1. Partner sponsored stories: Guide to Page-to-Page likes
Facebook partner sponsored stories
Guide to setting up Page-to-Page likes
Facebook connects people and their friends to the things they care about. Facebook also
connects businesses by enabling them to like each other’s Pages. With partner sponsored
stories, these Page-to-Page likes become even more valuable, bringing partnerships from
the offline world to the online world.
The value of partner sponsored stories
When two Pages like each other and run partner sponsored stories, they can target each others’ fans and
show people that their Pages like each other in the social context of the unit.
For example, if your brand endorses a celebrity, you can now represent that connection on Facebook.
When fans of the celebrity’s Page see your partner sponsored story, it will include the celebrity’s name and
profile photo.
This offers three key benefits:
1. Increased reach for your sponsored stories, which are more relevant to people than ads that
they have no connection to
2. Extending the value of your partnerships with other businesses and public figures
3. Potential increases in brand association and purchase intent
Not sure if partner sponsored stories are right for you? There are many use cases, such as:
Brands can use them to reach fans of an athlete or celebrity endorser
Companies can use them to cross promote brands
Retailers and brands can use them for co-marketing
Brands can use them for sponsorships related to events, venues, teams and media, like
television shows
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2. Partner sponsored stories: Guide to Page-to-Page likes
Traditional vs partner sponsored stories
Traditional sponsored stories Partner sponsored stories
Traditional sponsored stories show people that Similarly, partner sponsored stories show people
their friends are connected to or interacting with that the Pages they like are connected to a specific
a specific Facebook Page or application. Facebook Page.
Joyce’s friends see her in a sponsored Jasper’s Market’s fans see the business
story from Bob the Baker. in a partner sponsored story from Bob the
Baker (Joyce’s friends still see her as well).
How partner sponsored stories work
As with everything for marketers on Facebook, it starts with the Page. In order to take advantage of partner
sponsored stories, an admin of a business’s Page must like a partner’s Page, and vice versa. You can find
step-by-step instructions for how to do this on the pages that follow.
Only Pages that mutually like each other can run partner sponsored stories. That means Pages have full
control over which partner Pages are eligible to appear in social context for their sponsored stories and
vice versa.
Partner sponsored stories are currently available via insertion order only, so reach out to your account
team to get started.
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3. Partner sponsored stories: Guide to Page-to-Page likes
How to like a partner’s Page
1. Page Administration Login
First, login as admin of the Page you manage.
2. Locate Partner’s Page
Type the name of the partner Page you want to like in
the search bar.
3. Locate the Like button on Partner’s Page
When you click through to the Page you will see the
following. Note that you are still logged in as admin of
your Page and the like button on your partner’s Page has
not been checked.
If the button is checked, then your Page has already
liked your partner’s Page (another admin may have
already liked the Page).
© 2012 Facebook, Inc. All rights reserved. Product specifications subject to change without notice. 3

4. Partner sponsored stories: Guide to Page-to-Page likes
4. Click the Like button
The button changes to appear checked and now
reads Liked.
5. Confirm your Like
When you return to your Page, you will see that your
like of your partner’s Page now appears on your Page.
6. Ensure partner’s Page follows same steps
Your partner Page should follow the same process to
like you back.
© 2012 Facebook, Inc. All rights reserved. Product specifications subject to change without notice. 4