WiA Portfolio (English)

1.1.1.1. AsuikuAsuikuAsuikuAsuiku
DistanceDistanceDistanceDistance Learning to End the Cycle of PovertyLearning to End the Cycle of PovertyLearning to End the Cycle of PovertyLearning to End the Cycle of Poverty
• Social IssueSocial IssueSocial IssueSocial Issue
• The children affected by the earthquake face education
challenges as well as economic and emotional damages. The
educational gap is problematic especially for children who live
in relative poverty, which account for 15% of children in Japan.
Lack of affordable and effective learning support fails to lift
them up from the challenging environment, and trans-
generational cycle of social exclusion and poverty ensues.
• Solution: Distance Learning and CoachingSolution: Distance Learning and CoachingSolution: Distance Learning and CoachingSolution: Distance Learning and Coaching
• Asuiku provides children from disaster-affected, low-income
families with quality distance learning at a low price by
partnering with a for-profit online learning content provider.
• Asuiku also trains instructors from local communities, who
coach and encourage the children and communicate with their
parents.
• Entrepreneur: Yusuke OhashiEntrepreneur: Yusuke OhashiEntrepreneur: Yusuke OhashiEntrepreneur: Yusuke Ohashi
• Yusuke, originally from Fukushima, was among the first to
offer learning support to the earthquake-affected children.
Having learned the children from low-income families are the
most vulnerable, he decided to address the educational divide in
Japan, starting from Touhoku.
• Yusuke supported social businesses as Manager at the Sendai
Miyagi Nonprofit Center in 2010 and 2011. He also worked as a
consultant in organization and human resource development at
Recruit, Inc.
• Website:Website:Website:Website: http://asuiku.org/
Miyagi
Copyright 2013 WiA All Rights Reserved

2.2.2.2. GuruguruGuruguruGuruguruGuruguru Cheer UpCheer UpCheer UpCheer Up Supporters (GCUS)Supporters (GCUS)Supporters (GCUS)Supporters (GCUS)
Regeneration of Local Transportation and Community HubRegeneration of Local Transportation and Community HubRegeneration of Local Transportation and Community HubRegeneration of Local Transportation and Community Hub
• The tsunami damaged the transportation infrastructure, which
led to higher transportation costs and lower mobility. Affected
residents suffer from daily inconveniences and community
divide.
• Many residents also lost the purpose of transportation with
limited opportunities for employment and social activities.
• Solution: Community Bus and Community RestaurantSolution: Community Bus and Community RestaurantSolution: Community Bus and Community RestaurantSolution: Community Bus and Community Restaurant
• Community Bus – The GCUS collaborates with local providers
to operate on-demand bus services for residents without access
to transportation. The bus services include transportation to
schools, hospitals, and grocery stores, and social services such
as meal delivery and care services for senior citizens.
• Community Restaurant – The GCUS also opened a restaurant in
the downtown of Ishinomaki to create jobs for local people
including former restaurant owners.
• Entrepreneur:Entrepreneur:Entrepreneur:Entrepreneur: MioriMioriMioriMiori KashimaKashimaKashimaKashima
• Miori launched the GCUS, as she realized the need for long-
term sustainable activities while running a shopping van and
supporting temporary housing in Ishinomaki in the wake of the
earthquake.
• Miori was Creative Director at Recruit, Japan‘s leading
advertisement company. In 2009, she established Anemoi Inc., a
marketing and research firm.
• Website:Website:Website:Website: http://www.guruguru-o.org/
Ishinomaki and Kesennuma, Miyagi

3. Madre3. Madre3. Madre3. Madre BonitaBonitaBonitaBonita
Postnatal Care Trainer Development inPostnatal Care Trainer Development inPostnatal Care Trainer Development inPostnatal Care Trainer Development in TouhokuTouhokuTouhokuTouhoku
• Lack of postnatal care is a major cause of postpartum depression
and child abuse, and yet awareness of the issue is low in Japan.
The earthquake disrupted supportive neighborhood networks for
expecting women, and postpartum care is needed.
• Solution: Madre Caravan and Postnatal Care InstructorSolution: Madre Caravan and Postnatal Care InstructorSolution: Madre Caravan and Postnatal Care InstructorSolution: Madre Caravan and Postnatal Care Instructor
Development ScholarshipDevelopment ScholarshipDevelopment ScholarshipDevelopment Scholarship
• Madre Caravan – Madre Bonita host pre- and postnatal care
workshops across Touhoku, which provide fitness exercises and
mental health care.
• Postnatal Care Instructor Development Scholarship – Madre
Bonita offers scholarships for local workshop instructor
candidates. The scholarship covers the costs of the six-month
development program to become a Madre Bonita’s instructor,
who can then regularly hosts workshops in Touhoku.
• Entrepreneur:Entrepreneur:Entrepreneur:Entrepreneur: MacoMacoMacoMaco YoshiokaYoshiokaYoshiokaYoshioka
• With a major in exercise physiology at the University of Tokyo,
Maco developed the first postnatal fitness classes in Japan in
1998. Incorporated as a non-profit in 2008, Madre Bonita
provides pre- and postnatal healthcare programs, replicates the
model nationwide through trainer development, and conducts
research on the current issues of postnatal women.
• Maco developed long-term support programs for Touhoku while
assisting temporary relocations of pregnant women from
Touhoku.
• Website:Website:Website:Website: http://www.madrebonita.com/
Fukushima, Miyagi, and Iwate

4. Flatohoku4. Flatohoku4. Flatohoku4. Flatohoku
Community Tourism and Job Creation for WomenCommunity Tourism and Job Creation for WomenCommunity Tourism and Job Creation for WomenCommunity Tourism and Job Creation for Women
• A citizen-led community development is imperative for the true
recovery of Touhoku; However, the residents are accustomed to
follow plans created by the local government and do not see
themselves as having a role in community development.
• Solution: Citizen-led community tourismSolution: Citizen-led community tourismSolution: Citizen-led community tourismSolution: Citizen-led community tourism
• Flatohoku replicates Chimichi’s (See Organization No. 8)
community revitalization model to promote a sense of
ownership in community development among local residents.
• Flatohoku connects young coordinators with senior people with
unique skills and experiences to launch citizen-led events and
product development initiatives.
• Examples of such initiative is a special BBQ sauce made by a
tsunami-affected woman, local history workshops, and tree
plantation workshops for the seawall forest. Through these
activities, local residents come to love their communities.
• Entrepreneur: Kosuke MatsushimaEntrepreneur: Kosuke MatsushimaEntrepreneur: Kosuke MatsushimaEntrepreneur: Kosuke Matsushima
• Kosuke worked with a volunteer center in Watari, his hometown,
to coordinate local hotels as volunteer lodging facilities after
3.11. He incorporated Flatohoku for the sustainable recovery of
Watari.
• Prior to the earthquake, Kosuke worked for Meguri No Wa, a
community development organization in Ama, Shimane
prefecture.
• Website:Website:Website:Website: http://flatohoku.jp/
Watari, Miyagi

5.5.5.5. FamiliarFamiliarFamiliarFamiliar
Value Addition of Agriculture Industry and DisabledValue Addition of Agriculture Industry and DisabledValue Addition of Agriculture Industry and DisabledValue Addition of Agriculture Industry and Disabled
EmploymentEmploymentEmploymentEmployment
• Handicapped people were left unemployed without support after
the earthquake.
• The agriculture industry in Japan needs value addition for its
revitalization.
• Solution: Farm RestaurantSolution: Farm RestaurantSolution: Farm RestaurantSolution: Farm Restaurant
• Familiar provides the physically and mentally handicapped
people with vocational training and employment opportunities
in a farm restaurant with quality produces
• Familiar will expand the restaurant into a shopping mall to
create well-compensated employment for the handicapped and
affected local residents.
• Entrepreneur: Masayuki ShimadaEntrepreneur: Masayuki ShimadaEntrepreneur: Masayuki ShimadaEntrepreneur: Masayuki Shimada
• A Day after the earthquake, Masayuki started organizing a meal
distribution project, delivering over 20,000 meals to affected
people.
• Masayuki and local business owners, who worked with him on
the relief project, launched a non-profit for Touhoku recovery
and a corporation for value-added agriculture in order to create
local employment opportunities.
• Masayuki has rich experience in launching businesses including
Marché Japon Sendai, a farmers’ market featuring local
produces in Sendai.
• Website:Website:Website:Website: http://fmla.co.jp/
Natori, Miyagi

6.6.6.6. TATAKIAGE JAPAN (TJ)TATAKIAGE JAPAN (TJ)TATAKIAGE JAPAN (TJ)TATAKIAGE JAPAN (TJ)
Incubation of Commercial Facilities and Value AdditionIncubation of Commercial Facilities and Value AdditionIncubation of Commercial Facilities and Value AdditionIncubation of Commercial Facilities and Value Addition
• Commerce in downtown Iwaki had been declining even before
3.11. The damage by the earthquake and nuclear accident
aggravated the challenges facing Iwaki.
• Entrepreneurs or small business owners have few opportunities
to learn from each other and connect with to resources to grow
their business.
• Solution: Co-working and Incubation Space forSolution: Co-working and Incubation Space forSolution: Co-working and Incubation Space forSolution: Co-working and Incubation Space for
EntrepreneursEntrepreneursEntrepreneursEntrepreneurs
• Provide entrepreneurs in Iwaki with co-working space,
matching services with local resources, financial support, and
skills support.
• TJ’s founders’ experience in incubating commercial facilities in
Iwaki after 3.11 helps TJ to substantiate its support to
entrepreneurs.
• Entrepreneur: Kenji SuzukiEntrepreneur: Kenji SuzukiEntrepreneur: Kenji SuzukiEntrepreneur: Kenji Suzuki
• Kenji, Fukushima native, organized meal distribution after 3.11,
and launched Yoake Ichiba in November 2011 in order to build
a community marketplace for the true recovery of Iwaki. Yoake
Ichiba has supported ten local restaurants in Iwaki so far. Kenji
decided to start TJ to promote entrepreneurship in Iwaki, using
his experience with Yoake Ichiba.
• Prior to the earthquake, Kenji established 47PLANNING Inc., a
regional revitalization business, and led Fukushima branding
projects in Tokyo.
• Website:Website:Website:Website: http://www.touhoku-yoake.jp/ (Yoake Ichiba)
Iwaki, Fukushima

7. SEELS7. SEELS7. SEELS7. SEELS (Social(Social(Social(Social Enterprise Education and Language School)Enterprise Education and Language School)Enterprise Education and Language School)Enterprise Education and Language School)
Training for EthnicTraining for EthnicTraining for EthnicTraining for Ethnic Minorities toMinorities toMinorities toMinorities to be English Teachersbe English Teachersbe English Teachersbe English Teachers
Miyagi and Fukushima
Social IssueSocial IssueSocial IssueSocial Issue
Filipino migrant women in Touhoku were left without support after the
earthquake. More than 6000 Filipinos are looking for job opportunities.
On the other hand, there is more and more need for English education
for global talent development in Japan.
Solutions: English Teacher Training for Ethnic MinoritiesSolutions: English Teacher Training for Ethnic MinoritiesSolutions: English Teacher Training for Ethnic MinoritiesSolutions: English Teacher Training for Ethnic Minorities
SEELS create employment opportunities for ethnic minorities including
Filipinos by training community and home-based English teachers. The
certified teachers provide affordable and quality English education
services such as international preschools and English conversation
classes to middle- and low-income families in Touhoku.
Entrepreneur: CesarEntrepreneur: CesarEntrepreneur: CesarEntrepreneur: Cesar V.V.V.V. SantoyoSantoyoSantoyoSantoyo
Cesar started training programs to foster English language teachers for
Filipino migrants in Japan in 2006.
Just after the 3.11, he launched an emergency evacuation center for
displaced people from Fukushima and Miyagi. Having realized the need
for sustainable support, he started to provide the English teacher training
in Touhoku.
Cesar also established a credit association for Filipinos in Hong Kong
and the Center for Japanese-Filipino Families.
Born in Philippines, Cesar worked as a manager of the merchandise
development and design center division of the Philippines government.
Website:Website:Website:Website: http://seels.jp/

8.8.8.8. Kibino Kobo Chimichi (Chimichi)Kibino Kobo Chimichi (Chimichi)Kibino Kobo Chimichi (Chimichi)Kibino Kobo Chimichi (Chimichi)
Local development and human resource cultivationLocal development and human resource cultivationLocal development and human resource cultivationLocal development and human resource cultivation
Many rural areas of Japan are facing decline of communities. Local
resources are not utilized in revitalization of local communities.
Solution: Citizen-led Experiential ProgramSolution: Citizen-led Experiential ProgramSolution: Citizen-led Experiential ProgramSolution: Citizen-led Experiential Program ““““MichikusaMichikusaMichikusaMichikusa KomichiKomichiKomichiKomichi””””
Chimichi helps local communities rediscover its values in local arts,
history, and nature through engaging residents with event planning
and participation. Chimichi’s citizen-led community development
method provides local residents with small business opportunities,
foster community-development coordinators, and increase people’s
attachment to their communities.
The original successful model called Michikusa Komichi, developed
in Okayama, has been replicated to other parts of Japan including
Miyagi and Fukushima.
EntrepreneurEntrepreneurEntrepreneurEntrepreneur: Seiko Kato: Seiko Kato: Seiko Kato: Seiko Kato
Seiko is Representative and Coordinator of Chimichi, a nonprofit for
local community development in Okayama, Japan.
She holds certificates of nursery teacher, preschool teacher, and
industrial counselor.
Website:Website:Website:Website: http://www.chimichi.org/
Miyagi, Fukushima, and other prefectures

People in Fukushima suffer from radio active pollution, and have
lost opportunities to interact with and learn from natural
environment.
Solution:Solution:Solution:Solution: NatureNatureNatureNature experienceexperienceexperienceexperience programsprogramsprogramsprograms
Whole Earth, as a pioneer in environmental education in Japan,
designs and operates school trips, open-air campus, family camping,
eco-tours, agroforestry experience, and health promoting programs.
Whole Earth Fukushima School plans to launch a children support
committee with other environmental and children-supporting
organizations.
Entrepreneur:Entrepreneur:Entrepreneur:Entrepreneur: Yuki WadaYuki WadaYuki WadaYuki Wada
Yuki joined Whole Earth in 2009, and led many nature experience
programs in a youth education center and Mt. Fuji school of Whole
Earth
After the earthquake, Yuki, as Fukushima native, decided to launch
the Fukushima school to create opportunities for children to
experience and learn from the nature.
Website:Website:Website:Website: http://www.wens.gr.jp/
9. Whole9. Whole9. Whole9. Whole Earth Fukushima SchoolEarth Fukushima SchoolEarth Fukushima SchoolEarth Fukushima School
Nature school for environmentNature school for environmentNature school for environmentNature school for environment educationeducationeducationeducation
Fukushima

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