These are slides for a panel discussion (starting with two slides praising a couple of journalists).

1. Newsroom
Transformation
Steve Buttry
Texas APME
April 6, 2013
#txapme

2. RIP, Roger Ebert

3. Go, Bob!

4. Read more about it
• stevebuttry.wordpress.com
• slideshare.net/stevebuttry
• @stevebuttry
• stephenbuttry@gmail.com

5. Priorities
• Set the example from the top (change
what you do & say)
• Change how your newsroom works
• Change your meetings & budgets
• Change org, but don’t let org chart drive
the change; org should follow action
• Support change with training

6. Set the example
• Are you actively & visibly using social
media, especially Twitter?
• Are you learning along with staff?
• Do your questions & demands reflect
your stated priorities?
• Are you discussing ethical issues related
to change?

7. Change newsroom workflow
• What are you covering live?
• Where do social media, video, data (&
other digital work) fit in workflow?
• What have you decided to do more of?
• What have you decided to stop doing?
Do less of? Automate?
• Where do you accept a lower standard?

8. Meetings & budgets
• Is morning meeting about tomorrow’s
paper? Or today’s news-coverage plans?
• Do you critique morning paper? Or
discuss what’s generating traffic or
conversation on site & social media?
• Does news budget reflect digital work &
priorities?

9. Change the org chart
• New org chart won’t bring about change
but should reflect change
• Do the things you’re doing more of need
positions or teams to lead the effort?
• Who’s doing the things you’re doing less
of? What else should they do?
• Do work shifts reflect digital platforms?

10. Possible position changes
• Engagement/social media leader
• Consider breaking-news team
• Do you have data specialist, team?
• Do you have video specialist? Webcast
producer and/or anchor?
• What beats & positions need to change?
• How do editing & design need to change?

11. Training is essential
• Social media
• Video
• Data
• Multimedia
• Time management
• Visual journalism
• Writing & editing

12. Read more about it
• stevebuttry.wordpress.com
• slideshare.net/stevebuttry
• @stevebuttry
• stephenbuttry@gmail.com