These are slides for a presentation to a class in American University's Master of Arts in Media Entrepreneurship program.

1. Lessons from
a short-lived startup
Steve Buttry
American University
October 13, 2012
#TBDlessons

2. Read more about it
• stevebuttry.wordpress.com
• slideshare.net/stevebuttry
• @stevebuttry
• zombiejournalism.com
• stephenbuttry@gmail.com

5. Business lessons
• Digital products need digital sales staff
• Start small or be patient

7. Business lessons
• Digital products need digital sales staff
• Start small or be patient
• Pursue multiple revenue streams
• Pursue mobile opportunities aggressively

12. Business lessons
• Digital products need digital sales staff
• Start small or be patient
• Pursue multiple revenue streams
• Pursue mobile opportunities aggressively
• No “Field of Dreams” marketing
• Promote in media: traditional & social

15. Business lessons
• Digital products need digital sales staff
• Start small or be patient
• Pursue multiple revenue streams
• Pursue mobile opportunities aggressively
• No “Field of Dreams” marketing
• Promote in media: traditional & social
• Promote through events

17. Journalism lessons
• You can disrupt in breaking news

19. Journalism lessons
• You can disrupt in breaking news
• Excel in social media

21. Journalism lessons
• You can disrupt in breaking news
• Excel in social media
• Develop strong local blog network

23. Journalism lessons
• You can disrupt in breaking news
• Excel in social media
• Develop strong local blog network
• Think differently about beats, coverage

27. Journalism lessons
• You can disrupt in breaking news
• Excel in social media
• Develop strong local blog network
• Think differently about beats, coverage
• Experiment & embrace new tools

31. Journalism & biz lessons
• Transparency builds credibility

34. Journalism & biz lessons
• Transparency builds credibility
• Master SEO & analytics

36. Journalism & biz lessons
• Transparency builds credibility
• Master SEO & analytics
• Hire talented people

39. Journalism & biz lessons
• Transparency builds credibility
• Master SEO & analytics
• Hire talented people
• You give a name its meaning

42. Journalism & biz lessons
• Transparency builds credibility
• Master SEO & analytics
• Hire talented people
• You give a name its meaning
• Leadership must be together
• Legacy culture is difficult to overcome

46. Life Lesson: Turn the page

47. Read more about it
• stevebuttry.wordpress.com
• slideshare.net/stevebuttry
• @stevebuttry
• zombiejournalism.com
• stephenbuttry@gmail.com