52. Millennial Characteristics Credit: Richard Sweeney, NJIT Entrepreneurial Patriotic Inclusive Multi-taskers Achievement Oriented Graphical Family Oriented Healthy Lifestyle More Liberal and more conservative Direct Confident Independent Experiential Gamers Nomadic Collaborative High Expectations Civic Minded Adaptive / Flexible Balanced Lives Format Agnostic More Choices Internet Natives Optimistic / Positive Respect Intelligence More Diverse More Friends Principled / Values
53.
54. The Engagement Ladder Read/View Argue/Defend Present/Teach Stimulate/Live Act on/ Discuss Content Source Situation Dr. Thomas Davenport
187. Has confirmed your friend request. Gale wants to be your friend, and partner. Not just another vendor.
188. Stephen Abram, MLS, FSLA VP Strategic Partnerships and Markets Gale, Cengage Learning Cel: 416-669-4855 [email_address] http://www.cengage.com Stephen’s Lighthouse Blog http:// stephenslighthouse.com
Notas del editor
Good morning…Welcome to Boston and ALA midwinter 2010. I’m [SALES REP] and I’m here today to introduce you to some ways that Gale is helping you speak out for your library and libraries everywhere. Here at Gale, “Speak Out For Libraries” is more that simply a message of library advocacy … although we’re certainly strong advocates for your efforts to bring superior services to your communities…
As you may know, Gale now owns Encyclopedia.com - one of the top ten ranked reference sites in the world It’s a resource we intend to use to raise awareness of libraries and their resources and help us develop better products for libraries Encyclopedia.com results appear in Search Engine searches such as Google …then serve as a gateway to your library Another way we’re helping you speak out for your library…
Every encyclopedia.com article discovered on the Web through Google search will display 15% of the article with a caption to read the rest of the article “courtesy of your local library”
A few quick steps help the user zero in on a local library that provides this resource - in this case The Gale Encyclopedia of Science from the Gale Virtual Reference Library
The entire article is then delivered by Encyclopedia.com - including your library’s address information This article references the eBook edition of The Gale Encyclopedia of Science from the library’s Gale Virtual Reference Collection >> TRANSITION >> There is content available from a selection of Gale Virtual Reference titles with more eBooks and other Gale content to be added in the coming months. Another way we’re helping you speak out for your library…