This document summarizes Steve Portigal's approach to user research workshops. It discusses conducting fieldwork through observations, synthesizing findings collaboratively, and ideating new opportunities. The workshops focus on examining people in context, gathering stories, and applying insights to design problems. Past workshops are mentioned that took place in locations like Kyoto, London, Istanbul, and California.

1. @steveportigal Well, We've Done All This Research, Now What?

2. This morning I have been teaching this workshop for several years. It has been very enjoyable to meet people with different backgrounds and learn from them. I want to share a quick introduction to our approach to user research, an overview of the workshop and then talk about some past workshop experiences.

3. American Lens on Global Experiences Kyoto Amsterdam London Indonesia Istanbul California Paris Taipei Bangalore

4. American Lens on Global Experiences Canadian Kyoto Amsterdam London Indonesia Istanbul Toronto Paris Taipei Bangalore

5. Portigal Consulting is a bite-sized California firm that helps companies discover and act on new insights about their customers and themselves

6. Typical development lifecycle What to make or do Refine & prototype Launch Iterate & improve

7. Where we work Take a fresh look at people What to make or do Refine & prototype Launch Iterate & improve

8. Where we work Use existing ideas as hypotheses What to make or do Refine & prototype Launch Iterate & improve

9. Where we work Is it working like we hoped? What to make or do Refine & prototype Launch Iterate & improve

10. Where we work What to make or do Refine & prototype Launch History provides context to explore new ideas Iterate & improve

11. Madness in methods Ethnography Ethnographic interviews Video ethnography Depth-interviews Contextual research Home visits Site visits Experience modeling Design research User-centered design One-on-ones Camera studies User safaris

12. Madness in methods Ethnography Ethnographic interviews Video ethnography Depth-interviews Contextual research Home visits Site visits Experience modeling Design research User-centered design One-on-ones Camera studies User safaris What-ever!

13. Whatever you want to call it… Examine people, ideally in their own context Gather their stories What are they doing? What does it mean? Synthesize the stories Find the patterns and connections Apply to business and design problems Create new stories that reframe how the organization talks and thinks Use products, services, packaging, design to manifest that new story in the marketplace

14. Synthesis & ideation process Fieldwork Synthesis Ideation Development

15. Analysis Synthesis Ideation Solutions Strategies Opportunities Detailed solutions Insights Workshop focus

16. Avoid jumping to conclusions Fieldwork Synthesis Ideation Development

17. Avoid jumping to conclusions

18. Homework: Dedicate at least half an hour to walking around and observing people in your neighborhood Workshop: Fieldwork Today: Observations of people in Festival Walk, Kowloon Tang Station and City University Images and observations shared on http://portigal-uxhk-workshop.posterous.com/ Simon Lockrey, Sydney Australia Arun Martin, Bangalore, India Tom Wood, Norwich, UK

19. Workshop: Synthesis Topline Collaborative Analysis Opportunities 10 minutes 10 minutes 15 minutes Keep the human touch in communication Allow people to move seamlessly between places Allow people to integrate seamlessly across different devices and systems Share the heavy lifting Determine generative directions Externalize the data in your head

20. Workshop: Ideation Questions Business Areas Ideation and Sharing 2 minutes 3 minutes 45 minutes How can we keep the human touch in communication allow people to move seamlessly between places allow people to integrate seamlessly across different devices and systems How can we How can we Ideate! Shift to “How can we…?” Figure out where we can play Remember, “Yes, and…”

21. Workshop: Savannah, Georgia, USA

22. Workshop: Savannah, Georgia, USA

23. Workshop: Savannah, Georgia, USA

24. Workshop: Istanbul, Turkey

25. Workshop: Istanbul, Turkey

26. Workshop: Istanbul, Turkey

27. Workshop: San Francisco, California, USA Photo by Nate Bolt

28. Workshop: San Francisco, California, USA

29. Workshop: San Francisco, California, USA

30. Thank you! @steveportigal steve@portigal.com +1-415-894-2001 Portigal Consulting www.portigal.com