This is the powerpoint presentation slide that we used during the Final round of the Advertising competition of our school. We won the second place here. Please do not claim it as your own.

1. THE ADVERTISING CAMPAIGN PLAN FOR

2. PRESENTED BY:
MARKETROUPE ADVERTISING COMPANY

6. Pioneer Business School in the Poor enrollment processes in FEU-IABF.
Philippines
Sending of student leaders in countries abroad for Other colleges/universities offering better quality of
academic purposes. It is also a way for the student education for students resulting to heavy competition
leaders to promote the university.

8. FEU-IABF is positioned as one of the leading
and pioneering business school in the Philippines
for most of the middle classes.

9. “DISOVER SOMETHING BIG”
•Quality degree programs to
choose on.
•Professors know what they are
teaching.
•Actual business simulation of
projects.
•Superior on-the-job training
program for graduating students.
•Masteral and Doctorate Professors
•Renovated buildings and
classrooms
•Improved gadgets and facilities
•AFFORDABLE TUITION FEES

10. •Trisha Mae R. De Leon, 15
•A graduating high school student at Colegio San
Jose de Alaminos
•An active tennis player
•Loves to draw and a member of sketch club but
definitely has a sharp mind for business.
•The eldest in the family
•She have a 2 siblings
•Has a mini-business in school where she sells
handmade accessories for her classmates.
•Willing to become a successful entrepreneur
someday
•Aside from having a small business of her own
she is also one of the consistent honor students at
their school

11. PRACTICAL SMART

17. Broadsheet &
Magazine

18. POSTERS

19. LEAFLETS, FLYERS

20. BROCHURE

21. PRINT AD: POSTERS, BROADSHEET & MAGAZINE P 4, 588, 740.00
TV AD: TV PARTOL & 24 ORAS P 5, 307, 000.00
RADIO AD: LOVE RADIO & MAGIC 89.9 P 3, 000, 000.00
COLLATERALS: BROCHURES & LEAFLETS P 300, 000.00
SCHOOL CARAVAN P 800, 000.00
AVP P 200, 000.00
TOTAL: P 14, 375, 740.00
OTHER EXPENSES
AD STANDING COUNCIL FEES P 60, 500.00
Radio Ad Making 500.00
Maintenance of Social Networking sites, Email, and websites 5, 000
monthly 60, 000.
TRANSPORTATION P 150, 000.00
TOTAL: P 210, 500.00
GRAND TOTAL: P 14, 586, 240.00