An overview of Tennant Consulting, a strategic marketing consulting firm

1. An Introduction to
Steve Tennant
Grow Your Software Company. Faster.
www.tennantconsulting.com

2. We work with
Hot Startups
Inc. 500 Software & Internet Companies

3. Common Startup Challenges
• “I have a business idea but I’m not sure how
to turn it into a company.”
• “We need to build a marketing team and I’m
not familiar with how to do that.”
• “We need a strategic alliance.”
• “We need to raise venture capital.”
• “We need to take our company in a new
direction, but we’re unsure how to do that.”

4. Common Growth Company Challenges
• “We have a new product idea and want to
make sure we get it right.”
• “We need to improve customer satisfaction.”
• “We need to improve our marketing.”
• “We need a strategic alliance.”
• “We want to improve our product and sales
competitiveness.”

5. Representative Clients
• Hosted corporate tax software
• Accounting & audit software
Rolling Thunder
• Enterprise pricing software
• RFID supply chain application software solution
• Hosted medical billing software
• Expandable, redundant USB hard drive
• IT asset management software
• Building energy analysis software
• Product management for e-learning products
• Data storage security
• Wireless power products for consumer electronics
• Corporate training materials printing software
• Credit and collections software
• Grid computing solutions
• Hosted bio-computing software
• Offshore product management services
• Collaborative software solution
• Global capital markets trading software
• 4D Global Partners
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6. Tennant Consulting Services
Strategy Capital Products Marketing Alliances
Executive Team Financing Product Mgmt Marketing Alliance
Facilitation Assessment Assessment Assessment Assessment
Market Needs Positioning &
Vision & Mission Business Plan Alliance Strategy
Interviews Messaging
Market Trends & Investor Win/Loss Website Strategy
Alliance Programs
Analysis Presentation Analysis & Content
Competitive Product Business Marketing Plan &
Investor Meetings Alliance Marketing
Analysis Plan Budget
Opportunity Due Diligence Product PR & Thought Alliance Partner
Assessment Support Messaging Leadership Recruiting
Strategy Term Sheet Trade Shows & Relationship
Beta Customers
Development Support Events Rescue/Facilitation
Strategy Execution Board Sales & Customer Alliance Scorecard
Launch
& Metrics Communications Conferences & Metrics
Project Management
Leadership Feedback & Coaching
Organization Design, Staff Recruiting & Development
Collaborative Operating System

7. What makes different
Target market focus
• B2B software & Internet focus
Breadth of service offerings
• Strategy
• Marketing
• Product management
• Alliances
• Venture Capital
How We Work
• Work on-site, and at client’s customers
• Adept at aligning teams, collaboration

8. My Career Timeline
1983 1994 2000 2001
Roles
• Marketing
• Programmer • Director Product • VP Bus
Strategy - Dev • Alliances
• Analyst
Financials • Strategy
• Client Project Manager
• VP Business • Product Mgmt
Development
• Venture Capital
25 Partners Clients
Clients 300 Partners
• Calypso
• Ford • Big 5 • Cisco
• Cisco
• Detroit Edison • IBM • Microsoft
• K Blanchard • Vendavo
• Capital Group • HP
• Tom Peters • Drobo
• First Nationwide • Sun
• MedeFinance
• State of Michigan • Oracle • Saba
• + 10 others • Planitax
• Visa • Microsoft
• + 18 others
• + 6 others • + 250 others
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9. Speaking Topics
• How to Write a Business Plan
• How to Conduct Market Analysis
• Avoiding the Top 12 Startup Mistakes
• Introduction to Product Management
• So You Want to Be an Entrepreneur

10. Contact
(925) 258-9100
steve@tennantconsulting.com

11. An Introduction to
Steve Tennant
Grow Your Software Company. Faster.
www.tennantconsulting.com