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1.
2. Why Social Media?
•Fish where the fish are.
•Be a part of the community
of experts.
•Inexpensive compared to
traditional forms of media.
•Fundamental shift in how we
communicate.
•Watch the reaction of your
brand in real time: Groupon.
3. Why Social Media?
It’s not just kids.
People make recommendations based on their social
Network “friends.”
When someone becomes a fan of your business, they are
giving you permission to market to them- in fact, they WANT
information from you – Demand marketing!
4. Social Media Necessities
Build Trust.
Earned by creating a “Highly satisfied” customer experience.
Starts with a foundation of authenticity and open communication.
Add value from the customers perspective.
It’s all about the content.
Your ability to create compelling text, audio, video and images is
directly related to building interest in your site and business.
Content should be targeted to your audience
Use key words in content.
ALWAYS respond in an open, honest manner – be transparent.
How you respond to negative comments says a lot about you.
5.
6.
7. Social Media Etiquette
Think before you speak.
Don’t sell incessantly. Add value. Give as much as you get.
Speak like a real person, not a marketing piece.
Listen. Social Media is a two way street.
Share other people’s work – and attribute it a such.
If someone comments on your page, acknowledge their comment.
Be genuine. Reflect the personality of your company (or self)
8. Social Media Overview
• MySpace
• Music Industry
• Flickr/Photobucket
• Photo Sharing
• YouTube
• What do you want to see?
• Foursquare
• Location based applications
• Yelp
• Restaurant reviews
• Paper.li
• Online “newspaper”
9. Facebook
• Over 800 million active users
• Average User has 130 “friends”
• Over a billion objects that people interact with
• Pages, groups, events
• More than 30 billion pieces of content are shared each month
• Web links, news stories, blog posts, photos…
• Over 50% access FB through their smart phone.
10. Facebook
Set up your page – as a business – not a person.
Use available tools & apps
welcome tabs
constant contact tabs
Cause/Donations on your Facebook page
Include call to action
15. Facebook Strategies
Create a strategy
Define your target audience
What are you trying to achieve?
Increased traffic to your website?
Better customer service?
Deepen the relationship with your customers?
Increase sales?
16. Content
Content generation plan
Who updates when?
How frequently?
What will the content be?
Where will it come from?
17. Content
Create an editorial calendar
What are the specials?
What product are we featuring?
Industry specific tips
Follow 80/20 rule
Ask questions – ask for responses
18. Content
Reflect the personality of your business
Speak to the target
Post regularly
How much is too much/how much is not enough
Time of day?
Pay attention to Facebook/Twitter notifications
Respond to all comments/questions
19.
20. Promote your pages
Email Signatures
Business Cards
Signs throughout your business
Every Ad you do
Employee activity:Share/Like
LIKE BOX!
21. Tools and Resources
Hootsuite Social Media Examiner
Tweet Deck Seth Godin
Radian6 Brian Solis
Mashable.com Groundswell
Socialmediatoday.com 6 Pixels of Separation
http://www.slideshare.net/stevep Socialnomics
eck/social-media-clear-channel-
seminar
Inside facebook
Notas del editor
Grouponad in Superbowl: By the time the game was over, they needed to apologize.Another Super Bowl example: VW Ad with Darth Vader. They leaked the ad - before it even aired it had been seen by nearly 10 million people youTube.
It’s not just kids… Recent study 45% of Moms 18-44 AND 45+ used their phones to locate the closest store..(also used to price compare, new product research…YourFavorite stores? – what would you like to hear from them?What would they send that would have you “unfriend” them?Why do people use social media and what do they want from you?
Content targeted to you audience: Who are they? If you were standing in your store and had to out 50 bucks down on who the next customer would be - what would that description be? Talk to that person 1 on 1 in your socal interactions.
You think?
Think: No posts after a bottle of wine…Comments – brings up negativity----- Meeting Notes (6/15/11 10:47) -----Senator Weiner