Libraries are facing many changes and challenges as technology evolves. Content is becoming more fragmented across different formats and devices. Users are also more diverse with changing needs and expectations. Librarians need to focus on improving user experiences and building communities through learning. They must be open to new ideas, partnerships, and removing barriers to fully support users in this shifting landscape.
21. 21
It’s simple really, shift happens, gedoverit
• Users & Communities will continue to be diverse in the extreme
• Expectations around timeliness will increase
• We will have a foot in both camps for many, many years to come: digital
and physical
• Content will (is already) be dominated by non-text
(gamification, 3D, visual, music, video, audio, etc.)
• Search will explode with options and one-step, one box search is for
dummies
• The single purpose anchored device is dead as a target environment
• Devices will focus on social, collaboration, sharing, multimedia, creation
and successful Services will align with that
• Librarians will need to focus primarily on professional service(s) and
strategic alignment (reduced roles in organizing knowledge and
step&fetchit politeness)
• Service Professionals NOT Servants
• E-Learning, collections and metadata will go to the cloud massively
27. Library Megatrends
It doesn’t take a genius to see
librarian skills and competencies
applied to the trends and issues in
library communities
28. Libraries core skill is not
delivering information
Libraries improve the
quality of the question
and the user experience
Libraries are about learning
and building communities
32. Studying the
Future
• What are folks like?
Are they different
than us? Do their
needs change?
• What world will
they experience
and what skills do
they need?
• How can we make
a difference? (Very
different than help)
33. What are the goals?
• What are your goals?
• What are their goals?
• Is there a difference?
34. Building blocks
• Information
• Communication
• Media
• Social
• Numeracy
• Visual
• Literacies
46. Focus on the REAL Issues
Retail Sales Down? NO
Titles Down? NO
Circulation Down? NO
Reading Down? NO
Teen Reading Down? NO
47. Amazon
Chapters/Indigo
Barnes & Noble
BN BookBrowser
Borders
Suggestica
Inside a Dog (teens)
MySpace Books
Books We Like
OCLC's FictionFinder
All Consuming
LibraryThing
Next Favorite
StoryCode
Rating Zone
Hypatia and AlexLit
WhichBook.net
AllReaders.com
Reader's Robot
gnooks
82. Libraries core skill is not
delivering information
Libraries improve the
quality of the question
and the user experience
Libraries are about learning
and building communities
84. 84
Up Your Game
• Know your local community demographics
• Focus on needs assessment and social assessments
• Prioritize: Love all, Serve all, Save the World means nothing
gets done
• Priorities are SMART:
Specific, Measurable, Attainable, Relevant, & Time bound
• Look for partnerships that add value
85. 85
Up Your Game
• Align with Collections –every collection must be justified by programs
• Force strategic investment budgeting
• Look for partnerships that add value
• Don’t go it alone. Focus on large scale sustainable programs
• Connect to the longer process not just events
86. 86
Up Your Game
• Align with Collections – But add virtual experiences
• Look for partnerships that add value
• Ensure the program delivery person is embedded including librarians
• What are your top 20 questions? Start there
• Don’t go it alone. Build scalability and sustainability
87. 87
Up Your Game
• Start offering diplomas and certificates
• Look for partnerships that add value
• Offer real educational opportunities not just adjacencies
• What does your community need for economic advantage?
88. 88
Up Your Game
• Understand the new Western Common Curriculum (9-12)
• Understand Pedagogy
• Understand human development from early years through teens
• Consider partnerships to put teachers in the library
• Consider coaches and tutoring partnerships
89. 89
Up Your Game
• Personal branding
• Program branding
• Take risks for attention (AIDA)
• Embed your brand beyond the library walls and virtually
91. 91
Up Your Game
• U of Alberta relationship
• Grow collections investments in strategic areas (for example
economic impact, early years, political alignment…)
• Develop hybrid strategies that are consistent for digital and
print and programs
• Be obsessive about recommendations and advice
92. 92
Up Your Game
• Dog, Star, Cow, Problem Child/?
• Reduce investment in successes
• Increase investment
• Look at TCO
• Look at all costs incurred and not just hard costs
• Review opportunity costs in soft costs
98. Every day in every way libraries are
throwing pebbles
99. Content Fragmentation
•Digitization’s real impact – non-fiction vs. non-fiction
•Format
• Print, ePUB, PDF, Kindle, etc. etc.
• CD, DVD, USB, etc. etc.
• Streaming
• Licenses, Open Access, Creative Commons, etc.
•eBooks, eJournals, eContent
•Games, Learning Objects, Guides, …
•Copyright Issues (NatGeo, Tasini, TPP, SOPA, AC, etc. etc.)
•Author Lawsuits, WikiLeaks
•Citation fragmentation
•Make no mistake, the legal framework for knowledge economy is
being built now.
100. Beyond Text, Books and Reading Literacies
• Text aloud and shrinking codex market
• Graphics & Charts
• Formulae
• Pictures, Maps
• Video & Audio
• 3D objects
• Gamification
• Deep Data Mining
• Assessments
• Community collaboration, cohorts, & social sharing
• The book model in your head is nostalgia
101. Walled Gardens or Infinite Access
• ILS
• CMS
• Cloud(s)
• Device dependencies
• Formats (e.g. Kindle)
• Discovery versus consumer search versus native
search
• 4 horseman to watch:
Amazon, Apple, Google, Facebook (not Microsoft)
• Who controls reading and intellectual freedom?
102. Learning Object Diversification
• NextGen Textbooks
• eLearning (white label, proprietary, custom,…)
• Learning Management Systems
• Cohort Learning Environments
• Presentation Systems & Virtual Conference Environment
• Personal Learning Environments (PLEs)
• Collaboration Software as standard workplace
• MOOCs, e-learning, ‘distance environments’
• Open Access, scholarly publishing and deep aggregations
digitization
• The Academic Bubble is the next BIG disruption
103. End User Fragmentation
• Teens / Post-Millennials
• Millennials (gender, IQ, social)
• Aging workforce and tipping points
• Other demographics –
ethnicity, income, households, immigration …
• The new digital divide is not economic or aligned
with poverty
• Business versus Consumer
• The Device Divide
• Mobility
• Librarians’ relationships with cohorts are critical.
104. Search Fragmentation
• The new Algorithms
• Consumer Search
• Specialized Search
• Professional Search
• Semantic, Sentiment, Social, Suggestion Search etc.
• Mobile search
• Social search
• Work and personalized alignment
• Augmented Reality
• SEO & SMO & Content Spam
• Geo-location
• The ultimate search choice fragments
105. Technology Fragmentation
• Feature Phones die
• Smartphones dominate
• Tablets (Phablets?!)
• Laptops
• Desktops become rare
• Gaming stations as access
• Television as device
• E-Readers (e-paper versus plasma)
• Internet of Things
• Browsers lose dominance to apps and HTML5
• Fanboy behaviour is NOT Professional behaviour
110. Black and White
• The polarization of discussion
Dogmatic vs. Professional positions on:
eBooks, access, copyright, etc.
Political and social value systems in conflict
116. 116
• Examples of B&W discussions
• These can sometimes lack professional perspectives, be politically
dogmatic and belief driven, and use death symbolic metaphors
• E-books versus Physical Books
• Open access versus Proprietary Content
• Free versus Fee
• Business Models versus Social Models
• Apple versus Microsoft PC
• Desktop vs. Laptop vs. Tablet vs. Phone
• Privacy and Confidentiality
• Make no mistake. I’m not saying the discussions are wrong or taking
sides, I just think professionals see colours and shades of gray.
117. Definitions
• Discovery
• Search – known item retrieval
• Topical or Subject Search
• Research
• Immersive Learning
• Assembly
• Two step discovery: discover, searching, finding,
use
• The pressure is ON for librarians to scale up their
information fluency training initiatives
118.
119. 1,200,000,000
1,000,000,000
Double a penny every day for a month =
Over $1 billion in just 30 days
800,000,000
600,000,000
Series1
400,000,000
200,000,000
-
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
122. Trends Differ Slightly by Library Sector
•Public Libraries
•Academic Research Libraries
•Community College Libraries
•School Libraries
•Specialized Libraries
•Consortia
And so do the audiences, members, users …
123. Public Libraries
• Recommendations (LibraryThing for
Libraries, Bibliocommons, Book Psychic)
• Community Glue
• Economic Impact and VALUE studies
• Programs on steroids aligned with collections and
space
• Partnerships
• Education and Learning – REALLY committing to
learning and accreditation/ credits / diplomas /
certificates
• Renewed advocacy moves to Influencing and selling
124. Consortia
• Consortia
• CRKN, OCUL, TAL, CULC, Readers First, etc.
• Dealing with the small town mindset
• OCLC Linked Data, RDA and global metadata strategies
• DPLA
• Library Renewal
• EveryLibrary Advocacy PAC
• 3M e-books (CALIFA / Douglas County initiatives)
• Dark literature, orphan works, etc.
• Cloud initiatives
125. So what is the answer?
Where are the real pain points?
133. Are we going to support a totally
build it yourself world?
Imagine IKEA merging with GM...
134.
135.
136. Let’s think
Think: Are you thinking
food, courses, days, weekly plan, or
nutrition overall?
What is a meal in library end-user community or research, education and learning terms? Are you focusing on scale?
137. The new
bibliography and
collection
development
KNOWLEDGE
PORTALS
KNOWLEDGE,
LEARNING,
INFORMATION &
RESEARCH
COMMONS
138. What are the real issues?
• Craft versus Industrial Strength
• Personal service only when there’s impact
• Pilot, Project, Initiative versus Portfolio Strategy
• Hand-knitted prototypes versus Production
• e.g. Information Literacy initiatives
• Discovery versus Search versus Deep Search
• eLearning units
• Citation and information ethics
• Repository archipelagos
• Strategic Analytics
• Value & Impact Measures
• Behaviours, Satisfaction
• Economic and strategic alignment
139. What We Never Really Knew Before
27% of our users are under 18.
59% are female.
29% are college students. We often
5% are professors and 6% are teachers. a lot
believe
that isn’t true.
On any given day, 35% of our users are there for the very
first time!
Only 29% found the databases via the library website.
59% found what they were looking for on their first search.
72% trusted our content more than Google.
But, 81% still use Google.