Is Software Defined Storage (SDS) getting hijacked? It seems every vendor, old and new, is claiming that their storage is “software defined”. The original intent was to create software-only solutions that could be deployed on the customer’s choice of servers. But that original intent has evolved, and now hardware vendors are providing what they claim to be software defined storage solutions too. In addition, SDS is being combined with an embedded compute function to create hyper-converged solutions as well. In this webinar we will discuss the differences in these approaches and you will learn what the four key deliverables of a SDS solution should be so you can decide which makes the most sense for your organization.

1. Cleaning up the Software-Defined Storage Mess
Four Keys To Success
In this Webinar You Will Learn:
1. What Software Defined Storage (SDS) is
2. How SDS is being delivered
3. What the key three features are to look for in
an SDS solution
Register now for a copy of
Storage Switzerland's white
paper “Can Your Software
Defined Solution Deliver ALL the
SDS Benefits”
For audio playback and
Q&A go to:
http://bit.ly/SDSMess

2. Our Speakers
Thomas Cornely, Nexenta’s Chief Product Officer, has over 15 years of experience building and
running hardware and software product teams in infrastructure companies in the high-speed
networking, Big Data and storage industries. At Nexenta, Thomas is responsible for all aspects of
product management and product delivery, including portfolio management, technology strategy,
product definition and lifecycle management.
George Crump is the founder of Storage Switzerland, the leading storage analyst focused on the
subjects of big data, solid state storage, virtualization, cloud computing and data protection. He is
widely recognized for his articles, white papers, and videos on such current approaches as all-flash
arrays, deduplication, SSDs, software-defined storage, backup appliances, and storage networking.
He has 25 years of experience designing storage solutions for data centers across the US.

3. ● Analyst firm focused on storage, cloud
and virtualization
● Knowledge of these markets is gained
through product testing and interaction
with end users and suppliers
● The results of this research can be
found in the articles, videos, webinars,
product analysis and case studies on
our web site:
http://storageswiss.com
Who Is Storage Switzerland?

4. 3
Nexenta: Inventor & Global Leader in Software-Defined Storage
 Inventor and global leader in Software-Defined Storage (SDS)
 Founded in 2008, 200+ employees, HQs in Santa Clara, CA
 Open source roots delivering enterprise-ready Software-Defined Storage solutions
 6,000+ enterprise and community customers worldwide
 Over 1 Exabyte of capacity deployed to date; largest in SDS market
 350+ partners worldwide; outreach to thousands via Nexenta Alliance Network
 30+ patents and patent applications in U.S. and Europe
 Management team with track record of success = revenues, acquisitions, IPOs

5. Polling Question
What is Your TOP SDS Priority?
A) Reduce Cost
B) Improve Storage
Management
C) Improve Storage
Performance
D) Understand if SDS is Ready
for Production

6. Polling Question
What is Your TOP SDS Priority?

7. Agenda
• What is Software Defined Storage (SDS)?
• What Are the Benefits to SDS?
• How is SDS Being Delivered?
• An SDS Example
• Q&A

8. The Anatomy of a Storage System

9. The Anatomy of a Storage System
Storage Operating System

10. The Anatomy of a Storage System
Storage Operating System
Core Hardware Services (RAID, LUN)
Advance Data Services Software
A) Thin Provisioning
B) Snapshots/Clones
C) Replication
D) Data Tiering/Caching
E) And Vendor Lock-in

11. The Problem with Hardware-Defined Storage
Storage Operating System
Core Hardware Services
(RAID, LUN)
Advance Data Services
Software
Storage Operating System
Core Hardware Services
(RAID, LUN)
Advance Data Services
Software
Storage Operating System
Core Hardware Services
(RAID, LUN)
Advance Data Services
Software
A) Management Complexity
B) Inflexible
C) Expensive

12. The Software-Defined Solution
Storage Operating System
Core Hardware Services
(RAID, LUN)
Advanced Data Services Software
Storage Operating System
Core Hardware Services
(RAID, LUN)
Storage Operating System
Core Hardware Services
(RAID, LUN)
Server Virtualization Desktop Virtualization Databases

13. What Are The Benefits to SDS?

14. The Software-Defined Solution
Storage Operating System
Core Hardware Services
(RAID, LUN)
Advanced Data Services Software
Storage Operating System
Core Hardware Services
(RAID, LUN)
Storage Operating System
Core Hardware Services
(RAID, LUN)
A) Single point of management
B) Flexible – Mix and match best of breed
C) Drives down hardware acquisition cost

15. How is SDS Delivered?

16. Vendor-Defined SDS
Storage Operating System
Core Hardware Services
(RAID, LUN)
Advanced Data Services Software
Storage Operating System
Core Hardware Services
(RAID, LUN)
Storage Operating System
Core Hardware Services
(RAID, LUN)
Advanced Data Services Software Advanced Data Services Software
A) Multiple points of management
B) Flexible – for the vendor
C) Drives down the vendor’s hardware acquisition cost

17. Hyper-Converged
Hypervisor
Advanced Data Services Software
Server Virtualization Desktop Virtualization Databases
Hypervisor Hypervisor
Server Virtualization Desktop Virtualization DatabasesServer Virtualization Desktop Virtualization
A) No need for dedicated storage hardware or network
B) Can further drive down cost
C) Could lead to unpredictable performance

18. Software Only
Storage Operating System
Core Hardware Services
(RAID, LUN)
Advanced Data Services Software
Storage Operating System
Core Hardware Services
(RAID, LUN)
Storage Operating System
Core Hardware Services
(RAID, LUN)
Advanced Data Services Software
Server Virtualization Desktop Virtualization Databases

19. Software Only
Storage Operating System
Core Hardware Services
(RAID, LUN)
Advanced Data Services Software
Storage Operating System
Core Hardware Services
(RAID, LUN)
Storage Operating System
Core Hardware Services
(RAID, LUN)
Advanced Data Services Software
A) Customer and workload flexibility
B) Simple to manage from a single interface
C) Drives down acquisition cost

20. Summary
SDS is the Abstraction of Data Services
Its Key Benefits are
* Decreasing Complexity
* Increasing Flexibility
* Driving Down Cost
It can be delivered in three forms
* Vendor Defined
* Hyper-Converged
* Software Defined

21. 20
Storage: The Last High Margin Hardware Business in IT
• 8 vendors control over 85% of the storage market - lock-in & artificial high margin
• Avg. Cost per TB across all geos & segments was $3,212 – Gartner
• Storage hardware typically sold at 60% to 70% margin
Source: 2013 – Gartner, IDC and Wall Street Research
Worldwide External Enterprise Storage Systems
Market Share, by Revenue
11%
9%
8%
3%
2%
13%29%
14%
12%
Others

22. 21
 100% software defined storage
 Total freedom, ultimate flexibility, agility and speed to market
 Fundamentally changing storage market economics
Freedom From Massively Expensive Storage Systems

23. 22
Nexenta: #1 Open Software Defined Storage Portfolio
*Future
*
Scale-up , block and file
Unified Storage
Enterprise Apps
Cloud backend and
unstructured data
repositories
Scale-out object,
block and file storage
OpenStack Swift
Amazon S3
Next Gen Cloud &
Big Data Apps
*
Unified analytics and orchestration
Single pane of glass for entire storage infrastructure
Storage Services for virtualized infrastructure
VMware Virtual SAN, Horizon and Citrix XenDesktop

24. 23
Any
Protocol
Any
Platform
Nexenta SDS: Disruptive Economics for All Workloads
ChoiceofHardware
Block - FC
File - NFS
Object – S3
Block - iSCSI
File - SMB
Object – Swift
File – HDFS
…
…

25. 24
Simplified Adoption – Strong Partners Delivering Full Solutions
Controllers
 R730 / R720
 R630 / R620
Storage Enclosures
 MD14xx
 MD12xx
 MD3060e
Unified File and Block Services
• 10GbE NFSv3, NFSv4
• 10GbE CIFS, SMB 2.1
• 10GbE iSCSI
• 8Gbps Fibre Channel
Data Availability and Integrity
• Active/Active controllers
• ZFS 256 bit block level cheksums
• RAID 10 and multi-parity software
RAID (n+1, n+2 and N+3)
• Asynchronous replication
Data Services and Optimization
• Flash and HDD hybrid pools
• ZFS Copy on Write
• Unlimited writable snapshots
• Thin Provisioning
• Inline data compression
Scalability and Management
• 20TB to 1.5PB raw capacity
• CLI and Web UI
• SNMP and REST API
Features

26. 25
Proven Success with Customers and Partners

27. Thank you!
Storage Switzerland
http://www.storageswiss.com
gcrump@storage-switzerland.com
StorageSwiss on Twitter:
@storageswiss
StorageSwiss on YouTube:
http://www.youtube.com/user/storageswiss
Nexenta
http://www.nexenta.com
tcornely@nexenta.com
Nexenta on Twitter:
@nexenta
#OpenSDX
#OpenSDS

28. Cleaning up the Software-Defined Storage Mess
Four Keys To Success
For complete Audio and Q&A please register for the On Demand Version at:
http://bit.ly/SDSMess