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Learning Session: What is a campaign? 4 th  February 2009
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Background ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Campaign Tools ,[object Object]
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Campaign Tools ,[object Object],[object Object],[object Object],[object Object]
Campaign Tools ,[object Object],[object Object]
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Campaign Tools ,[object Object]
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Campaign Tools
Campaign Tools ,[object Object]
Campaign Tools ,[object Object],[object Object],[object Object]
Campaign Tools ,[object Object]
Campaign Tools ,[object Object]
The Stats ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Stats ,[object Object],[object Object],[object Object],[object Object]
The Stats ,[object Object]
Keeping promises ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
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WHAT? ,[object Object],[object Object],[object Object],[object Object]
ABOVE THE WEB BELOW THE WEB Digital Marketing Pillars WEBSITE METRICS & ANALYTICS OPTIMISATION & NEXT PHASES BEYOND THE WEB ‘ CLOSING THE LOOP’ WEB2.0 ATTRACT USERS TO WEBSITE CRM & LOYALTY SALES LEADS & CONVERSIONS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Agency collaboration CLIENT Universal Strategy Team IMPLEMENTATION & OUTPUTS Idea Hub Measurement & Analytics Recollect & Refine Traditional Interactive Mobile PR Interactive Through the line Brief in problem / challenge How we like to work TIME
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Learning Session: What Is A Campaign?