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- 1. ales trategic Gary Stewart, Sales Cloud Ltd (Trading as Paretos) imple ervice upport uccess
- 2. Concept/product overview Market size Who is it for Competition Why choose Paretos Business model Sales & Marketing strategy Summary Financials Funding needs Profile Initial feedback from the market Agenda
- 3. Concept – product overview Paretos is an on line CRM focussed purely on SFA Paretos provides a complete sales CRM solution Our CRM solution consists of two elements Sales person interface Management interface
- 4. Product overviewOffering usability and capability Sales person interface: Designed to work on a number of levelsdepending on the sales activity including Field sales Telephone sales Consultative sales force dealing with multiple projects with long and short sales cycles .
- 6. Run Reports on Pipeline status
- 8. The opportunity Total projected value of the SaaS market is 5.6 Billion for 2011 (7.4 Billion for 2012) Half of this is sales CRM related 2.8 Billion European market is worth 672 Million in SaaS CRM sales Source CRM Forecasts.com
- 9. Paretos target market value 26 Million (See next Slide)
- 10. Verticals targeted Start ups Also Service providers (System Integrators/Value Added Resellers) Distribution & warehousing companies Manufacturing (SMB) Insurance Transportation
- 11. EUROPE – SALES STRATEGY Messaging & Positioning Pure high capability SFA tool to help you increase sales Aimed at SMB Pricing €11.99 per user per Month Inside sales Field sales (Potentially after 3 years)
- 12. Competition Salesforce Oracle Sage SAP Axapta Goldmine ZOHO All are account centric systems Paretos is activity and sales project centric
- 13. VISION ANDTARGETS Vision Be known as the provider of the most useful and easy to use sales tool for managing anything to do with sales 2017 10 Million Centralized sales team Targeted Marketing Sales and marketing organization
- 15. What initial customers are saying … “I do not understand that much about sales or technology (Except for isolation), but now I have a program which is very good and most important very easy for my team and for me, I recommend Paretos” … CoenHeinemans, Owner, HeinemansIsolatie & Brand Preventie (Netherlands) … “After evaluating a number of systems we chose the Paretos system because we needed a user friendly tool that provided clarity on both achieved and projected sales revenue for different markets” … Deirdre Keane, Head of corporate training and business development, Motiv8 “I really like the Paretos system as it not time consuming and enables me and my team to keep our focus on sales” … Colum Whelan, Owner, C&L Industrial … “Paretos has kept us focussed on the conversion of key projects and opportunities and contributed to our 30% sales growth in 2010 ” … Jerry O’Gorman, Managing Director B&B Electronics
- 16. Thank you for your time Any questions?
Notas del editor
- Be known as the provider of the most useful and easy to use sales tool for managing anything to do with sales
- Field sales managing Projects or a distribution channelTelephone sales making a high volume of outbound calls chasing projects or cold callingConsultative sales force dealing with multiple projects with long and short sales cycles
- Pipeline status by team, customer group, industry
- In 2006, IDC estimates that the software on demand represented $3.98 billion in revenue, and by 2011, this opportunity will reach $14.5 billion, representing a compound annual growth rate (CAGR) of 30%.1000 million
- Target is to own 10% of the potential SMB market26 Million is the target (10% of the market)
- Paretos will adopt a direct marketing approach using a best in class ecommerce website to take in businessBusiness will be driven to the site by implementing an aggressive sales and marketing strategy ofTargetted mail campaigns and telephone follow up backed up by an on the ground sales personBusiness magazinesNewspapersGoogle adwords