Custom stickers are a great way to get your brand out there. For many people who are involved in small business, creative projects or community efforts, "branding" is a foreign term. I made this presentation to help clarify that one's BRAND can be distilled into a LOGO, and from there, be printed on custom vinyl STICKERS and thereby be quickly and easily distributed to people who'll then spread the word about your project for you. Let me know what you think ! - Srini http://www.stickernation.com

1. Stickers Build Brands!
The StickerNation Guide To Sticker Campaigns * Part I

2. Brand Building Is For Everyone
Retail And Online Businesses Restaurants, Bars &
Coffeeshops
Consultants And Professionals
Entrepreneurs And Startups
Blogs and Web Communities
Subcultural Tribes
Student And Religious Groups
Hobbyists And Activists
Musicians And Artists
(and their fan clubs!) Publications And Promoters
Designers And Hackers Manufacturers Of Cool Stuff
Almost every project has a BRAND, when you think about it.

3. Do you have a brand yet? Let’s see it!
Even the most anarchist projects usually have a “brand” (cf. CRASS)
A brand is like a file folder in the cultural brain. Marketing is
simply getting people to click on that file folder.
Without awareness of your brand, it’s invisible. Simple as that!
Your brand is a repository of your reputation. it isn’t just your logo
- it is everything that comes to mind when your project comes up.
Creating a brand is the easy part. Investing in it takes forever!

4. You must invest in your brand.
Invisible brands tend to die out. Great brands live forever.
A brand is a CONTAINER. It is an empty glass until you fill it with
your investment: time, ideas, some money, patience, love...
Your brand ought to have a LOGO to represent it.
Getting your logo out to the world is so easy on custom stickers.
Custom stickers are a FUNDAMENTAL investment in your
brand. They also fit in with any other campaigns you already do.

5. your stickers: “a cross between a
business card and a billboard.”
StickerNation helps you amplify your brand-building efforts.
your stickers will wind up wherever your brand truly belongs.
a subtle suggestion pulses out from each sticker: “check this out.”
they literally act as bookmarks to remind people you meet about you
but when the sticker goes up, it generally stays there
it broadcasts your vivid brand and logo

6. it’s creative, fun, and rewarding to give
away stickers for your small business.
Custom stickers with your logo make it real.
StickerNation makes it easy and fun to print your own.
Spreading a logo on stickers is a great investment in marketing.
Watching your stickers spread across your town or across a
tradeshow is like watching a magical experiment take place.
Your stickers act as a permanent reminder that your project is cool.

7. custom stickers with your logo:
“ads” that people actually want.
We print beautiful works of art that happen to stick.
Your logo is an opportunity to symbolize your presence in the world.
Getting a sticker is like getting a party favor!
People love to decorate with stickers - why not yours?
Paper get thrown away, but stickers always find a home.

8. they’re portable - promote anywhere
Your stickers, if well designed, will be the best icebreaker ever.
The business card is one angle on networking; your sticker is another.
Show up with a stack of stickers at a house party.
Put bunches of stickers at coffee shops and boutiques around town.
Always have your logo stickers in your wallet or purse.
You never know when you’ll meet someone who’d love one.

9. a permanent “link” to your business
it’s PSYCHOLOGY! anchor your logo in their mind, why not?
focus their attention on your logo, now and long afterwards.
Try to imagine getting your sticker on their refrigerator
They will see it again and again as they go through their day
it’s a tiny gift, a party favor... but it’s semi-permanent
this triggers the reciprocity, the feeling that they’ll pay you back

10. help your customers spread the word!
super targeted: only the people who you deem worthy even get one
super tribal: instant cult status! help your tribe identify each other
ambient recommendation - your sticker on their fridge is like an
endorsement, but they don’t have to actively do anything
give away stacks! - why not give ten stickers to everyone who
wants to help your business spread the word, like business cards?
the best schwag - everybody wants more stickers; why not yours?

11. it’s ALIVE! add stickers to your brand
whatever promotion you are doing now, add custom stickers to it!
print “come in to our store for your free sticker!” in your ads
offer a free sticker to everyone who signs your mailing list
spread logo stickers in your next mailing, gig, party, event, meeting
stickers make your brand TANGIBLE in the REAL WORLD
not just a picture on a website, but something on your computer

12. Get Your Logo On Stickers Fast!
Design a logo for your brand. Adobe Illustrator is the way to go.
Come to our website. Send us your art through the form there.
Check out your preview and complete your payment.
Your stickers should arrive within two weeks via Priority Mail.
Any questions? Email us at stickernationsales@gmail.com
THANK YOU! I hope this was helpful. Get started today:
http://www.StickerNation.com