com
• #OMCchat
• Google me: steve-levy recruiting
4. In the next 40 minutes…
• The Social Universe
• My social media basics
• Finding people
• Engage, Evaluate, Escalate, Explain
• Even smart people do dumb things
• Tools and tools and tools
• Examples of Great Tweeting
12. Source of Hire 2013
Sources of Hire are interdependent and drive,
combine with or influence most other source of
hire categories. Survey respondents only attributed
2.9% of their hires directly to Social Media.
Respondents also believe that Social Media
influences, drives or combines with 7 out of 11
other sources: Referrals, Company Career Site,
Job Boards, Direct Source, College, Temp-to-Hire
and Career Fairs.
12
13. Source of Hire 2014
54% said that social media played a significant or
dominant role in hiring of experienced employees;
39% in their hiring of executives; and 28% in their
hiring of entry-level professionals.
More than 20% of companies reported that it was
a growing influence in hiring for all three groups.
74% said that it was rarely an influence in their
hiring of hourly workers; only 11% said that its
impact was growing.
13
14. Source of Hire 2015
14
Portion of your hires
sourced, contacted via or
driven through SEM
campaigns using
social media?
Proportion of hires from
“posting” job via social
media sites – LinkedIn,
Twitter, Facebook,
Glassdoor, etc.?
19. Interacting
• @Careers – Would you want to work here?
• Be personable – People perk up to their name
• Be fun – Your company is fun to work at, right?
Shouldn’t you be too?
• Challenging people – Won’t make them run
away; you can have a conversation in 140
• Cyberstalking to them is research to us –
“@levyrecruits Steve, just read your
profile/blog/policereport. Hmm…”
19
20. Bird Food
• Engage – Content, humor, compassion,
intelligence…“We’re hiring” tweets, hearts and
RTs are not make personable & personal
• Evaluate – From the entire body of work
• Escalate – The Infamous Three Tweet Rule
• Explain – Let the Twitterverse know when a
tweet turned into a call, interview, hire or…
31. B. O. R. I. N. G.
• Default settings – Using default social formats
“extinguishes” the social fire of your brand
• Targeting – With account handles, hashtags,
locations, “flair” distinguishes you from the
masses
31
32. Engaging on Twitter
• Know your customers – Be able to describe
the talent community & its attributes, likes,
dislikes, trends, Zeitgeist
• Develop a content plan – Acquire, create &
steward a content warehouse for each talent
community (push-analytics)
• Foster “great expectations” – By interacting
with the same voice you use with your work
mates; by being consistent & reliable; by never
lying…people will open up to you
32
40. Evaluating on Twitter
• The whole is greater than the sum of its parts
– A few “out of character” tweets doesn’t raise a
red flag if you’re seeking to “include”
• Convergent validity – Consistent voice,
content, “interact-ability” across platforms
• Push the interactions – If your Spidey sense is
tingling and giving off “positive energy”, push
and monitor interactions
40
41. Escalating to Yes
• Levy’s Three Tweet Rule – After three
substantive back-and-forth tweets, take it offline
with the two most important social media
tools…the telephone and the hand shake
• What is Your Superior Career Opportunity? –
Market – don’t sell; Pipeline – don’t push
• List them – Don’t just Follow, add them to a
special list and continue to engage
41
42.
43. Telling the Twitterverse
• Tweet your engagement analytics – “Added #
new XYZ Twitter fans to our Twitter Talent lists”;
“# of our Followers became real candidates this
past week”
• Welcome new hires aboard – When someone
sourced via Twitter accepts, tweet it out:
“@LevyRecruits joined @TMA last past week
#TwitterHire”
43
62. Putting it All Together
• Social recruiting isn’t about a platform, tool, or
plug-in – it’s how people interact as part of life
• If you use a jackhammer for the first time you will
swear you’ll never touch another one again
• No plan, no good
• Evaluate people, not perfectionists
• Pick your social media ambassadors wisely
• No one is expendable on social media
