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3. 10 WAYS TO
REDUCE
YOUR COST
PER LEAD

4. PRESENTER: STEVE TENERIELLO
• Generates More Than 25,000 Leads Per Month
• Google AdWords Expert Since 2002
• Google Premier Partner
• Author of The Google AdWords Survival Guide and
The Pay-Per-Click Playbook
• Creator of The Ad Copy Formula

5. AUTOMATIC BIDDING

7. STANDARD AD
DELIVERY
VS.
ACCELERATED AD
DEVLIERY

9. SPLIT TEST YOUR ADS

11. KEYWORD LEVEL
CONVERSION
TRACKING

13. DEVICES

15. TIMING

17. TWO CLIENTS, ONE
MARKET

19. POSITION TESTING

21. EXPANDED TEXT ADS

23. LANDING PAGES

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