Stephanie Fusco: How to create your online personal brand

5. THOUGHT LEADERSHIP: TRUST IS CURRENCY 90% of people trust recommendations from their friends over advertising Source: http://venturebeat.com/2011/03/23/social-e-commerce/

6. H T O O BUILD W YOUR PERSONAL BRAND

7. TAKE NOTES Take stock of what’s already out there on the Internet GOOGLE YOURSELF  What would you like to promote?  What do you wish didn’t exist?

8. START FRESH Now is the time to give yourself a clean slate. ADJUST YOUR PRIVACY SETTINGS  Decide what will be public and what will be private.  Create lists on Facebook to help with privacy CLEAN UP YOUR PHOTOS  Delete or hide anything you’re unsure of

9. CLAIM YOUR NAME Safeguard your identity MAKE YOURSELF EASY TO FIND  Have the same username across all platforms  Claim your name using www.namechk.com BUY YOUR URL  It’s the most valuable thing you have online. Own it.

10. BE CONSISTENT The best brands are easily recognizable. GET A GOOD HEADSHOT  Put your best face forward with your avatar  Keep it the same across platforms Bonus: PICK A COLOUR  Align yourself with a colour scheme to make yourself easy to spot

11. CREATE CONTENT Now that you have a platform, use it GET ACTIVE  Pick a platform & stick to it  You don’t have to be an expert in everything, but dabble CREATE A HUB  Redirect your URL to a service like About.me or Flavors.me

12. BE AUTHENTIC The number one rule of social media is to be yourself PEOPLE CAN SPOT A FAKE  Being yourself will help you build relationships and a network  Take it offline: if you aren’t authentic online, the relationship likely won’t translate in real life

13. KEEP IT CLEAN Everyone is Googling you: Your mom, your boss, your clients. THE INTERNET IS FOREVER  Google doesn’t forget  Remember: even with a disclaimer, you still represent your client (current and future) online

14. LISTEN More than anything, your brand is what other people are saying about you SET UP LISTENING STATIONS  Start with: Twitter/Tweetdeck, GoogleAlerts MEASURE YOUR INFLUENCE  Klout, TweetLevel, PeerIndex, Kred  None are perfect, but they’re the only measure we have

15. LET’S KEEP IN TOUCH @stephaniefusco www.stephaniefusco.com StephanieFuscoPR@gmail.com All photos via Flickr & WeHeartIt.com

Notas del editor

You’re busy, you’re not really into social media, you’ve already started and don’t want to do it all again.
The internet is inescapableInstead of using it to showcase your party photos and favourite YouTube videos, Showcase yourself and your capabilities Google is the new resume"Our personal brands are resonating 24-hours-a-day and the content we put in there and link to, says more about who we are than any resume could"
Communicators must walk the talk -- more and more frequently, younger hires are looked to to spearhead social media efforts-- show that you know what your’e doing.
Online, trust is currency. How much people trust you determines how successful you’ll be.90% of people trust recommendations from their friends over advertisingBuilding trust within your network is the way to become a thought leader.
First step in Online Reputation Management
NO better time than now to start – Timeline is being released this week so you have a chance to go through all your old posts & photosTimeline privacy settings – StephanieFusco.com for a tutorial on how to set up Timelinemake sure that information that pops up is what you want those HR professionals to see
#1 way to get SEO for your name. Google is powered by ‘link juice’Sign up for:TwitterFacebookLinkedInWordpressPinterestInstagram
Use example of self:Throughout presentation, you may have noticed everything is a certain shade of pink + blackThis is my personal brand colourHelps people recognize that you have ownership over an account right away
This is where Social Media Optimization (SMO)Online Reputation Management (ORM)Come in
Shannon – conservative client, not so conservative girl.

Stephanie Fusco: How to create your online personal brand

Recomendados

Recomendados

Más contenido relacionado

Último

Último (20)

Destacado

Destacado (20)

Stephanie Fusco: How to create your online personal brand

Notas del editor