6. New developments on Twitter
Expanded tweets
(view content without leaving Twitter)
"We want to migrate to a
world in which the 140
characters can serve as a
caption for additional
functionality," Costolo
said. "We'd like that to
include things like real-
time data, even an
application functionality."
7. Expanded tweets = New revenue stream?
Expanded tweets Can be interactive: e.g., live polls
(view content without leaving Twitter) for NBA All Star game showing
real-time results directly within a
tweet box
Or tweet about concert;
expanded tweet allows buying
tickets without leaving Twitter!
For news orgs, fewer click-
throughs to their sites
Furthers atomization of news
content
BUT, opportunity for media orgs
to add e-commerce, revenue
actions directly in tweet
Twitter likely to do this with
Sponsored Tweets
8. New Twitter development: #Event pages
Twitter as the event-news destination site ... Curates/aggregates best content from others.
Twitter now a news company? But it does not CREATE any original content.
http://twitter.com/hashtag/debates or http://twitter.com/#debates
9. Coming developments at Twitter
Working on live Twitter curation tools
(probably free to newsrooms ... by end of 2012)
Will allow users, including journalists, to manually
curate and display tweets to accompany breaking
news events
10. Evolution of tweeting (and beyond)
1) 140 characters of text
2) Text + links + photos
3) Expandable: click to
reveal image, headline/
blurb/link, etc.
4) Coming soon: Expandable with rich content revealed (don’t leave Twitter)
5) NEXT?: Video
11. Instant video sharing: Next big thing?
Simple to post video
clips (to Twitter, et al)
Instagram of video
Q: Will it catch on
the way Instagram
did?
Q: How could this
be used in news
reporting?