Powerpoint deck for 90 minute Social Media 101 Seminar, given on June 15, 2011 in Providence, RI.

1. Social Media Marketing Step by step to your success!

3. Social Media Necessities

4. Facebook

5. Twitter

6. LinkedIn

7. Blogs

8. YouTube

9. Photosharing sites

12. Be a part of the community of experts.

13. Inexpensive compared to traditional forms of media.

14. Fundamental shift in how we communicate.

16. Social Media Necessities Build Trust. Earned by creating a “Highly satisfied” customer experience. Starts with a foundation of authenticity and open communication. Add value from the customers perspective. It’s all about the content. Your ability to create compelling text, audio, video and images is directly related to building interest in your site and business. Content should be targeted to your audience Use key words in content. ALWAYS respond in an open, honest manner – be transparent. How you respond to negative comments says a lot about you.

19. Social Media Etiquette Think before you speak. Don’t sell incessantly. Add value. Give as much as you get. Speak like a real person, not a marketing piece. Listen. Social Media is a two way street. Share other people’s work – and attribute it a such. If someone comments on your page, acknowledge their comment. Be genuine. Reflect the personality of your company (or self)

21. Music Industry

22. Flickr/Photobucket

23. Photo Sharing

24. YouTube

25. What do you want to see?

26. Foursquare

27. Location based applications

28. Yelp

30. Blogs As a separate entity? The main content area of your website? Added to your current website?

31. LinkedIn 70 Million Members and Growing 560,000 Professionals visit their homepage every day. 80% of companies use it for recruiting Over 70% of members are college grad and above.

32. Businesses on LinkedIn

33. Twitter 150 Million Accounts 67% of brand followers will buy that brand 45% login via mobile device 140 characters – or is it?

36. Average User has 130 “friends”

37. Over 900 million objects that people interact with

38. Pages, groups, events

39. More than 30 billion pieces of content are shared each month

40. Web links, news stories, blog posts, photos…

43. Facebook ads Hyper-targeted Set your own budget Push to your page/your webste

46. Facebook Strategies Create a strategy Define your target audience What are you trying to achieve? Increased traffic to your website? Better customer service? Deepen the relationship with your customers? Increase sales?

47. More FB Strategies… What does success look like? Sales will increase by x% Marketing costs will be reduced by $xx Facebook fans/Twitter followers will increase by xx/month Create SMART goals. Specific, Measurable, Attainable, Realistic, Timely

48. Tactics – 2 things… Monitor Content What’s your plan? How you gonna do it?

49. Content Content generation plan Who updates when? How frequently? What will the content be? Where will it come from?

50. Content Create an editorial calendar What are the specials? What product are we featuring? Industry specific tips Follow 80/20 rule Ask questions – ask for responses

51. Content Reflect the personality of your business Speak to the target Post regularly How much is too much/how much is not enough Time of day?

52. Monitor Pay attention to Facebook/Twitter notifications Respond to all comments/questions Tools Hootsuite Tweetdeck Radian6/TwoBolt Facebook Insights

57. How do you get it done? DON’T put it in the hands of an intern DO Assign a key member of your team Align with a partner

58. Tools and Resources Hootsuite Tweet Deck Radian6 Mashable.com Socialmediatoday.com http://www.slideshare.net/stevepeck/social-media-marketing-101 Inside facebook Social Media Examiner Seth Godin Brian Solis Groundswell 6 Pixels of Separation Socialnomics

59. PIAT/Next Steps Get your pages set up – completely. Facebook? Twitter? Blog? YouTube? Create a content strategy. Who, When, What? Promote your pages Web: Like Buttons, Facebook box, facebook ads? In store: signs – contest? External: Ads, business cards Stay on track! Don’t start then stop. Remember that Social Media is one piece of your marketing puzzle.

60. Thanks for coming! Questions?