The document discusses big trends in libraries and provides advice on how libraries can adapt. It suggests that libraries focus on user experience, partnerships, and innovative programs rather than collections. Libraries are encouraged to offer more educational opportunities and community spaces. The document also stresses that libraries must be open to change, risk, and new ideas to remain relevant.
8. Can everyone source their force?
Can we contribute to everyone’s self-actualization?
Can we turn our heads around from the foundations
(collections) to the users (humans)?
9
9. Is your library ready to support a
world of unlimited content, multiple
formats, massive access, and
consumer expectations of MORE?
Yes?
No?
With Effort, Vision,
Leadership?
Never?
10. 11
• What leadership is needed?
• Top down or bottom up?
• Culture of experimentation and pilots?
• Relationships?
• Network effect?
• Competencies and Skills?
• Attitudes or Aptitudes?
• What is the nature of ‘conversation’?
11.
12. Differences in the Private and Public Sector
Approaches to Development
Private Sector
Competitive advantage is
the ideal
Innovation is key to long-
term existence
Focus on clients and
marketshare
Business strategies
Responsibility to
shareholders or
owner/investors
Increasing revenue
Risk oriented
Economic success is a
prime personal motivator
Competitors, partners and
allies
e-Business is the
challenge
Focus on “results”
Public Sector
Collaborative advantage is
the ideal
Good service is the key to
long-term existence
Focus on citizens and social
contract
Political agendas and
government imperatives
Responsibility to parliament
and to citizens
Wise use of tax dollars
Risk averse
Making a positive impact on
society is a strong motivator
Other departments, levels of
government, unions
e-Government is the
challenge
Focus on “process”
13. Every Day in every way librarians are
throwing pebbles
14.
15.
16.
17.
18. It’s simple really, shift happens, gedoverit
• Users & Communities will continue to be diverse in the extreme
• Expectations around timeliness will increase
• We will have a foot in both camps for many, many years to come:
digital and physical – professionals don’t debate the end of print
• Content will (is already) be dominated by non-text (gamification,
3D, visual, music, video, audio, etc.), acknowledge that!
• Search will explode with options and one-step, one box,
commercial algorithm-based search is for dummies not libraries
• The single-purpose anchored device is already dead as a target
• Devices will focus on social, collaboration, sharing, learning,
multimedia, creation and successful library strategies will align
with that (and libraries’ missions)
• E-Learning, collections, software, and metadata will go to the
cloud massively
• The “Open” movement is both threat and opportunity for libraries
19. Library Megatrend
It doesn’t take a genius to see librarian
skills and competencies applied to the
trends and issues in our communities in
very strategic ways – policy, social,
economic, learning, and discovery impacts.
26. Librarians core skill is not
delivering information
Librarians improve the
quality of the question
and the user experience
Librarians are about learning
and building communities
42. What if all music, audiobooks, and video moved to
streaming formats by 2018?
What if the DVD and CD go the way of vinyl, VHS, and
cassettes?
43. What if all or the majority of content is digital?
What about next generation e-books?
What if all books are ‘beyond text’?
Can we support books with embedded video,
adaptive technologies, audio, updating, software
tools, assessments, web-links, etc.
44. Could your library support advanced higher
education and offer accredited courses or
support universities and colleges for distance
education?
Could your library support distance education,
high school credits, and home schooling on a
much higher level?
Have you catalogued them?
Can you see yourself offering diplomas?
45. Could your library support any kind of mobile
device seamlessly?
Are you fully ready to deliver, agnostically to
desktops, laptops, tablets, phablets, smartphones,
televisions, appliances, at a much higher level?
46. Are you prepared for new forms of content?
Real multimedia? 3D objects and databases?
Holographics? Enhanced media?
Can you be ready for makerspaces, creative
spaces, writing labs, business and start-up
incubators, etc.
Can you publish for your community?
47. What kinds of community spaces are needed in
the future?
Can you support learning spaces, community
meeting spaces, performance spaces, maker
spaces, real advisory spaces, true relationship
and consultation management . . .?
48. What if everything was in the cloud? (software,
databases, metadata, content . . .)
What would you do with those system skills on staff?
49. Semantic, Sentiment, Bias, Visual, Ontological
This is happening in intranets first
What if search immersive resource discovery
becomes as ubiquitous as search engines?
What if schools and public libraries partner on
discovery services (a la NYPL, BPL, QBPL, and
NYED with their BiblioCommons initiative)
50. What if all metadata and content discovery is
freely available using open APIs through the
OCLC WorldShare vault and the Digital Public
Library of America / Europeana vault of open and
free metadata?
What does your experience portal look like? Top
questions?
52. Up Your Game
• Know your local community demographics
• Focus on needs assessment and social assessments
• Prioritize: Love all, Serve all, Save the World means nothing
gets done
• Priorities are SMART: Specific, Measurable, Attainable,
Relevant, & Time bound
• Look for partnerships that add value
54. Up Your Game
• Align with Collections – every collection must be justified by
programs
• Force strategic investment budgeting
• Look for partnerships that add value
• Don’t go it alone. Focus on large scale sustainable programs
• Connect to the longer process not just events
• Virtual and in-person - in the Library and reaching out with partners
• SCALE: eLearning and Surveys – e.g. citation methods
55. What are the real issues?
• Craft versus Industrial Strength
• Personal service only when there’s impact
• Pilot, Project, Initiative versus Portfolio Strategy
• Hand-knitted prototypes versus Production
• e.g. Information Literacy and Fluency initiatives
• Discovery versus Search versus Deep Search
• eLearning units and program dissemination
• Citation and information ethics
• Content and repository archipelagos
• Strategic Analytics
• Value & Impact Measures
• Behaviours, Satisfaction
• Economic and strategic alignment
56. Up Your Game
• Align with Collections – But add virtual experiences
• Look for partnerships that add value
• Ensure the program delivery person is embedded including
librarians
• What are your top 20 question domains? Start there.
• Don’t go it alone. Build scalability and sustainability.
• Look for replicability – every neighbourhood
57.
58. Up Your Game
• Start offering diplomas and certificates
• Look for partnerships that add value like HR and IT
• Offer real educational opportunities not just adjacencies
• What does your community need for economic advantage?
• What courses to you offer or recommend? (TED, Khan
Academy, MOOCs, Coursera, Udacity, edX, Learn4Life (ed2go),
Online High Schools, Homeschooling, etc.)
59. Up Your Game
• Learn two-way relationship and consultation competencies
• Understand Communities and have deep partnerships
• Understand Pedagogy in the context of government and
educational goals
• Know where your programs are heading
• Consider deep partnerships especially IT and HR
• Consider coaches, peer, and tutoring partnerships
60. Up Your Game
• The strong ‘library’ brand – but add dimension
• Personal branding – Who are your stars? Promote them. You?
• Program branding
• Take risks for attention (AIDA)
• Embed your brand beyond the library walls and virtually
61. The Virtual Handout
• The Value of Public Libraries
http://stephenslighthouse.com/2010/04/06/the-value-of-public-
libraries/
• The Value of School Libraries
http://stephenslighthouse.com/2010/04/06/the-value-of-school-
libraries/
• The Value of Academic and College Libraries
http://stephenslighthouse.com/2010/04/07/value-of-academic-and-
college-libraries/
• The Value of Special Libraries
http://stephenslighthouse.com/2010/04/07/value-of-special-
libraries/
• Library Advocacy: Save the Library Campaigns
http://stephenslighthouse.com/2010/04/01/save-the-library-
campaigns/
62. Up Your Game
• Move the ILS to the Cloud
• LinkedData models – OCLC WorldShare, Europeana, DPLA, etc.
• Look at TCO and look at all costs incurred and not just hard
costs
• Review opportunity costs in soft costs
63. Up Your Game
• Stop using meat cleavers and use paring knives
• Examples:
• A meat cleaver is undergrad versus grad vs. faculty
• A meat cleaver is kids, teens and adults
• A meat cleaver is medical versus legal
64. Up Your Game
• Learn how to reach and teach online
• Teach how to learn online
• Teach how to research online
• Everyone in academic libraries should be focused on
teaching/researching first, then library
• Learn more systems than one!
• Be obsessive about consultation, recommendations and advice
• Social alignment rules and use the tools
65. Up Your Game
• Use your data to derive insights
• Mine your data for measurements
• Justify
• Prove value and impact
• Avoid print and in-person measures alone
66. Up Your Game
• Dog, Star, Cow, Problem Child?
• Reduce investment in successes
• Increase investment in early strategic innovation
• Be patient and learn, it can take years
• Look at TCO
• Look at all costs incurred and not just hard costs
• Review opportunity costs in soft costs
123. Mission of Librarians (Atlas of New Librarianship)
“The Mission of Librarians is to Improve Society through
Facilitating Knowledge Creation in their Communities.”
David Lankes