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www.MyBrez.com
History |  The  Brẽz  Story ,[object Object],[object Object],[object Object],[object Object],All content and imagery is privileged and confidential information. © Copyright AirWare, Inc. 2008 p. David Dolezal www.MyBrez.com
Credibility   |   Advisory Board ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],All content and imagery is privileged and confidential information. © Copyright AirWare, Inc. 2008 p. www.MyBrez.com
Credibility   |   Professional Consultant ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],p. All content and imagery is privileged and confidential information. © Copyright AirWare, Inc. 2008 p. AirWare TM  has contracted with one of the most recognized sleep experts in the U.S., Michael J. Breus, Ph.D., Clinical Psychologist and Board Certified Sleep Specialist.  “The Sleep Doctor” WE ARE THE EXPERTS IN THE SNORE CATEGORY www.MyBrez.com
The Problem  |  Snoring Statistics ,[object Object],p. All content and imagery is privileged and confidential information. © Copyright AirWare, Inc. 2008 p. Sources: Mayo Clinic Foundation for Medical Education and Research 2008; US Census Bureau 2008 Most people do not know what causes snoring, leading to use of ineffective  options… treatments  that revolve around clearing blockage in the throat, or exterior devices.  60% of the US adult population snore = 217+ Million people Our core target of adults 30+ =  52.6+ Million  people About 49% of couples say they lose at least two hours of sleep on nights when a partner’s snoring is disruptive www.MyBrez.com
The Solution  |   Brẽz  Premium Nasal Breathing Aids ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],p. All content and imagery is privileged and confidential information. © Copyright AirWare, Inc. 2008 p. www.MyBrez.com
p. All content and imagery is privileged and confidential information. © Copyright AirWare, Inc. 2008 p. Retailer Growth Opportunity |   Brẽz  as a Destination Driver ,[object Object],[object Object],[object Object],[object Object],Current products on the market only command 3% of the total U.S. potential sales Sources: 2006 US Census Bureau data, 2007 IRI Data * Does NOT include Wal-Mart Sales,   2007 MRI Data0 www.MyBrez.com
Brẽz Brand   |   Product Specifications ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],p. All content and imagery is privileged and confidential information. © Copyright AirWare, Inc. 2008 p. Actual Product (Larger than actual size)  www.MyBrez.com
Brẽz Brand  |   Insertion Instructions p. p. All content and imagery is privileged and confidential information. © Copyright AirWare, Inc. 2008 Brez Is Easy To Use To insert, remove Brez® from the holder and gently insert both sides of the breathing aid into the nostrils at the same time. To remove Brez® simply grasp the connecting band and pull down and out. Wash And Clean Nostrils  Insert Brez®  Correct Placement  After inserting Brez®  To Remove Brez® Brez® is for single use only. Do Not wear for more than 12 hours. www.MyBrez.com
Marketing   |  Strategic Plan p. All content and imagery is privileged and confidential information. © Copyright AirWare, Inc. 2008 p. ,[object Object],[object Object],[object Object],[object Object],*Sources: 2007 MRI  -  Based on Breathe Right Users , Nasal Strip Users, Nasal Spray Users, Allergy Sufferers TOTAL Respondents: 1.193 Million *  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.MyBrez.com
All content and imagery is privileged and confidential information. © Copyright AirWare, Inc. 2008 Media   |   Strategy Results p. National PR In January of 2009, AirWare sent out our first National press release, announcing our arrival.  The response and coverage was incredible. Sample of Appearances: Web In March of 2009 AirWare launched a National online banner ad campaign select  markets reaching our target and exceeding our expectations for campaign performance. First week impressions: Direct Marketing In February of 2009 AirWare completed a National direct mail campaign introducing Brez to APhA Pharmacists.  We received several comments from Pharmacists across the US commenting on the effectiveness of Brez and asked for additional information.  Sample of comments:  I am a pharmacist and got a sample of Brez in the mail. My husband wore one last night and I slept wonderfully!! I did not hear him snore once! He said after about 5 minutes, he didn't notice he was even wearing it. I'd definitely recommend this product. I am a pharmacist and received Brez in the mail as a sample. I almost threw it out, but decided to keep it for my husband. He has a deviated septum and has snored forever. I gave it for him to wear, and it was a miracle! He didn't snore at all! He loves this product and has asked me to buy him some more. He has never tried anything similar (like breathrite strips), but he loves this. It is definitely worth a try. www.MyBrez.com
p. All content and imagery is privileged and confidential information. © Copyright AirWare, Inc. 2008 p. Consumer   |   Research Data ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Sources: 2006-2008 Strawbridge-Senn Qualitative Focus Group data. First total scientific control group of 39, second 19 individual interview format www.MyBrez.com
Brẽz Family of Products   |   Growth Opportunity p. All content and imagery is privileged and confidential information. © Copyright AirWare, Inc. 2008 p. Additional Phases: ,[object Object],[object Object],[object Object],[object Object],[object Object],Product Intro Premium Nasal Breathing Aids Phase I: ,[object Object],[object Object],[object Object],[object Object],[object Object],Actual Product (Larger than actual size)   www.MyBrez.com
Brẽz Family of Products   |   Growth Opportunity p. All content and imagery is privileged and confidential information. © Copyright AirWare, Inc. 2008 p. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Actual Product (Larger than actual size)   Patented, Sub-Micron, Particulate Filtration Capabilities
About Us   |   Executive Team p. All content and imagery is privileged and confidential information. © Copyright AirWare, Inc. 2008 p. David Dolezal – Founder and Chairman David Dolezal, Founder and Chairman of AirWare, has a passion for people and creating products for them that really work.  With a 30-year construction management and ownership history,  David assembled a team of experts in science, medicine, business engineering and marketing to design a targeted, effective, comfortable, and natural nasal dilation and premium personal filtration and dilation system. Mindi S. Osborn – President & CEO Mindi represents AirWare’s commitment to grow the company brand through her extensive background as an accountant with a private practice in Arizona and former CEO of a highly recognized national fine art gallery group based in New York, with worldwide distribution.
About Us   |   Executive Team p. All content and imagery is privileged and confidential information. © Copyright AirWare, Inc. 2008 p. Robert J. (Bob) Zappa – Director of Sales & Distribution    Bob's expertise in Distribution and Sales has encompassed over 35 years of both national and international success.  He has extensive knowledge; from establishing distribution for national brand products, to  introducing  state of the art high-tech health care lines.  Bob has had positions as President and Director of successful public companies, as well as forming several of his own distribution companies.  He brings enthusiasm and distribution/skills to our aggressive AirWare team.  Jeffrie Story – VP of Marketing Jeffrie brings over 35 years of experience in marketing, sales and customer service.  She has worked both as a Director of Sales and Marketing at a Fortune 500 company, and as an entrepreneur helping many types and sizes of organizations.  She is creative and passionate about customers.  Jeffrie was drawn to AirWare™ by our dynamic team committed to bringing beneficial new products to consumers. Mary Dolezal - General Manager Mary Dolezal’s career encompasses over 20 years of expertise in product development and procurement, purchasing, and operations, with having held posts as Director of Purchasing, General Manager of Manufacturing/Distribution, Vice President of Business Development, and more.
About Us   |   Executive Team p. All content and imagery is privileged and confidential information. © Copyright AirWare, Inc. 2008 p. Lauren Emig – Brand Manager Lauren Emig has over 10 years of expertise in marketing, media, brand  and creative development.  Having held posts as Account Supervisor, and Senior Media Planner /  Buyer at a top, national advertising agency, as well as Communications Manager at a large, national consumer product company, Lauren brings a unique mix of operational and creative talents to the AirWare team. www.MyBrez.com Michael Doll – Director of Engineering, Research and Development Michael Doll has over 20 years of experience in the engineering, manufacturing business development fields.  He specializes in facilitating customer focused product specification, development, design and manufacturing.  Michael has previously held positions that include: Senior Technical Consultant, Engineering and Project Manager Professional, Consulting Engineer, Senior Design Engineer and Director of Engineering.
Wherever life takes you, breathe easy™ www.MyBrez.com

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Stop Snoring Device Helps Solve Snoring Problems - Brez

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  • 9. Brẽz Brand | Insertion Instructions p. p. All content and imagery is privileged and confidential information. © Copyright AirWare, Inc. 2008 Brez Is Easy To Use To insert, remove Brez® from the holder and gently insert both sides of the breathing aid into the nostrils at the same time. To remove Brez® simply grasp the connecting band and pull down and out. Wash And Clean Nostrils Insert Brez® Correct Placement After inserting Brez® To Remove Brez® Brez® is for single use only. Do Not wear for more than 12 hours. www.MyBrez.com
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  • 11. All content and imagery is privileged and confidential information. © Copyright AirWare, Inc. 2008 Media | Strategy Results p. National PR In January of 2009, AirWare sent out our first National press release, announcing our arrival. The response and coverage was incredible. Sample of Appearances: Web In March of 2009 AirWare launched a National online banner ad campaign select markets reaching our target and exceeding our expectations for campaign performance. First week impressions: Direct Marketing In February of 2009 AirWare completed a National direct mail campaign introducing Brez to APhA Pharmacists. We received several comments from Pharmacists across the US commenting on the effectiveness of Brez and asked for additional information. Sample of comments: I am a pharmacist and got a sample of Brez in the mail. My husband wore one last night and I slept wonderfully!! I did not hear him snore once! He said after about 5 minutes, he didn't notice he was even wearing it. I'd definitely recommend this product. I am a pharmacist and received Brez in the mail as a sample. I almost threw it out, but decided to keep it for my husband. He has a deviated septum and has snored forever. I gave it for him to wear, and it was a miracle! He didn't snore at all! He loves this product and has asked me to buy him some more. He has never tried anything similar (like breathrite strips), but he loves this. It is definitely worth a try. www.MyBrez.com
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  • 15. About Us | Executive Team p. All content and imagery is privileged and confidential information. © Copyright AirWare, Inc. 2008 p. David Dolezal – Founder and Chairman David Dolezal, Founder and Chairman of AirWare, has a passion for people and creating products for them that really work. With a 30-year construction management and ownership history, David assembled a team of experts in science, medicine, business engineering and marketing to design a targeted, effective, comfortable, and natural nasal dilation and premium personal filtration and dilation system. Mindi S. Osborn – President & CEO Mindi represents AirWare’s commitment to grow the company brand through her extensive background as an accountant with a private practice in Arizona and former CEO of a highly recognized national fine art gallery group based in New York, with worldwide distribution.
  • 16. About Us | Executive Team p. All content and imagery is privileged and confidential information. © Copyright AirWare, Inc. 2008 p. Robert J. (Bob) Zappa – Director of Sales & Distribution   Bob's expertise in Distribution and Sales has encompassed over 35 years of both national and international success.  He has extensive knowledge; from establishing distribution for national brand products, to introducing state of the art high-tech health care lines.  Bob has had positions as President and Director of successful public companies, as well as forming several of his own distribution companies.  He brings enthusiasm and distribution/skills to our aggressive AirWare team. Jeffrie Story – VP of Marketing Jeffrie brings over 35 years of experience in marketing, sales and customer service.  She has worked both as a Director of Sales and Marketing at a Fortune 500 company, and as an entrepreneur helping many types and sizes of organizations.  She is creative and passionate about customers.  Jeffrie was drawn to AirWare™ by our dynamic team committed to bringing beneficial new products to consumers. Mary Dolezal - General Manager Mary Dolezal’s career encompasses over 20 years of expertise in product development and procurement, purchasing, and operations, with having held posts as Director of Purchasing, General Manager of Manufacturing/Distribution, Vice President of Business Development, and more.
  • 17. About Us | Executive Team p. All content and imagery is privileged and confidential information. © Copyright AirWare, Inc. 2008 p. Lauren Emig – Brand Manager Lauren Emig has over 10 years of expertise in marketing, media, brand and creative development. Having held posts as Account Supervisor, and Senior Media Planner / Buyer at a top, national advertising agency, as well as Communications Manager at a large, national consumer product company, Lauren brings a unique mix of operational and creative talents to the AirWare team. www.MyBrez.com Michael Doll – Director of Engineering, Research and Development Michael Doll has over 20 years of experience in the engineering, manufacturing business development fields.  He specializes in facilitating customer focused product specification, development, design and manufacturing.  Michael has previously held positions that include: Senior Technical Consultant, Engineering and Project Manager Professional, Consulting Engineer, Senior Design Engineer and Director of Engineering.
  • 18. Wherever life takes you, breathe easy™ www.MyBrez.com