This is the workshop that I developed for one of Florida\'s workforce regions ...

1. Résumé Coaching Workshop Prepared for: North Florida Workforce Development Board June 18, 2010 1

2. Intro & Agenda 2

3. Introductions Is the résumé still relevant? What about cover letters? How the game has changed … and how to win Workbook Other Resources What’s on the horizon? Wrap up Agenda 3

4. Introductions Who are you? What is your role? What do you expect to get out of this session? What are the biggest challenges you are seeing right now? 4

5. Key Takeaway:This is a process of elimination. Do everything possible to stay in the game! 5

6. Why Résumés Still Matter 6

7. 7 I have a longer attention span than the average recruiter …

8. The average job search now lasts 33 weeks, according to the US Bureau of Labor Statistics (5/7/10). That's about 8 MONTHS! 8 8

9. 9 http://jobbait.com/r/index.html/

11. Forget about an objective statement, the résumé is about what the job seeker can do for the company.

12. “Tweak” as needed so that skills the job seeker has that are in the job posting are front and center!

14. You’ve got 10 seconds… 12 Robert M. McKenzie, Jr. GOOD

15. You’ve got 10 seconds… 13 OKAY

16. You’ve got 10 seconds… 14 GOOD

17. 10. The résumé is your personal marketing brochure, and you are the product that you’re selling! 9. A strong résumé plays a critical role in the sourcing and selection process. 8. Hiring managers and HR often view your résumé as your first deliverable. 7. A good résumé sets the tone, creates the list of questions and drives the content of your interviews. 6. Resume screening software is a reality. Tailor the résumé accordingly to avoid the “knock out.” 5. The résumé is often a tie-breaker when hiring managers and HR start narrowing down the field of candidates. Top 10 List: Why résumés DO matter! 15

18. 4. A good résumé boosts your confidence; this will positively impact the job search process 3. Strong résumés do their job by enticing the reader to want to learn more … in the interview. 2. A well done résumé encourages you to look at yourself and your employment history in terms of accomplishments and success, rather than as only a series of tasks and job descriptions. 1. It's your first impression, and you know what your mother told you about first impressions! Top 10 List: Why résumés DO matter! 16 Adapted from “Top 10 Reasons Why an Outstanding Resume Matters ” – TandemResumes.com

19. It’s the job seeker’s brochure 17 An effective marketing brochure will … Capture reader’s attention in the first page of the résumé Focus on relevant, transferable skills, not on details Be visually appealing, easy to read Be accompanied by a strong cover letter, a.k.a. the “sales pitch” Speak the company’s language

20. The 9 Critical Resume Knockout Blows Location. (forget about relo!) Functional vs. chronological résumé. Top one-third: “elevator pitch.” Job stability. (<1 year) Level mismatch. Missing data and typos. Role. Industry. (learning curve) Education. Watch out for these areas … 18 About 90% of résumés are eliminated in less than 20 seconds.

21. Increased revenue by 200% Exceeded Goals by 20% Decreased costs by $1 Million Impacted cost of . . . by $400,000 Team ranked #1 Exceeded quotas by . . . Exceeded expectations Improved productivity Substantially improved . . .by 40% Consistently ranked number one Results-oriented phrases 19

22. 20 http://northfloridaworkforce.wordpress.com/action-words/

23. Start with an honest assessment of your value proposition – what do you have to offer? Identify the type of work that you excel in Qualify your “leads” based on these criteria HR or ATS may be the “gatekeeper” so do your homework Tailor your résumé accordingly, watch for key words and pay attention to requirements Stay focused and follow through Think like a salesperson 21

24. 22

25. Description: POSITION RESPONSIBILITIES Prepare detailed production schedule for all Retail lines (daily and weekly) taking into account forecasted demands and production constraints Facilitate weekly production schedule meeting with plant management Adhere to established product mix, build quantities, safety stocks, and overall inventory targets Coordinate inventory levels in off-site warehouse locations as required Support execution of all warehouse transfers and repositions between Warehouse and Transportation Track position related KPIs (order fill rate, direct shipments, DOS, etc.) and report on performance and action plans for improvement. Work cross-functionally with Madison Manufacturing, Transport, Warehouse, and Quality Departments as needed. Other duties as assigned. Nestlé Production Scheduler 23

26. Description: POSITION RESPONSIBILITIES Prepare detailed production schedule for all Retail lines (daily and weekly) taking into account forecasted demands and production constraints Facilitate weekly production schedule meeting with plant management Adhere to established product mix, build quantities, safety stocks, and overall inventory targets Coordinate inventory levels in off-site warehouse locations as required Support execution of all warehouse transfers and repositions between Warehouse and Transportation Track position related KPIs (order fill rate, direct shipments, DOS, etc.) and report on performance and action plans for improvement. Work cross-functionally with Madison Manufacturing, Transport, Warehouse, and Quality Departments as needed. Other duties as assigned. Nestlé Production Scheduler 24

27. Requirements: POSITION REQUIREMENTS College degree or prior planning experience preferred At least 2 years of manufacturing or logistics experience preferred Proficiency in Microsoft Office (Excel, Access, PowerPoint) required Prior SAP experience required Proven record of excellent performance Support and live Aspirations and Beliefs SKILL REQUIREMENTS Detail oriented with strong analytical skills Strong verbal and written communication skills Team oriented with the ability to interact with many levels of individuals Willingness to accept change and ability to manage change Well organized with good time management Customer service oriented Ability to make good decisions quickly Ability to handle multiple tasks at one time and deal with frequent interruptions Nestlé Production Scheduler 25

28. Requirements: POSITION REQUIREMENTS College degree or prior planning experience preferred At least 2 years of manufacturing or logistics experience preferred Proficiency in Microsoft Office (Excel, Access, PowerPoint) required Prior SAP experience required Proven record of excellent performance Support and live Aspirations and Beliefs SKILL REQUIREMENTS Detail oriented with strong analytical skills Strong verbal and written communication skills Team oriented with the ability to interact with many levels of individuals Willingness to accept change and ability to manage change Well organized with good time management Customer service oriented Ability to make good decisions quickly Ability to handle multiple tasks at one time and deal with frequent interruptions Nestlé Production Scheduler 26

29. Don't Forget Cover Letters! 27

30. 7 Habits of a Highly-Effective Cover Letter It’s addressed to a real person; find out who the hiring manager is (LinkedIn, etc.) It opens with a strong first sentence to grab the reader’s attention. It is concise and easy to read, “less is more.” It is focused on what the job seeker has to offer to the employer. It conveys passion and competence. It requests an action from the employer, e.g. asks for the interview. It closes with enthusiasm and confidence. Elements of a cover letter 28

31. Cover letter – 4 paragraphs What’s in the letter? A concise introduction: This explains what you are applying for, how you found out about it and why you are seeking it. How you meet the requirements outlined in the job posting: (This is about positioning, and setting the tone – stand out!) How you will fit within the company: (Do your homework!) Thank the employer and ask for an interview: (Being assertive sends the right signal) 29

32. The résumé is the statement of abilities; it is the peanut butter of the application that will stick with the employer as they envision you using your skills for them. The cover letter, then, becomes our jelly — the sweetener of the application enticing employers to consider you a fit for the organization. PB&J … seriously? 30

33. How the Game Has Changed The HR Point of View 31

34. 32 Ca. 80% of jobs are in the “hidden” market Directly known Indirectly known “Unknown” <20% of jobs are here! Long odds!

35. The 12-step process … 33  “Req” posted on site, job boards Applicant pre-screen questions Requisition created in ATS ATS categorizes résumés by key data Qual. Y/N? Resume enters ATS ATS parses résumé data ATS sifts by other criteria ATS compares résumés Inter-view Y/N? Resumes are ranked by pts. Candidate talks to a human being! Us against the machines!

36. 34 100% 300 - 500 résumés received 70 - 100 qualified based on skills 30 - 50 qualified based on match to job 10% 10 - 20 selected for phone screen 7 - 10 presented to hiring manager 3 - 5 candidates invited for in-person interviews 1% Process of elimination

37. A Step by Step Guide to Résumé Writing(Workbook) Workshop Companion 35

38. Conversation starters – ten questions to ask to begin the process Job seeker goals and “reality check” Requirements for desired jobs? Inventory of KSAs, is there a match? Fill in the blanks résumé worksheets Networking opportunities Reference articles Sample résumés Quick “guided tour” 36

39. CCAR Method – Results matter! 37

40. One person is the job seeker (with a draft resume) One person is the “coach” Others are observers Make three recommendations to help the job seeker tailor the resume and compete for the posted job Ten minutes … Regroup and report back Quick drill … 38

41. Break! 39

42. One person is the job seeker (with a draft resume) One person is the “coach” Others are observers Make three recommendations to help the job seeker tailor the resume and compete for the posted job Ten minutes … Regroup and report back Quick drill … 40

43. What would Dr. Phil say? 41

44. Tips and tough love. Network, network, network. Don’t apply for jobs you aren’t qualified for. Keep busy during unemployment. Stop the mindless applications. Don’t answer the phone if you were asleep when it started ringing. Did I mention network? 42 Adapted from “Unemployed? Then Don’t Bother Applying,” by Suzanne Lucas, the Evil HR Lady (BNET)

45. Focus, focus, focus. A great résumé is written to position the job seeker for a specific career focus or goal. Cut until it bleeds. A résumé is not a life history; it doesn’t need to be. Common sense over ego. What are the highlights of your career as you see them? Stay current. Resume formats, techniques, and strategies change over time. Get fresh eyes. If you rely on spell–check to proofread your documents, you are relying on a flawed piece of technology for a very important task. Think achievements. Most people can itemize their job duties – things they are “responsible for”. Recognizing their achievements, however, is something different. Highlight a hidden asset. Competition is very tough these days. Is there one thing that could give you an edge? Some tips from the pros 43 http://www.getinterviews.com/doostang/

46. Resources for the Coach 44

47. Brazen Careerist www.brazencareerist.com Vault.com Blog vaultcareers.wordpress.com BNET jobfunctions.bnet.com Rutgers Heldrich Ctr. www.heldrich.rutgers.edu Career Resource Network cte.ed.gov/acrn Alltopcareer.alltop.com Job Talk America www.jobtalkamerica.com The Work Buzz www.theworkbuzz.com Good resources to bookmark 45

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49. Social Media 47

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51. 49 For networking: LinkedIn Facebook Google Buzz For learning: Twitter SlideShare.net Scribd Tumblr Vault.com or Tracked For visibility: WordPress Ning Meetup Twitter LinkedIn Other stuff: YouTube Flickr Picasa Google Wave Recommended Web 2.0 resources

52. Twitter feeds to follow … 50

53. Twitter feeds to follow … 51

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55. 53

56. Horizon ... 54

58. Open circles = bright outlook, job openings anticipatedSource: Time Magazine. “The Economy’s Toughest Task” Interactive graphics on time.com

59. 56 Competitive Outlook (by industry) Number of unemployed per job opening, by industry Source: Time Magazine. “Job Competition” Interactive graphics on time.com

60. Wrap Up 57

61. Who is the star of the show? The Beginning: Have A Highlight Reel The Middle: Be the Hero! The Ending: Satisfy the “Viewer” … Closing Credits 58 Adapted from “Why Resumes Fail: The Trilogy” – Steve Walters, Wall Street Journal’s Hire Education Blog

62. ”Your résumé should tell a story, but not just any story. It must be yours, and it must be told in a specific way to capture the reader. There must be a Beginning, a Middle and an End. Our Hero needs to win the day and stand ready for the next challenge.” 59

63. Steve Urquhart Coordinates … T21 Solutions, LLC steve@t21solutions.com (407) 497-6934 Also on Facebook … T21 Solutions – Talent, Technology and Training 60 Twitter: twitter.com/ workforce101 LinkedIn: www.linkedin.com/in/steveurquhart Facebook: www.facebook.com/ steve.urquhart

64. Great expectations 61