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At the Heart of Libraries? Encouraging Innovation in Library Land Stephen Abram, MLS, FSLA Bangor, Augusta & Portland, Maine May 12-14, 2010
 
CHANGE
 
The BIG Challenge “ The Internet has now progressed to its infancy” Search, Social Networks, Learning, Commerce
 
Classic Cartoon, but . . .
Start here Not the solution!
 
 
 
 
 
The Adoption Curve
 
 
 
 
 
 
LEAD
 
Learning Flow Life Flow Workflow Community Flow Social Flow Age Stage
 
Where are they going? Where did they come from?
Discovery
Discovery & Ideas
A Challenge to Leadership
 
 
 
 
 
 
 
 
 
 
The Future Discovered ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
Diabetes Online Yes, Stephen did just say Lizard Spit
Kids
 
 
The Scary re-wiring of the Millennials and post-Millennials
 
Eye Movement Changes
Usability The A frame adopted from  newspaper layout is not what works. Eyetools
Learning
Learning Styles ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Millennial Characteristics Credit: Richard Sweeney, NJIT Entrepreneurial Patriotic Inclusive Multi-taskers Achievement Oriented Graphical Family Oriented Healthy Lifestyle More Liberal and more conservative Direct Confident Independent Experiential Gamers Nomadic Collaborative High Expectations Civic Minded Adaptive / Flexible Balanced Lives Format Agnostic More Choices Internet Natives Optimistic / Positive Respect Intelligence More Diverse More Friends Principled / Values
 
The Engagement Ladder Read/View Argue/Defend Present/Teach Stimulate/Live Act on/ Discuss   Content Source Situation Dr. Thomas Davenport
Literacy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
 
 
 
Search
 
 
 
Will we find our voice? Bing Google Facebook Social Media (Twitter) Libraries
Next up: Geo-IP
Play
It is about  play
Play
 
Teamwork
Mobile
 
 
 
 
 
 
Are you ready for a 21 st  Century book experience?
 
 
 
 
 
What about censorship? Freedom of expression? Freedom…. In general
 
 
 
 
 
Piano
content
Get your head out of the book
 
Dedicated eBook  Readers
 
 
 
 
 
 
 
 
Are you ready for boundaryless, containerless content?
Is the traditional  book or text book now a hollow experience?
Are we ready for the post book world? http://www.flickr.com/search/?q=book+sculpture&page=44
 
New Containers ,[object Object],[object Object],[object Object],[object Object]
Types of Containers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Container Success ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Issues in Experience Publishing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
What We Never Knew ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What will the new text and reading experience be for books,  news, scholarship and magazines? Can we assemble them like IKEA? Or on the fly?
Can we do better than GM did in adapting to change? Does the IKEA Strategy work for GM.  End User - Assemble it yourself!
Newspapers: Assemble them yourself. Re-imagine the book, the textbook, the video, the coursepack, and the experience.
social
 
 
Magazine Content Goes Social
News Content Goes Social
Geo-Social 4Sq/Gowalla
 
Apple/Amazon
 
Community
Conversations
Relationships
Community Networks
Life
Connection
Personalization
Personalization
Personalization
I am unique. Understand me. It’s personal.
Don’t limit  me! Who are you to limit me?
The Next 17 Slides “ Detail that can be reviewed later online”
 
http://www.flickr.com/photos/nessman/2590572476/
http://www.flickr.com/photos/briansolis/2735401175/
 
The Sharing Economy
“ Web 2.0  generally refers to a second generation of  services available on the WWW that lets people  collaborate  and  share  information online .”  Wikipedia ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Get Good at The Cloud
 
Public Library Strategies
Luck / Opportunity
Comfort
Simplicity
How do you get noticed?
 
 
Don’t let this ecology scare you.
 
 
What is the scariest scenario? I have an archaeology background . . .
 
 
 
 
 
 
 
 
Exercise #1
Exercise #2 How are you going to reach out?
Exercise #3 What else have you got?
Exercise #4
 
[object Object],[object Object],[object Object],[object Object],[object Object],is advocating for libraries
[object Object],[object Object],[object Object],is advocating for libraries.
[object Object],is advocating for libraries.
 
[object Object],[object Object],[object Object],[object Object],is going to help you understand your users.
What We Never Knew ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
v ,[object Object],[object Object],is creating library awareness.
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],Read the rest of this article courtesy of your local library 15%
 
 
[object Object],[object Object],is helping you market to your users.
 
[object Object],is going to double your usage.
 
Has confirmed your friend request. Gale wants to be your friend, and partner.  Not just another vendor.
Stephen Abram, MLS, FSLA VP Strategic Partnerships and Markets Gale, Cengage Learning Cel: 416-669-4855 [email_address] http://www.cengage.com Stephen’s Lighthouse Blog http:// stephenslighthouse.com

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Maine Libraries

Notas del editor

  1. Good morning…Welcome to Boston and ALA midwinter 2010. I’m [SALES REP] and I’m here today to introduce you to some ways that Gale is helping you speak out for your library and libraries everywhere. Here at Gale, “Speak Out For Libraries” is more that simply a message of library advocacy … although we’re certainly strong advocates for your efforts to bring superior services to your communities…
  2. As you may know, Gale now owns Encyclopedia.com - one of the top ten ranked reference sites in the world It’s a resource we intend to use to raise awareness of libraries and their resources and help us develop better products for libraries Encyclopedia.com results appear in Search Engine searches such as Google …then serve as a gateway to your library Another way we’re helping you speak out for your library…
  3. Every encyclopedia.com article discovered on the Web through Google search will display 15% of the article with a caption to read the rest of the article “courtesy of your local library”
  4. A few quick steps help the user zero in on a local library that provides this resource - in this case The Gale Encyclopedia of Science from the Gale Virtual Reference Library
  5. The entire article is then delivered by Encyclopedia.com - including your library’s address information This article references the eBook edition of The Gale Encyclopedia of Science from the library’s Gale Virtual Reference Collection >> TRANSITION >> There is content available from a selection of Gale Virtual Reference titles with more eBooks and other Gale content to be added in the coming months. Another way we’re helping you speak out for your library…