Discover how to make money online with internet marketing, mobile marketing, affiliate marketing, and blog marketing!

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Affiliate Marketing is a fairly new form of marketing which has emerged over the past few years as
retailers have started to invest and develop their online marketing strategy. Almost four out of five
(78%) of people surveyed said that their organisations were spending more on affiliate marketing
this year than they were two years ago and the same proportion (78%) said they expected to be
spending more on affiliate marketing in the next two years. (source: Affiliate Marketing Merchants
Survey Report 2007, E-Consultancy).
The sudden realisation for retailers that focus on their online marketing spend is as important as
their offline spend came from figures such as the £46.6bn generated online sales for UK
online retailers in 2007, up 54% on 2006 (source: IMRG, Jan 2008) and resulted in affiliate
marketing becoming a massive marketing initiative.
As affiliate marketing has rapidly grown, so have internet cashback websites. Cashback websites
take advantage of affiliate marketing and return the benefits back to the customer, which in this
economic climate is a welcomed concept.
There are numerous affiliate networks such as Buy.at, Trade Doubler and Affiliate Window who
work in partnerships with retailers and advertisers offering affiliate programmes. The retailers sign
up with the affiliate networks, offering commission based programmes. The affiliate network then
provides this information to the advertiser who can upload advertising links onto their website
resulting in them earning a commission for the sales they have generated through advertising the
company.
Most advertisers use affiliate marketing to earn an income from their website, for example blogs
and review sites, however cashback sites return the commission to the customers actually making
the purchase. Customers register with an internet cashback site and are then given a list of
retailers who have an affiliate programme- most cashback sites have in excess of 600 retailers
covering insurance companies to fancy dress shops so there is plenty to choose from. When
making a purchase, customers must remember to log into the cashback site and to click on one of
their unique links which gets tracked by the affiliate network using cookies stored in your
computer. Once the purchase has been approved by the retailer (making sure the customer hasn't
cancelled it or returned it), the retailer pays the affiliate network who then pays the cashback site.
Cashback deals can be in excess of £50 for insurance deals or £30 for mobile
phone contracts resulting in customers earning £100s every year as there is no limit on
how much cashback you can earn.
Cashback sites offer a win-win situation for the retailer, customer and themselves. The retailers
have increased their sales because they are having customers referred to them by the cashback
site so are happy to pay the commission, the customers are happy because they are earning

2. money back from the purchases that they would have made anyway and the cashback sites are
happy because they keep a small proportion of the commission earned by the customer.
The author of this article is a keen blogger regarding Cashback deals and affiliate marketing.
Article Source:
http://EzineArticles.com/?expert=K_Dalley
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For more on internet, mobile, and affiliate marketing, check this out!
http://tinyurl.com/7vpfpdx
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