1. Personal Branding
Use Social Media to Sell… You!
Larry R. Jennings Jr.
December 10, 2009

2. Agenda
 What is Personal Branding?
 Background
 Personal branding in the News:
 How to establish “Brand You”
 General Social Media Tips to Increase your Brand Awareness
 Use Twitter
 Use LinkedIn
 Use Facebook (And what Not to do)
 Put it all together
 Conclusion
 For More Information
 Questions

3. What is Personal Branding?
How you project yourself to the world
Your career & personal life are all
bundled into one
What You can do
What You are about
What You can do for others
Its about separating yourself out from
the rest of the pack
Source: the undercover recruiter

4. Background
Personal Branding
Coined by Tom Peters in 1997
Article called “The Brand Called You”
You need to be able to say “Who am I and
What Makes Me Different Then Everyone
Else!”
Source: FastCompany Magazine

5. CNN: Me 2.0 Branding Yourself
Online
The Internet is making personal
branding accessible to everyone
Personal branding means promoting
your own skills and strengths
Blogging and social networks are ways
of reaching your target audience
Source: CNN.COM

6. How to Establish “Brand You”
 Things to ask yourself before starting
 Who are you?
 What do you want to do professionally?
 What is your dream job
 What are your strengths and weaknesses?
 Who is your Target Audience?
 Who is your competition & What sets you apart
from them?

7. And Then….
 Try to write down your “brand” in a 15 word
sentence
 If you don’t think that the answer would really pop.
Then you need to work at it more.
 What have you done to make yourself stand out?
 What would your colleagues say is your greatest
and clearest strength?
 What sets you apart from other people.
 What is your niche?
 What have I done that sets you apart from other
people.
 What do I want to be famous for?
Source: FastCompany Magazine

8. Now What?
 Now that we know who we are.. How can we use our tools to tell
everyone else?
 Remember the 3 Cs of personal branding:
 Clarity – be clear about who you are and who you are not.
 Consistency – steadfastly express your brand across all
communications vehicles.
 Constancy – strong brands are always visible to their target
audience.
 Our tools:
 Twitter
 LinkedIn
 Facebook
 Podcasts
 Blogs / Video Blogs
Source: Workbabble.com

9. General Social Media Branding
Tips
 Be Social & Build Your Network
 Keep information & Profile Picture Consistent
 Reserve your name on other networks
 Join Groups & Conversations in your area.
 Show that you ARE an expert in your area
 Claim your Google Profile

10. Use Twitter to Build Your Brand!
 Profile
 Give honest information
 Tweets
 ReTweet pertinent information and articles in your area
 Privacy
 Keep Privacy Low
 Use Hashtags
 Helps Others See Your Tweets!
 Share
 Allow your readers to share your information
 Follow other experts in a field and have them follow you.
 BUILD YOUR REPUTATION!
Source: Career Rocketeer

11. Use LinkedIn to Build Your
Brand.
 Fill Out your Profile Completely!
 Headline
 List job you want not one you have
 Summary
 Gear this towards the job you want.
 Get your own Unique URL!
 http://linkedin.com/in/yournamehere
 Keywords
 Helps bump your results to the top!
 Websites
 Make these other websites that you use (Blog, Twitter)
 Applications
 Add apps to showcase your blog or link to Slideshare
Source: Mashable

12. Using Facebook to Build Your Brand
Things to do.
Use Privacy Settings
Be mindful of your comments
Update Often
Be Real
Things to Not Do
Post anything unprofessional if you are
friends with your boss
Post pics of yourself in your underwear
Source: brand-yourself.com

13. Where Should All of this Lead?
Your Central Hub
All of your information in 1 place.
 Blog
 E-Portfolio
 Personal Website
 Examples

Gary Vanderchuk

Leo LaPorte

14. In Conclusion
 Personal branding Can help you maintain your
image and assist in your career.
 Is happening weather you want it to or not with
the advent of the internet
 Grabbing the right niche can be fun and
lucrative (If your willing to go that far)
 Don’t start a brand just to start one. Make sure
that it is something that you want to do and
maintain.

15. Questions?
Special thanks to Saurav Amatya
for showing us about Diigo.

16. For More Information
 History of Personal Branding:
 The Brand Called You
 Why a Personal Brand?:
 Me 2.0: Branding yourself online
 Personal Branding Becomes a Necessity in Digital Age
 Gary Vaynerchuk Teaches Basic Social Media Principles to CNN
(Video)
 Personal Behavioral Branding Could Impact Your Next Job
 Defining your Brand:
 The Personal Branding Worksheet: 10 Step
 Personal Branding - People Only See You A
 The Secret of Personal Branding
 BLOGS & People to follow
 Personal Branding Blog
 Gary Vaynerchuk
 Mashable
 Leo LaPorte

17. Sources
 HOW TO: Build Your Personal Brand on LinkedIn - July 27th, 2009 | by Dan Schawbel
http://mashable.com/2009/07/27/linkedin-personal-brand
How to use the features of LinkedIn to enforce your personal brand
 YouTube - Web 2.0 Expo NY: Gary Vaynerchuk (Wine Library), Building Personal Brand Within the Social
Media Landscape
http://www.youtube.com/watch?v=EhqZ0RU95d4 OreillyMedia September 19, 2008
Video about how to create and use your Personal brand
 Develop Your Career Like a Business | Personal Branding Blog - Dan Schawbel Greg Rollett on October
29th, 2009 http://www.personalbrandingblog.com/develop-your-career-like-a-business
General Tips about making and using a personal brand
 Personal Branding on Facebook: The Do's and Dont's | Brand-Yourself.com Blog November 12, 2009 by
Evan Watson
http://blog.brand-yourself.com/2009/personal-branding-on-facebook-the-dos-and-donts
Tiups on what to do or not do when using facebook to communicate your personal brand.
 20 Personal Branding Tips for Twitter | Career Rocketeer - Career Search and Personal Branding Blog By
Chris Perry Sunday, July 19, 2009 http://www.careerrocketeer.com/2009/07/20-personal-branding-tips-for-
twitter.html
Tips on how to use Twitter to further your personal brand

18. Sources
 The Secret of Personal Branding | The Undercover Recruiter By Jörgen Sundberg 25 November 2009
http://www.theundercoverrecruiter.com/content/secret-personal-branding
Some overhead on what is Personal Branding
 The Personal Branding Worksheet: 10 Steps to Defining Your Authentic Personal Brand - Work Babble
by Meg Guiseppi Nov 15 2009 http://www.workbabble.com/2009/11/the-personal-branding-worksheet-10-steps-to-defining-your-
authentic-personal-brand.html
How to define your personal brand
 10 Ways to Wreck Your Personal Brand By William Arruda October 29, 2009
http://www.theladders.com/career-advice/10-ways-wreck-personal-brand
Tips on what NOT to do for your personal brand
 Personal Branding - People Only See You As You See Yourself By Melanie Phillibert No Date Available
http://ezinearticles.com/?id=3227621
General Article about Personal branding
 Me 2.0: Branding yourself online - CNN.com By Mark Tutton November 10, 2009
http://www.cnn.com/2009/BUSINESS/10/29/personal.brand.internet/index.html
Article about how with the internet on the rise and there is greater ability to see everyone, you need to carve out your own little spot
for yourself.
 The Brand Called You | Fast Company By: Tom PetersTue Dec 18, 2007
http://www.fastcompany.com/magazine/10/brandyou.html
The original article that began the concept of “personal branding”
 18 Sources of Personal Branding Credibility | Personal Branding Blog Dan Schawbel on November 16th, 2009
http://www.personalbrandingblog.com/18-sources-of-personal-branding-credibility
How to increase your expertise on something