This document summarizes my top trends to watch. I use a system called Open Files developed by the Boston Consulting Group. The Faint Signals have real business models, the Watch List are things to keep an eye on and the Hallucinations are glints of the eye right now.
25. Conversational Line Controlled Open Communication Participation Line Collaboration Open Communication Open Collaboration Controlled Collaboration Controlled Communication
26. Conversational Line Controlled Open Communication Participation Line Collaboration Advertising Public Relations Viral Video Ideagoras Corp Blogs Community Engagement Co-created Ads