Time is one of the biggest barriers to a solid social media presence, especially when you have multiple channels.

1. FOR YOUTH DEVELOPMENT
FOR HEALTHY LIVING
FOR SOCIAL RESPONSIBILITY
Managing Multiple
Social Media Channels
Steve Heye – YMCA of Metro Chicago
MACC 2012

2. To Cross Post or Not
Twitter to LinkedIn?
Twitter to Facebook?
LinkedIn to Facebook?
Facebook to Twitter ?
Twitter to MySpace?
(just kidding, who uses MySpace anymore…)
2 | Managing Multiple Social Media Channels| ©2011 YMCA of Metro Chicago

3. Balancing Act
Efficiency Effectiveness
Automation Customization
3 | Managing Multiple Social Media Channels| ©2011 YMCA of Metro Chicago

4. Reuse Content
Social
Twitter = Twitter feed Media Facebook=RSS Graffiti
Or Feedburner Or Networked Blogs
Feedburner
RSS
RSS Feed
Website
E-mail (blog) Mobile
4 | Managing Multiple Social Media Channels| ©2011 YMCA of Metro Chicago

5. Tools
• Hootsuite
– Free and paid version, web based, mobile app
analytics, user roles, scalable
• Seesmic
– Free, desktopmobile app,
• Others include Tweetdeck, Brizzly, Co-Tweet
5 | Managing Multiple Social Media Channels| ©2011 YMCA of Metro Chicago
5 | Managing Multiple Social Media Channels| ©2011 YMCA of Metro Chicago

6. Tools
Benefits Disadvantages
• Post to multiple • Content lacks
channels customization and
may not match target
• Schedule posts
audiences
• Monitor channels in
• Third party posts may
one spot
not get same priority
• Mobile apps
• Easy to make
mistakes on posting to
incorrect channels
6 | Managing Multiple Social Media Channels| ©2011 YMCA of Metro Chicago

7. Keys to Success
• Focus on your audience
• Content Strategy
• Monitor
• Have a personality
• Measure, Measure, Measure
• Pick your channels
7 | Managing Multiple Social Media Channels| ©2011 YMCA of Metro Chicago

8. Social Media in 15 Minutes
Daily
• Post content
• Monitor conversation
Weekly
• Create content
Monthly
• Measure
8 | Managing Multiple Social Media Channels| ©2011 YMCA of Metro Chicago

9. Resources
www.idealware.org – unbiased, nonprofit technology reviews
www.nten.org – nonprofit technology conference and trainings
www.techsoup.org – nonprofit technology donation program & articles
www.socialbrite.org – nonprofit social media information
9 | PRESENTATION TITLE HERE | ©2010 YMCA of the USA

10. Thank You
For More Information:
sheye@ymcachicago.org
Twitter @steveheye
Blog steveheye.blogspot.com