Apidays Singapore 2024 - Modernizing Securities Finance by Madhu Subbu
Analytics SEO The Future 14/12/11
1. Analytics SEO The Future
By @stevejlock
Analytics SEO Webinar 14th December 2011
2. About Me @stevejlock
=> SEO Product Marketing Manager for Analytics
SEO.
=> Responsible for internal marketing & product
development.
=> Feel free to connect my contact details are
included in the presentation.
Analytics SEO Webinar 14th December 2011
3. Overview
=> Version 4.4.1 – user delegation, CSV
downloads and new keyword history report.
=> Version 4.5 – link building phase 1, keyword
suggestion tools, crawler enhancements and
architecture improvements.
=> The Future – today we are focusing on link
building a major project planned for late
December / early January and some key minor
features.
Analytics SEO Webinar 14th December 2011
5. Version 4.4.1 New Features
=> User Delegation – all tasks can now be both
assigned and delegated to users.
=> Download Tables to CSV – all tables can now
be exported instantly into CSV.
=> Keyword Ranking History Reports – a new
report that enables a data dump of all keyword
histories.
=> Non-linking References, Yahoo and DMOZ
components deprecated.
Analytics SEO Webinar 14th December 2011
9. Version 4.5 New Features
Analytics SEO Webinar 14th December 2011
10. Version 4.5 New Features
=> Focus on a complete overhaul of our link
building processes.
=> Enhanced Keyword Suggestion – SEMRush
API to be extended to provide competitor
keywords.
=> Enhanced Crawling – to support multi-
threading, directories, depth with advanced
configuration.
=> Architecture Improvements – application
performance to be substantially upgraded.
=> Bulk Upload, Crawler IP Analysis and more...
Analytics SEO Webinar 14th December 2011
11. Link Building Enhancements
=> Massive focus for version 4.5.
=> Key features include: automated link
prospecting, interactive Google hacks, competitor
link analysis, link categorisation, previews and
CRM like functionality.
=> Designed with delegation and project
management in mind.
=> Perfect for collaboration and will help working
with teams in different geographic locations.
Analytics SEO Webinar 14th December 2011
13. Link Categorisation
=> Powerful classification engine that analyses
websites and their servers to determine the type
of site.
=> Categories include: blogs, directories, forums,
video sites, blog comments, article directories,
social media websites, wikis, press release sites,
document sites and many more...
=> Early tests have displayed accuracy of
between 85% and 99.6% determining the first few
categories.
=> It will provide valuable insight into competitor
backlink profiles.
Analytics SEO Webinar 14th December 2011
15. Enhanced Crawling
=> Enable support for directory / sub-folder
structures e.g. www.yourdomain.com/example/.
=> Multi-threaded crawling with control over rate
limiting.
=> IP checking enabled so only one domain per
IP address will be analysed at a time.
=> Depth and scheduling will also be supported
enabling granular control.
=> Next year far more data will be made available
in a future update.
Analytics SEO Webinar 14th December 2011
16. Architecture Improvements
=> Substantial investment in server monitoring.
=> A series of patches are scheduled to target
database queries to improve application speed.
=> As a result we are expecting support levels,
page loading speeds and user experience to be
improved.
=> Bulk Upload, CTR Analysis and a number of
smaller features are candidates for the version 4.5
release.
Analytics SEO Webinar 14th December 2011
