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Sharing community wisdom
Crowdsourcing to engage the community
and elevate journalism
Steve Buttry
The Register Citizen
June 6, 2011
Read more about it
• stevebuttry.wordpress.com
• slideshare.net/stevebuttry
• @stevebuttry
• #crowdtips
Why crowdsource?
• It saves time
• Connecting with sources has always been
one of a journalist’s most important jobs
• You bring more voices to your news
reports
• You engage the community
Set the stage
• Build engaged community (follow
people, converse with them)
• Use multiple platforms (Twitter,
Facebook, website, blog, newspaper, IRL)
• Do the groundwork (don’t expect the
public to do your job; invite them to tell
their stories)
Crowdsourcing tips
• Say what you know
• Say what you want to know
• Say what you don’t know
• Say what you need to know
• Don’t spread rumors
• Vet sources & information
Throughout the process
• Seek story ideas & tips
• Ask questions as you gather info
• Share data with community
• Ask public to continue the conversation
Varying situations
• Investigations
8
9
10
11
12
Varying situations
• Investigations
• Breaking news
@statesman case study
Crowdsource
Crowdsource
Say what you don’t know
Varying situations
• Investigations
• Breaking news
• Annual, seasonal stories
• Community info
• Crowdmaps
• Supplement staff work
• Seek photos
Your next story
Discuss crowdsourcing approaches for a
story you (or your staff) will be working on
this week.
Read more about it
• stevebuttry.wordpress.com
• slideshare.net/stevebuttry
• @stevebuttry
• #crowdtips

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Crowdsourcing

Notas del editor

  1. Most of the examples I am using for this workshop will be websites, but I will also show some screenshots.
  2. The next several slides will illustrate points from my February case study of how @statesman used Twitter effectively in the story of the terrorist plane crash into the IRS building in Austin.