This presentation provides an overview of the workforce system in Florida as it prepares to deploy Recovery Act funds as an investment in 21st century talent solutions.

1. Educated Choices for
Florida’s Future
Staying Focused on 21st Century Talent
and Smart Workforce Investments
Steve Urquhart
Vice President, Workforce Performance
Workforce Florida, Inc.
May 14, 2009

2. Florida in transition … “perfect storm”

3. Top Workforce Trends (2009)
Welcome to the “new normal” …
1. Trimming perks and benefits
2. Upgrading talent rosters
3. Postponing retirement
4. Transferring skills
5. Relocating
6. Going back to the classroom
Source: CareerBuilder Q2/2009 U.S. Hiring Forecast

4. Trends: Skills and Classroom

5. Today’s Workforce Challenge
Helping Floridians find and retain employment
during the current economic downturn
with an eye toward securing the state’s future
as the economy rebounds

6. Tomorrow’s Workforce Challenge
8 Out of 10 New Jobs
will require some post-secondary
education and training
…but Fewer Than Half of high school
freshmen continue education beyond high school
Complete Associate’s
Enter Complete High Continue to
or Bachelor’s Degree
High School in 4 College
in 6 Years
School Years Immediately

7. Rising to the Challenge
Our Goals:
• Maximize state and local partnerships to
enable success in Florida’s communities
• Maximize public and private investment in
workforce development
• Diversify Florida’s economy and talent base
• Develop world-class talent, 21st Century skills!

8. 3
Power of e
economic
development
3
employment
education

9. Defining Workforce Development
• The people side of economic development
• Helping workers and the businesses that employ
them stay competitive
• Enhancing skills through lifelong learning
• Returning adversely affected workers to
employment as soon as possible
• Linking training and education to
local/regional/state economic development priorities
• Enabling individuals to earn wages that are self-
sufficient to take care of themselves and their
families

10. Conventional wisdom

11. Debunking “conventional wisdom”

12. “Reality check” …

13. Public workforce “interventions”

14. New rules of engagement …

15. BIG opportunity!

16. Wrong question …

17. Right question!

18. The Bottom Line:
• Florida’s economic future depends on the
strength of its workforce
• Economy and talent requirements are
changing rapidly
• Skilled talent is in high demand

19. Florida’s Talent Generation System
Univ./
Career
K-12 Higher
Colleges
Ed
Florida Florida
TECHNOLOGY (VIRTUAL)
leadership businesses
• Governor • Current
• Legislature • Prospective
• WFI • Entrepreneurs
PHYSICAL FOOTPRINT
• EFI • …
• Board of
Governors
• Fla Chamber
INVENTORY
•…
Banner
Non-
CAPE
Ctrs
trad.

20. $787 Billion needs a logo!

24. Workforce Tools
• Federal Training Funds
• Quick Response Training
• Incumbent Worker Training
• Targeted Occupations List
• Labor Market Data
• Employ Florida Marketplace

25. Workforce Tools
Federal Training Funds
• $1,250,000,000 - dislocated worker
employment and training activities;
• $1,200,000,000 - youth activities,
including summer employment for youth;
• $400,000,000 - Wagner-Peyser activities;
• $250,000,000 specificically to support
reemployment services for unemployment
insurance claimants;
• $500,000,000 - adult employment and
training activities

26. Workforce Tools
Federal Training Funds
• $750,000,000 - competitive grants for
worker training and placement in high
growth and emerging industry sectors,
•$200,000,000 - dislocated worker
assistance national reserve;
•$50,000,000 - YouthBuild activities

27. Workforce Tools
ARRA Funding for Florida’s
Workforce
• Florida’s workforce system will receive
$165 million in federal stimulus funds over
three years.
• Formula distribution for grants:
•$19.6M adult job training;
•$43.3M summer youth programs;
•$81.4M dislocated worker program;
•$20.6M for job placement assistance.
• Majority of funds are distributed to Regional
Workforce Boards - local impact.

28. Workforce Tools
ARRA Funding Opportunity
•ARRA provides for competitive grants for
worker training and placement in high growth
and emerging industry sectors
$750 million
• $500 million is targeted for careers in
energy efficiency and renewable energy as
defined in the Green Jobs Act
• $250 million for projects in high growth/
emerging sectors with priority for projects that
prepare workers for careers in the health care
sector and projects that are tied to Recovery
Act investments (e.g., infrastructure)

29. Workforce Tools
Quick Response Training (QRT)
• Established in 1993
• Provides grant funds for customized
entry- level skills training for:
• New and existing/expanding Florida
businesses
• Creating new high-quality jobs in
qualified target industries
• Customized training not available
at local level

30. Workforce Tools
Incumbent Worker Training (IWT)
• Established 1999
• Provides expense reimbursement
grants to businesses for the
purpose of providing skills upgrade
training to currently employed full-
time workers
• “For profit” companies
• Full-time existing employees
• Company responsible for 50% of
direct training costs

31. Workforce Tools
Targeted Occupations List
• Provides Florida Department of
Education training codes and
corresponding community college
degrees
• High-skill/high-wage positions according
to state wage definitions
• Can assist educational institutions in
guiding students toward career
paths/jobs in Florida that pay good wages
• Helps keep talent in Florida

32. Workforce Tools
Labor Market Statistics
Timely and reliable labor statistics improve economic decision-
making and include data such as:
• Employment & Wages: current employment,
projections & wages by industry and occupation,
occupational profiles & career information
• Labor Force: Labor force, employment,
unemployment & unemployment rates
• Economic Indicators: Florida Price Level Index,
Consumer Price Index, income and unemployment
claims data
• Population: age, race, gender, income, veteran’s
status & education information

33. Workforce Tools
Employ Florida Marketplace
• Provides one point of entry to Florida’s
workforce system for job seekers,
employers, students, training
providers and others looking for
workforce services and resources
anywhere in the state
• Links all workforce services – state
and local – to each other
• Also offers services by telephone –
(866) FLA-2345

34. Workforce Tools
Access to Federal Workforce
Training Funds
• Workforce Investment Act
(WIA)
• Temporary Assistance to Needy
Families (TANF)

35. Workforce Tools
• Targeted Occupations List • Quick Response Training
• Labor Market Data • Incumbent Worker Training
• Employ Florida Marketplace • Lifelong Learning
Opportunities
• Federal Training Funds
All available at www.employflorida.com

36. Building Competitiveness
through Effective Partnerships
• Align workforce and education to state priorities
• Build stronger educational pipeline
• Expand opportunities for continuous learning
• Enhance workers’ career management abilities
• Strengthen work supports for retention and
advancement
Source: The Next Generation of Workforce Development Policy: Connecting Workforce & Economic Development
National Governors’ Association

37. Next steps to connect:
What you can do
• Connect, convene and dialogue with all
partners
• Instill urgency and focus
• Get involved!
• Be a part of your region’s workforce
solutions
“What can we do better together than
apart?”

38. Building Florida’s Future
Investing in developing Florida’s talent is
more important now than ever
Consider:
• Florida is on track to become the nation’s third-largest state
• More than 70 percent of the current labor force will still be in the state’s
workforce in 2020, underscoring the need for lifelong learning and skills
development
Florida’s Workforce System is:
Coping with the economic slowdown by:
Keeping business needs on the radar
Training workers for jobs in growing industry sectors
Developing innovative new solutions through our partnerships
Preparing for the future by:
Bolstering talent pipeline development
Focusing on sectors that diversify the state economy
Supporting job creation

39. Workforce Florida, Inc.
1580 Waldo Palmer Lane
Tallahassee, FL 32308
(850) 921-1119

40. Rules of (talent) attraction?
#1. Scarcity of attractive, meaningful
employment (e.g., high value, high wage
jobs)
#2. Attractiveness of place - creative
class factors not available in Florida, e.g.
culture, intellectual and artistic outlets, etc.
#3. Perceptions of long-term outlook
for Florida's financial health (e.g., failing to
make appropriate investments in talent,
innovation, technology, etc)

41. FLORIDA’S LEADERS
ROI
Customer
Financial
Targeted Strategic
Investments Plan
OUTCOMES/EFFECT
Balanced Diversified
PARTNERSHIPS
Scorecard Talent Base
Innovation Learning/Growth

42. Mercer model: Gap analysis