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De conversation manager in Retail land

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Conversation management can be applied in the retail industry. This is a very pragmatic presentation to integrate social media into your marketing plan as a retailer.

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De conversation manager in Retail land

  1. 1. “This is the new conventional wisdom. Use it or lose!”<br />Seth Godin<br />author Purple cow<br />@Steven_InSites<br />The Conversation Manager in Retail land<br />by Steven Van Belleghem<br />#CM48<br />
  2. 2. Word of mouth<br />
  3. 3.
  4. 4.
  5. 5. Word of mouth<br />B.G.<br />
  6. 6. WorLd of mouth<br />A.G.<br />
  7. 7. Speed INCREASES<br />
  8. 8. Real time feedback<br />
  9. 9. I WILL tweet about you!<br />
  10. 10. Needfor RADICAL change<br />
  11. 11. It’s time to jump and to become…<br />Manage Conversations<br />
  12. 12. Not just aboutobserving & joining social media<br />
  13. 13. The belief<br />Word-of-mouth is THE driver of growth<br />
  14. 14. INTEGRATION of WOM in all marketing activities<br />The goal<br />
  15. 15. MANAGE word-of-mouth<br />
  16. 16. How to start?<br />
  17. 17. 1<br />
  18. 18.
  19. 19. Listening<br />2<br />
  20. 20.
  21. 21. Product management is dead!<br />Long live brand experiences!<br />3<br />
  22. 22.
  23. 23.
  24. 24. Mobile app Albert Heijn<br />Scan products at home<br />Make shopping lists<br />Search for recipes<br />….<br />
  25. 25. Activation<br />4<br />
  26. 26.
  27. 27.
  28. 28.
  29. 29.
  30. 30. 1.000$<br />+33%<br />
  31. 31. Community<br />5<br />
  32. 32.
  33. 33. “Every brand that takes itself serious, will have a brand community by 2015”<br />Joseph Jaffe<br />
  34. 34.
  35. 35. Integration<br />6<br />integrate<br />
  36. 36. 1.146 likes on Facebook<br />
  37. 37. 612 followers on Twitter<br />
  38. 38. 2051 channel views<br />
  39. 39.
  40. 40.
  41. 41.
  42. 42. 3<br />& one surprise<br />
  43. 43. LEAD the conversation<br />
  44. 44. Online AND Offline<br />
  45. 45. Think big,but acting small is ok<br />
  46. 46. www.shareyourhoney.com<br />
  47. 47. Thank you!<br />“This is the new conventional wisdom. Use it or lose!”<br />Seth Godin<br />author Purple cow<br />Good luck!<br />Questions, feedback, remarks:<br />Steven@InSites.eu<br />Follow me: @Steven_InSites<br />Join me on LinkedIn<br />www.theconversationmanager.com<br />#CM48<br />@Steven_InSites<br />

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