Website analytics provides small business owners with useful information about your website and the visitors that land on your website.

1. Website: http://www.snswebsitedesign.com
Online Store: http://www.snsdomains.com
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What is Website Analytics?
Web Analytics
Sea N Sun
Web Site Analytics
SeaNSun LLC

2. What is Website Analytics?
What is Website Analytics?
Website analytics provides small business owners with useful information about your
website and the visitors that land on your website. Website analytics works by placing
code on your web pages to trap information such as how many visits to your site, where
the visits came from, who referred your site, how many pages a visitor clicked on, how
long a visitor spent on your site and much more useful information that provides small
business owners with rich insight into your website traffic and marketing effectiveness.
How would I use this Information?
There are many reasons and uses for collecting data with analytics. Armed with
knowledge a small business owner can learn and adjust time management, marketing,
target marketing and ROI (return on investment) from purchased advertisement. Let’s
take a look at real world examples.
Good or Bad Investment?
A small business owner makes a purchase for an advertisement from x company. The ad
cost $500 for a marketing campaign of 30 days. After the 30 day run the small business
owner logs into account at x company and it shows 250 new views, wow, seems effective
on the surface but there aren’t any new sales or increase in phone calls, why? With an
analytics report you can see how many referrals actually clicked through to your website
from the advertisement to make a purchase of a product or service. Armed with
information the small business owner learns there were 0 referrals from the ad, now
that explains why there were no new sales or phone calls and the business owner now
knows it was a bad investment with no ROI.
Effective use of time!
Let’s look at a second example using social media. A small business owner has a
Facebook, Twitter and Merchant Circle account to drive traffic to the website to sell
products and services. For a 30 day period the owner spends 40 hours on MC and 10
hours each on FB and Twitter. At the end of the 30 day period the owner logs into their
accounts to look at the stats. MC shows 755 new views, FB shows you reached 3,700
people and Twitter shows nothing so again on the surface the small business owner
thinks MC and FB are doing great. Now armed with analytics the business owner runs a
report and finds out that only 1 person actually clicked through to the website from MC,
18 from FB and 42 from Twitter. With this information at hand a small business owner
can see a reallocation of time is necessary between the social sites to maximize traffic to
the website. In short, spend less time on MC and more time on the social sites producing
traffic.
Learn more, watch video
http://www.snswebsitedesign.com/web_site_analytics_services.html
http://www.snswebsitedesign.com/products/site_analytics.html
SeaNSun LLC | Millbury, Ma Page 2