Presentation to business owners covering pre presentation survey results and a few sample slides.

1. Is your company using or intending to use any of the following Social Web technologies or tools?
25 responses

2. If you are using or intend to use some form of Social Web technology or tool, what is the purpose
of that use?
25 responses

3. Do you believe that for your area of work there is a fundamental idealogical shift in how busin
ess is or will be conducted partly as a result of new social web technologies and practices? If
yes can you select the items that most represent this shift?
25 responses

4. Source: Gary Hamel, Aug 2009
Pace of Change
past century past decades today
Deming
McGregor
Source: Gary Hamel, Aug 2009
Inflection point
Sloan
for
much needed
boost?
Rate of
McCollum Taylor Innovation
1860 1890 1920 1950 1980 2010
http://www.flickr.com/photos/jurvetson/17095584/

5. the social customer
5
http://www.flickr.com/photos/marc_smith/4700843782/in/photostream/

6. no
shou(ng
to
buy
listen
buy
respond buy
serve
collaborate
build experience
customer acquisition 6
http://www.flickr.com/photos/fotologic/242616844/sizes/o/

7. Use technology to
“listen”, understand,
quickly respond to
preferences
Integrate marketing
with design/
manufacturing -
involve customers
early in development
Customer becomes
“co-producer” and Corporate
loyal
Interaction
Study carried out by Stephen Danelutti 1996

8. Engaging
platforms

9. seeding
conversation
and activity
Capturing business activities
Participate in pooling
Allow to comment and vote

10. Tracking colleagues
Capturing status updates
Capturing expertise
Comments to elaborate
Community in Action 10