How to inspire content and dev teams to get the results in search you need.

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Hey, In-House SEO - I see you! :) Some top tips for helping content and development teams go the extra mile for SEO. Includes artwork from the amazing @chrisriddell50 with his kind permission.

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How to inspire content and
dev teams to get the results
in search you need.
Steven Wilson-Beales | Global
slideshare.net/stevenwilsonbeales
@stevewbeales

@stevewbeales
#brightonseo
Welcome to Global

@stevewbeales
@stevewbeales
#brightonseo

@stevewbeales
A Simple SEO Story
#brightonseo

Potential Users
Casual Users
Loyal Users
Social Media non-follower
Discovery through top positions
on search
Radio listeners
Website visitors
App Users
Newsletter subscribers
Social Media Followers
Podcast subscribers
A Simple SEO Story
#brightonseo

Working with Content teams
@stevewbeales
#brightonseo

#brightonseo @stevewbeales
The Competition are coming!

Fine Tuning our performance
@stevewbeales
#brightonseo

The Super Amazing SEO Publishing Checklist

The Super Amazing SEO Publishing Checklist
1. Specific Actions
2. What to consider before, during, and after publication
3. Google Trends - primary and secondary keywords
4. Headline, the abstract, the structure of the article, the
url slug
5. Link to related articles

@stevewbeales
#brightonseo
Useful Resources

'I haven’t got time to do SEO’
#brightonseo @stevewbeales

@stevewbeales
#brightonseo
'We haven’t ranked for that before so there’s not a
chance in hell we’ll ever be able to.’

‘Yeah I know SEO. It’s all about making that light in
Wordpress go Green.’

‘We’ve always ranked well for that topic, so we’ll use the
same formula as last year.'
@stevewbeales
#brightonseo

Working with Developers
#brightonseo @stevewbeales

“As a developer, I need to know why I should be
doing your SEO [insert expletive] because otherwise
you are wasting my time - [insert expletive]”
#brightonseo @stevewbeales

@stevewbeales
#brightonseo
Dealing with SEO Frustration

#brightonseo @stevewbeales
Is SEO a Black Box?

@Ahrefs Blog
#brightonseo
Where the hell do you start?

Identify Small projects with BIG impact
@stevewbeales
#brightonseo

The Power of a Successful Case Study
#brightonseo
#brightonseo @stevewbeales

#brightonseo @stevewbeales
Don’t Forget: Attend Measurement Meetings

#brightonseo @stevewbeales
Your SEO HIGH FIVE Plan
A Simple SEO Story
Threats
Super Amazing Publishing Checklist
Find Your SEO Heroes
Tools & Resources
Communication
Understand objections to SEO
Start Small
The Power of a Successful Case Study
Attend Measurement Meetings

@stevewbeales
#brightonseo
jobs.global.com

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On Friday 10th September 2021, I gave a talk at brightonSEO Sept 2021, which was held in-person (the conference's first in-person event since restrictions eased following COVID lockdowns). The talk gave advice to aspiring, new and established freelancing, covering topics such as the pros and cons of freelancing, what you should do to prepare going into freelancing, how to do networking and sales, and much more. There's also community, podcast and book recommendations near the end. Links to bonus content: https://anti-sell.com/brightonseo/ - 6 fellow freelance SEOs give their tips and advice as well (note: it's dated Oct 2020 because this talk is a redo of a talk that I previously gave virtually). https://anti-sell.com/seo/ - 15 ways to find SEO clients as a freelancer. Original talk description: More and more people are getting into freelancing – whether as a side-income alongside their day job at an agency or in-house, or as their dedicated full-time income. Freelance life is amazing, but it can also be very challenging. Whether you’re considering going freelance, have only just started out, or have been in the game for a while, this talk will give guidance on how/when to ‘take the plunge’ and how to prepare for it, doing sales & networking, the business side of things, how to keep sane and involved in the industry, growing into an agency, and more. While mostly focussing on SEO freelancing, the tips and advice will apply to all industries. so there will be something to take away for all. Steve has been freelancing in the SEO industry since 2013, and has been asking other SEO freelancers for their pearls of wisdom, to make it as relevant and useful as possible.

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How to inspire content and dev teams to get the results in search you need.

1. How to inspire content and dev teams to get the results in search you need. Steven Wilson-Beales | Global slideshare.net/stevenwilsonbeales @stevewbeales

2. @stevewbeales #brightonseo

3. @stevewbeales #brightonseo Welcome to Global

4. @stevewbeales @stevewbeales #brightonseo

5. @stevewbeales A Simple SEO Story #brightonseo

6. Potential Users Casual Users Loyal Users Social Media non-follower Discovery through top positions on search Radio listeners Website visitors App Users Newsletter subscribers Social Media Followers Podcast subscribers A Simple SEO Story #brightonseo

7. Working with Content teams @stevewbeales #brightonseo

8. SEO: It Ain’t Easy!

9. #brightonseo @stevewbeales The Competition are coming!

10. Fine Tuning our performance @stevewbeales #brightonseo

11. The Super Amazing SEO Publishing Checklist

12. The Super Amazing SEO Publishing Checklist 1. Specific Actions 2. What to consider before, during, and after publication 3. Google Trends - primary and secondary keywords 4. Headline, the abstract, the structure of the article, the url slug 5. Link to related articles

13. @stevewbeales #brightonseo Useful Resources

14.

15. @stevewbeales #brightonseo Useful Tools

16. 'I haven’t got time to do SEO’ #brightonseo @stevewbeales

17. @stevewbeales #brightonseo 'We haven’t ranked for that before so there’s not a chance in hell we’ll ever be able to.’

18. ‘Yeah I know SEO. It’s all about making that light in Wordpress go Green.’

19. ‘We’ve always ranked well for that topic, so we’ll use the same formula as last year.' @stevewbeales #brightonseo

20.

21. SEO is an adventure, never a chore!

22. Working with Developers #brightonseo @stevewbeales

23. “As a developer, I need to know why I should be doing your SEO [insert expletive] because otherwise you are wasting my time - [insert expletive]” #brightonseo @stevewbeales

24. “As a developer, I need to know why I should be doing your SEO [insert expletive] because otherwise you are wasting my time - [insert expletive]” #brightonseo @stevewbeales

25. @stevewbeales #brightonseo Dealing with SEO Frustration

26. #brightonseo @stevewbeales Is SEO a Black Box?

27. @Ahrefs Blog #brightonseo Where the hell do you start?

28. Identify Small projects with BIG impact @stevewbeales #brightonseo

29. The Power of a Successful Case Study #brightonseo #brightonseo @stevewbeales

30. #brightonseo @stevewbeales Don’t Forget: Attend Measurement Meetings

31. #brightonseo @stevewbeales

32. #brightonseo @stevewbeales Your SEO HIGH FIVE Plan A Simple SEO Story Threats Super Amazing Publishing Checklist Find Your SEO Heroes Tools & Resources Communication Understand objections to SEO Start Small The Power of a Successful Case Study Attend Measurement Meetings

33. @stevewbeales #brightonseo jobs.global.com

How to inspire content and dev teams to get the results in search you need.

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