The Brand Mason - Creative Destructionist
2 SlideShares 14 Seguidores 1 Siguiendo
Personal Information
Organización/Lugar de trabajo
Las Vegas United States
Sector
Advertising / Marketing / PR
Sitio web
www.thebrandmason.com
Acerca de
Steven Mason is an expert in brand strategy, naming, positioning, corporate/product launches and marketing program execution with over 25 years' experience in technology, software, medical devices and consumer packaged goods. I call myself a Creative Destructionist after famed economist Joseph Schumpeter coined the term "creative destruction" to describe the engine of capitalism. Bad brands, taglines, names and entire strategies cannot be incrementally improved any more than you can improve stale bread or sour milk. Rather, they must be scrapped (Destroyed!) and replaced with customer- and profit-generating strategies and tactics that actually work.
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Etiquetas
marketing marketing analytics customer targeting information theory marketing messaging advertising naming startup company marketing strategy brand strategy positioning lean startup entrepreneurship marketing and advertising brand vulnerability assessment pci-dss retail pci compliance compliance asv merchants security credit card processors network vulnerabilities beyond compliance netvigilance pci
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Presentaciones

(2)

Grokking Branding - Presented 8.02.12 At Vegas Jelly

Hace 11 años • 449 Visualizaciones

Predictable Uncertainty: Using Information Theory to Reinvent Marketing

Hace 6 años • 49 Visualizaciones
Personal Information
Organización/Lugar de trabajo
Las Vegas United States
Sector
Advertising / Marketing / PR
Sitio web
www.thebrandmason.com
Acerca de
Steven Mason is an expert in brand strategy, naming, positioning, corporate/product launches and marketing program execution with over 25 years' experience in technology, software, medical devices and consumer packaged goods. I call myself a Creative Destructionist after famed economist Joseph Schumpeter coined the term "creative destruction" to describe the engine of capitalism. Bad brands, taglines, names and entire strategies cannot be incrementally improved any more than you can improve stale bread or sour milk. Rather, they must be scrapped (Destroyed!) and replaced with customer- and profit-generating strategies and tactics that actually work.
Etiquetas
marketing marketing analytics customer targeting information theory marketing messaging advertising naming startup company marketing strategy brand strategy positioning lean startup entrepreneurship marketing and advertising brand vulnerability assessment pci-dss retail pci compliance compliance asv merchants security credit card processors network vulnerabilities beyond compliance netvigilance pci
Ver más