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A VERY Basic Model Internal Factors External Factors Situation Experiences Self-image Behaviour

Some factors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],CONSUMER INFLUENCES Culture Ethnicity Personality Family Life-stage Values Income Available Resources Attitudes Opinions Motivations Past Experiences Feelings Peer Groups Knowledge ORGANIZATIONAL INFLUENCES Brand Product Features Advertising Word of Mouth Promotion Retail Displays Price Quality Service Store Ambiance Convenience Loyalty Programs Packaging Product Availability Blackwell, Miniard, and Engel,

Fischbein Model Behavioural beliefs Evaluation of behavioural outcomes Attitude towards behaviour Normative beliefs Motivation to comply Subjective norms Behavioural intention Behaviour Ajzen & Fischbein Control beliefs Perceived power Perceived behavioural control

Need Recognition Information Search Alternative Evaluation Purchase Outcomes Dissatisfaction Satisfaction MarCom

Information Search ,[object Object],[object Object],[object Object],[object Object],[object Object],MarComs Selective Consumer!

3 component Attitude model ,[object Object],[object Object],[object Object]

Research Data ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Summary ,[object Object],[object Object],[object Object],[object Object]

4007 Cb 1

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4007 Cb 1